Classic Red Lip Look

Classic Red Lip Look

A red lip never goes out of style, so for today’s tutorial we’ve decided to create an every day red lip look that is sure to take you from work room to ball room in no time at all’

To prep the skin, start by massaging the Technic Prime It Illuminating Face Primer all over the face. Not only will this help to ensure the makeup stays on all night – it’ll also give you that ‘lit from within’ glow that will help perfect the look and texture of the skin. To perfect the skin even further, apply Clinique Even Better Makeup Foundation using a Real Techniques Multi Tasking Brush. The formula of this foundation blends seamlessly into the skin, giving you an almost photoshopped finish. For a little extra coverage, brighten up the under eyes using Rimmel’s Lasting Finish Concealer in the lightest shade. Blend using your fingers for a natural finish.

Next it’s time to sculpt the face. Since we’re keeping this makeup look rather simple, try to stay away for sharp contouring and instead focus on warming up the skin with a natural matte bronzer and rosy blush. The perfect product for a super fresh face? Too Faced’s Natural Face palette, of course! Finish off the face by setting the look with Oriflame’s Beauty Studio Artist translucent Powder.


So with perfect skin, what’s next? Perfect brows of course! To give them a natural but polished look, lightly fill them in using Billion Dollar Brows Brow Powder in taupe. Brush through the brows for a more natural finish, or add a little setting spray to your brush for a super sculpted look. Add a subtle swipe of W7’s Argan Eyes Mascara to the top lashes to complete this seriously simple eye.

And of course, what’s a red lip makeup look, without the red lip!? To ensure your pout stays on all day long, line the lips using Technic’s Lip Liner in red and follow up with Rimmel’s Apocalips Matte Lip Lacquer in Burning Lava. Blot the lips for an extra matte finish, and you’re good to go!

5 YouTubers You Should Be Watching Right Now

5 YouTubers You Should Be Watching Right Now

If we want to watch a video of the world’s most epic cats, where do you turn to? If you want to re-watch every performance on last year’s X Factor, where do you instantly click? Well, YouTube, of course! With more than 1 billion unique users/visitors every month and over 100 hours of video uploaded every day, YouTube has become a video site phenomenon.

But there’s quite a few other reasons why we love it so much. YouTube has become a central hub for all things beauty and if you’re as big a fan of beauty as we are, you’ll understand just how crucial that is to our every day beauty needs! Once upon a time, before the age of the internet, women had to pick up beauty tips from their favourite glossies, from their best friends and through trial and error. Fast forward to 2014 and you can pretty much access an encyclopedia of beauty and fashion knowledge from one click through to YouTube.

Beauty and fashion bloggers and vloggers (a vlogger is someone who runs a video blog) have created an amazing online community which you can easily become a part of! There is no doubt that you will have heard of the legendary beauty bloggers such as Michelle Phan and Zoella, who collectively have over 10 million subscribers and have found themselves as cover stars on the likes of popular magazines such as Company! That’s right, beauty and fashion bloggers are here to stay and are, in a way, taking over the digital world!

So why should you be investing their time in them? Aside from giving you amazing beauty and fashion tip, they also bring you hints on the best places to shop and give you the opportunity to take a peek into their every day lives! So without further ado, we wanted to give you our list of 5 YouTubers that if you aren’t watching right now, then you should be!

Lisa Eldridge

Lisa Eldridge is a renowned professional make-up artist who has worked with A-list celebrities and publications such as VOGUE and Elle (just to name a few). Her fans include film stars such as Kate Winslet and Kiera Knightley and she’s been working backstage at some of LFW’s biggest shows such as Matthew Williamson and Alice Temperley. With over 800k YouTube subscribers, Lisa is a fountain of knowledge for all things make-up and beauty. Now if that isn’t a good beauty CV, we don’t know what is!

Scroll through her countless video uploads and you’ll find beauty tutorials, celebrity inspired make-up looks, skincare and cosmetic guides and lots more! Our current favourite tutorial of hers is ‘How to Wear Bronzer Beautifully’- the perfect guide to warming up your Spring for the Summer months.

Liza Prideaux

We worked with the lovely Liza Prideaux in February as part of our series of Valentine’s Make-up Tutorials and we instantly knew that big things will be coming her way in the future! With over 6k subscribers, Liza brings you a wealth of beauty tutorials, including our current favourite – The Cara Delevigne Spring Inspired Make-up look! She is also a yummy mummy and shares with us her adorable Get Ready With Vinny videos which focus on her adorable toddler!

Liza is down to earth, bubbly and fabulous with make-up so if you want to keep up to date with the current make-up trends and how to achieve them, get checking out her channel!

Hannah Maggs

We know that a lot of our Fragrance Direct fans are yummy mummies so we thought it only appropriate to introduce you to Hannah Maggs from the Hannah Maggs YouTube channel! After recently given birth to her adorable little boy, also known as ‘Mr.G’, Hannah has documented her pregnancy along with her first few months as a mama and has gained over 50k subscribers. Along with sharing with you her ups and downs of motherhood, Hannah also spends time taking you through her favourite make-up looks and tutorials as well as allowing you to have a peek into her family life!

So if you’re a mum, a mum-to-be or a beauty fanatic, you’ll love to dive into Hannah’s channel of beauty, babies and everyday life! Why not check out her Five Favourite Beauty Products to get you started?


For our fashion fix, we love to tune into B from I Dress Myself. Stylish, chic and effortless are three words which come to mind when we describe this inspirational YouTuber. Aside from sharing her recent fashion purchases, which make way for some serious buying tips, B inspires our every day outfits with her Outfit Inspiration videos. We have serious wardrobe envy, especially when it comes to her mammoth shoe collection!

If you have all the basics of a good wardrobe and need a little every day inspiration, check out the I Dress Myself YouTube channel for new ideas on how to style your favourite pieces. With over 26k subscribers, it isn’t hard to see why B has become a YouTube hit.


For all our beauty reviewing and testing needs, we instantly tune into Gemma from Gemsmaquillage. With over 86k subscribers, Gemma’s channel brings us an array of beauty inspired videos from hauls, monthly favourites and reviews so that you can see what products are going to work best for you! Having recently moved into her first home, Gemma also shares great tips on how to decorate and transform your home without having to splash the cash.

With an online shop, a beauty channel, a healthy living channel and lots more to choose from, don’t forget to get watching Gemsmaquillage to get instantly beauty inspired!

Which YouTube channels do you think we should be watching right now? Would you like to be added to our list for next month? Leave a comment below and let us know!

Don’t Be Afraid Of The Dark

Don’t Be Afraid Of The Dark

90s Revival has never been more on trend than if you stepped back into the 90s era. We’re not asking you to dig out your choker necklace and your Sporty Spice inspired work out gear but we do encourage you to lace your lips with a dark lipstick shade.

SS14 gave us a huge insight into the beauty trends that key designers were keen to strut down the catwalk. Fendi and 3.1 Phillip Lim made a statement not only with their designs but with bold lip shades that set a precedent for the 2014 beautysphere.


Traditionally, dark shades of lipstick have been reserved and boxed off for winter as a way to add a pop of colour to your winter wardrobe. But now, cast aside all of your S/S traditions and look at this season’s hottest lip colour trends that feature some shades that may surprise you.


Berry Babes

Berry lipstick shades are one of our favourites for evolving your every day make-up look. Add a subtle brightness to your lips with shades such as Calvin Klein’s Delicious Luxury CrÇùme Lipstick in ‘Desire’. This is a deep and sumptuous shade of berry with undertones of subtle pinks.

Top Tip – If you don’t want to go too heavy on your lipstick, the trick is to apply the product with your fingers. This will subtly build the colour up over time and lets you control how dark or light you want your lipstick to be.


Max Factor’s Lipfinity Lip Colour is an intense shade of berry that will add a subtle, pretty colour to your lips. It contains soft blue undertones which suits a range of skin tones, in particular dark and olive tones.

Top Tip – A nice trick to try if you want to tie your make-up look in together is to warm up the lip shade between your fingers and gently apply to your cheeks, blending upwards and outwards. This will pull the look in altogether and add a subtle glow to your cheeks.

Retro Browns

When Kate Moss stepped onto the scene in the early 90s, her striking facial features and long legs weren’t the only thing we noticed about her. Her ability to wear and rock a brown lip has always stuck in our memories as the ultimate 90s beauty trend.


Take inspiration from the likes of Drew Barrymore and Kat Dennings when you’re thinking about trying this revived make-up trend. Bourjois Une’s Lip Toned Colour Lipstick in the shade L 21 is a good place to start. A deep, rusty brown, this matt lipstick is ideal for darker skin tones.

Top Tip – Before you apply the lipstick, take a tooth brush and gently exfoliate the lips. This will leave you with a smooth base that will grasp the colour for longer.


If you have a fair/light complexion, Becca’s Sheer Tint Lip Colour in Milla is a more wearable shade of brown. This Becca lip product is sheer and hydrating, leaving a subtle shine to the lips so that you can build the colour up over application.

Top Tip – If you want the colour to last for longer, sweep a light dusting of pressed powder over your lips ‘ this will help to lock the colour in all day.


Bordeaux Beauties

Bordeaux shades are deep tones which compliment golden and darker skin. Maybelline’s Colour Sensational Lipstick in ‘Sweet Bordeux’ is a rich shade of burgundy which is a great transitional colour to take you from day to night.

Top Tip – Apply this product with a lip brush to really accentuate your lips and enhance the colour.


Rimmel Apocalips Lip Lacquer in ‘Across The Universe’ is an amazing product for adding an intense stain to your lips. It applies like a gloss which quickly sets and tints your lip for all day wear. Across The Universe is a sumptuous Bordeaux shade that will instantly add drama to any make-up look.

Top Tip – Before applying this product, use a lip liner in a similar shade to outline your lips. This will help create the perfect pout.

Check out our Berry Lip Tutorial if you want to see a quick and easy way to wear this staple trend.