New Year, New In Brands We’re Loving

New Year, New In Brands We’re Loving

It’s officially 2021, and after a long year filled with ups and downs, it’s time you looked ahead and found your new forever favourite. Whether you’re a skincare obsessive or an all time fragrance fanatic, we have the ultimate guide to new in brands we’re loving here at FD! 

Alya Skin

Alya Skin, founded in 2018 by best friends, Manny Barbas & James Hachem, is a vegan and cruelty-free skincare brand revolutionising the world of beauty. With an aim to create the world’s must-have beauty mask, the Australian duo set out with the goal to produce the highest quality skincare at the most affordable price. Insta-famous and an internet sensation, Alya Skin’s Pink Clay Mask has fast become a cult-favourite. From masks and cleansers to scrubs and moisturisers, the vegan and cruelty free brand is one to watch!


Grüum is a young British brand that was founded by four friends from Manchester. They create clean skincare, haircare, suncare and shaving products that are kind to skin, and our planet. Inspired by Scandinavian ideals, they’ve pledged to only create products that serve a real purpose. Using only quality ingredients, they cut out the gimmicks and lose the labels. At grüum, they don’t make things “for him” or “for her”, they make them for everyone, with one fair price for all. All of the brand’s products are free from chemical nasties and are packed full of natural ingredients making them kinder to your skin and use recyclable materials wherever they can. So, if you’re on the lookout for a super scandi-inspired brand then Grüum is the brand for you!

Mad Beauty

Mad Beauty, the leader in design led cosmetics, are serious about putting the fun into cosmetics. Featuring a wide range of gifts for everyone, their products are all things novel, fun and incredibly unique! One of our personal favourites here at FD is the Mad Beauty Friends Lobster Bath Fizzers, it combines our two favourite things – friends and bath bombs! So, From Bags to Beauty Tools, Mad Beauty is filled with must-have products for all!

Lancôme Skincare 

Beautifully sophisticated and effortlessly evocative, Lancôme has been a firm favourite for years. More recently, Lancôme Skincare has dropped at Fragrance direct, featuring sumptuous moisturisers, eye creams, serums and more, Lancôme Skincare will enable you to unlock true expertise to regenerate, correct, hydrate and brighten your skin with advanced skincare rituals. Indulge with a luxurious routine and unlock the key to more nourished, glowing skin. Shop Lancôme’s iconic Genifique, Rénergie and Absolue ranges today, you won’t regret it!

Mui Mui 

The all new Miu Miu is here and we are obsessed! A brand that reflects their love for contradictory women: intelligently frivolous, fearlessly fun, seriously lighthearted, feminine feminists. Miu Miu is something of a chimera: you can’t quite categorize it because it refuses to be categorized. The scent is elusive – the Miu Miu character naturally rejects the expected, the proper, the reserved, or the clichéd – because the qualities it evokes are elusive: youth, femininity, freedom, and confidence that comes from knowing exactly what you want. If you’re a lover of all things fun and fruity then Mui Mui might just be your next new forever favourite!  

Thank you for reading, we hope you’ve enjoyed this post! Come and take a look at the incredible fragrance and beauty brands we stock!

FD Presents: What’s Hot? What’s New?

FD Presents: What’s Hot? What’s New?

Every week here at Fragrance Direct we get loads of new, amazing products on site. New fragrances launches, skin and haircare saviours and gorgeous new makeup products that we don’t want you to miss out on! From Jimmy Choo’s new fragrance to Mac lipsticks we think it’s time to treat yourself, we all need a bit of a pick me up in this dreary weather don’t we?!

First up we have the gorgeous new fragrance from Jimmy Choo ‘ Illicit Flower. It’s the new addition to the Jimmy Choo portfolio and here in the office we just can’t get enough of it! The packaging is beautiful and feminine and the bottle an ideal addition to your dressing table collection. The notes include apricot, zest of mandarin and floral notes of freesia so it’s light, fresh and ultra feminine. Perfect for everyday wear as it’s super long lasting.

Next up we have the Rimmel Moisture Renew Lipstick. These lipsticks are amazing for those of you who can find some lipsticks very drying and uncomfortable. The formula includes collagen, polypeptides and hyaluronic acid which when all working together deeply hydrate the lips and improve their condition. The colour pay off on these babies is so rich and pigmented you can achieve the perfect pout every day! At £2.99 they’re a steal!

Onto sun care and we now stock L’Oreal Sublime Sun Mythical Bronze SPF15. This dry oil is enriched with argan oil to nourish the skin and prevent drying whilst you’re spending those summer days on the beach. It gives a beautiful sheen to the skin without making you feel greasy which you can sometimes find with oil based products. It contains an ingredient that stimulates the production of melanin for a golden and radiant long lasting tan, bingo!

new fragrance direct products - mac, rimmel, jimmy choo, loreal

You need to check out this Elemis Frangipani Salt Glow Body Scrub, it smells incredible! For those Sunday night pamper sessions we all crave, this salt scrub is essential. It melts on contact with the skin and leaves it feeling so soft and nourished you’ll be in Zen zone in no time! It has mineral rich salts and hibiscus that will cleanse and exfoliate the skin whilst also sealing in moisture. Let’s be honest we all need a bit of Elemis to transport us to the spa!

Next up we have another new fragrance launch, YSL Mon Paris. This new perfume launched last week here at Fragrance Direct and we’re absolutely loving it! The notes are vibrant and juicy and will leave you smelling sweet all day long. The bottle is another must for your dressing table, with the pink juice and cool black lavaliere and rock leather ties. Will you be making Mon Paris your signature scent?

We have MAC lipsticks back in stock everyone!! With all the bestselling colours as well, as you can imagine we all got pretty excited here at FD HQ. Velvet Teddy, Lady Danger, Myth, Snob, Rebel’ they’re all here so snap them up before they’re gone and save some money off the RRP! There are also plenty of other MAC products on site that are worth a little mid-week treat.

Now we have a new nail polish brand onsite MiA Laurens Paris. The colour selection for these polishes are amazing, there’s so many we want to try! The pigmentation is really great and you achieve a good depth of colour with just a couple of coats. The brush makes the polish so easy to apply and gives a perfect and uniform application. We all want bright, glossy nails in the summer time and you’re bound to find your perfect colour from this brand!

And finally we have the St Moriz Gradual Tanning Lotion to round up the best of our new in products! We all love St Moriz products for the great value they are and they now have a new addition in the Gradual Tanning form. This lotion is amazing for beginners or experienced tanners as you can control the shade you want or top up between tanning sessions. It gradually (as it says on the tin) builds a natural glow whilst moisturising the skin. I mean for £3.50 this lotion is an absolute bargain!

new fragrance and make up - july 2016

You can check out all of our new products here but make sure to tag us on Instagram with your hauls!


Best of Bank Holiday Splurges

Best of Bank Holiday Splurges

The Bank Holiday weekend is finally here and along with it has come some amazing new releases on Fragrance Direct. From Hugo Boss to Georgio Armani and Givenchy, April has seen them all ‘ and if a three day weekend isn’t enough for you to treat yourself, then we don’t know what is. Catch up on this week’s new releases and favourites here at Fragrance Direct HQ. (more…)