It feels good to do good. So, why not start building up a collection of cruelty-free makeup and beauty goodies? For so long we’ve been buying into our favourite brands just because they’re the ones we know and love, but the truth is, some of the smaller brands who put ethics at the heart of their creations are the ones who are really delivering the goods. Our mission today is to introduce you to some new brands and products that you may not have even come across before to get you acquainted with some amazing new products!

Dr PawPaw Shea Butter Balm is the first product featuring in today’s cruelty-free beauty edit. This amazing 100% natural shea butter formula soothes, dry cracked skin while providing relief for sensitive skin too. It’s an incredible all-in-one product that moisturises dry chapped lips, cuticles, and even your hair! You could say it’s magic in a bottle.

Natura Avocado Infused Sheet Mask is a staple. It’s enriched with the natural oils of avocado that penetrates deep into the skin, hydrates and repairs while smoothing out wrinkles. It’s deeply nourishing, great for anti-ageing (preventative ageing is also a thing) and even vegan.

Real Techniques Miracle Complexion Sponge will give you the pixel perfect, flawless base you have always dreamed of. The sponge is completely unique, giving you 3 ways to apply liquid foundation; it has rounded sides to blend large areas of the face with a repeated dabbing or stippling motion. If you don’t have one of these in your makeup bag, you are massively missing out. For the best application, before each use give it a quick wash with a drop of shampoo and it will practically double in size to give you the softest sponge, perfect for applying your foundation, concealer and any other cream products.

BareMinerals BarePro Performance Wear Foundation is a high-performance pressed mineral powder foundation that’s clinically shown to stay right where you apply it for a whopping 12 hours. This breathable foundation formula delivers an ultra-smooth, silky texture that glides effortlessly for superior customisable coverage. This cruelty-free foundation has even been clinically proven to show overall improvements in skin clarity, the reduction of pore size appearance and control shine!

Anastasia Beverly Hills Subculture is an incredible eyeshadow palette perfect for the transition into autumn. Featuring 14 edgy, full-pigment shades ranging from grungy ultra-mattes and duo chromes to bold metallics to give your eyeshadow looks an underground vibe. The shades are all super easy to blend and this palette does indeed have a large mirror inside which makes it perfect for travelling too.

Fudge Cool Brunette Blue-Toning Shampoo is a miracle-worker. So, you’ve heard of purple shampoos for blonde hair but did you know you can tone your brunette hair too? This one is perfect for brunette hair suffering from red and orange tones. This special shampoo uses a repairing opti-plex technology to erase unwanted colour. It’s blue pigment also helps to cleanse and refresh brunette hair leaving it with an even healthier shade.

And there you have it! A bunch of products you can shop right now on our site and they’re all cruelty-free. We’re big fans of these brands for putting ethics at the heart of all of these creations and can’t wait to see more from them. Which of these products will you be trying out for yourself?