Veganuary | The Best Vegan Beauty Products 2020

Veganuary | The Best Vegan Beauty Products 2020

Veganism has grown in popularity over the past few years and January is the perfect time to kick start a new regime. Veganuary is where people attempt to eat completely Vegan for a month, reducing their meat consumption and helping towards environmental issues. When you talk about veganism, most people assume you mean your diet. But what about other aspects of your life, like clothing and beauty products?

Pinterest recently reported that the searches for Vegan beauty have increased by 281% since 2017, with more and more people interested in products that are vegan.

Whether it’s for health or happiness, we think giving Veganuary a go is a great idea. Making sustainable choices in your lifestyle can only benefit your health, wellbeing and the environment. If you’ve decided to give it a go, it can be quite daunting trying to work out what beauty products you can and can’t use. To make things a little easier, on our website we have an entire Vegan section. Keep reading to find out what our favourites are!

Dermalogica Biolumin – C Serum £71.99

If you’re looking for a brightening serum that is high performance, then the Dermalogica Biolumin C is perfect. Not only is it completely vegan, but it contains ultra-stable Vitamin C and Palmitoyl Tripeptide-5 that dramatically reduce the appearance of fine lines and wrinkles.

AHAVA Purifying Mud Mask – £11.25

Get beautifully clean, dewy skin in an instant with this mask full of mineral-rich Dead Sea mud. The rich formula gently extracts impurities from the skin and deeply moisturises for visibly clearer skin. All the AHAVA products are Vegan so you can stock up on a full skincare collection guilt free!

Fudge Clean Blonde Toning Shampoo – £18.99

If you have coloured blonde or platinum hair you can still use toning shampoos that are vegan! The Fudge Clean Blonde shampoo helps combat unwanted brassy and yellow tones in your colour-treated hair. The deeply cleansing shampoo effectively lifts away dirt and impurities while reviving the radiance of your blonde hair.

Dr Paw Paw Hot Pink Balm – £5.95

This balm is a multipurpose product that can instantly brighten your complexion with a shade that is guaranteed to suit all skin tones. The nourishing formula is enriched with an award-winning blend of Pawpaw (Papaya fruit), Aloe Vera and Olive Oil.

Elemental Herbology Bio Cellular Super Cleanse – £19.99

This is a luxurious milk cleanser that is rich in Omega 3, 6 and 9 and skin brightening botanicals which help to gently purify the skin and stimulate cell turnover. All the Elemental Herbology products are vegan and they have a beautiful collection of skincare products that are performance driven to give you the best results.

FD Beauty Mini Miracle Blending Sponges £4.50

That’s right, not all makeup tools are vegan! These FD Beauty sponges are great for getting in all the hard to reach areas. They’re perfect for applying product to the skin with a smooth and natural finish. Top tip: dampen your sponge slightly before application to stop it soaking up all your makeup.

Elemis Dynamic Resurfacing Day Cream SPF30 – £49.99

Many of the Elemis skincare products are vegan and hallelujah because they are incredible! This is a daily moisturiser with SPF 30 that protects your skin throughout the day while also gently resurfacing the skin by stimulating the natural cell renewal cycle. This helps reduce the appearance of fine lines and wrinkles but also keeps you super hydrated throughout the day!

Get Up & Get Out – How to Wake Up Early and Get Ready Quickly

Get Up & Get Out – How to Wake Up Early and Get Ready Quickly

If you dream of the day you’ll spring out of bed and breeze out of the house in twenty minutes, you’re in luck! In this guide, we’ll bring you tried-and-tested tips and tricks to help you get up and get out without the drama.

Does the sound of your alarm send a shiver down your spine? You’re not alone! Waking up is a lot of people’s least favourite part of the day, particularly throughout the winter months, when the mornings are colder, darker, and altogether unappealing. If you’re waking up in the mornings feeling extremely groggy and unenergetic, however, there are some things that you can do to improve the start of your day.

When you’ve got your wakeup nailed down, it’s time to streamline your routine. With a little thought and preparation, it’s super-easy to cut down the steps you take towards skincare and beauty in the morning. We’ll get to that later – first thing’s first, here’s how to make waking up easier.

The benefits of waking up early

If you can start your day on a positive note, you’re more likely to have a great one. That’s why it’s so important that you can wake up and get ready without rushing around and getting stressed. Here are some of the benefits of waking up early:

  • You’re more likely to eat breakfast, which we all know is the most important meal of the day!
  • The morning is a great time to exercise when there aren’t any social commitments or excuses to get in the way. Your morning workout can help you feel energised all day long
  • When you wake up early, you have a chance to switch on before you get to work
  • You’ll have time to focus on tasks without interruptions, while the rest of the world is asleep
  • If you wake up early, you’ll be sleepier when bedtime comes around again

How to wake up early in the morning

Lifestyle is the key to feeling fresh and energised in the morning. If you’re used to drinking alcohol or eating unhealthily right up until bedtime, your sleep cycle is likely to suffer. Not only might you be depriving yourself of a deep, restorative sleep, but you’re also less likely to enjoy waking up than you might if you changed your habits.

Try some of these lifestyle changes for increased energy levels in the morning:

  • Stay hydrated – drink at least eight glasses of water a day to improve sleep quality and energy the next day
  • Stop eating a few hours before bedtime. Late dinners and snacking can disrupt sleep, and leave you feeling groggy in the morning
  • Avoid alcohol if you have an early morning ahead
  • Avoid caffeine in the afternoon
  • Stay away from your phone and laptop before bed. Blue light and over-stimulation can disrupt your sleep. Try reading or listening to a podcast instead

While some of these changes might not suit your lifestyle, making just a couple of them can work wonders for your sleep quality and how easy it is to wake up in the morning. Not to mention, these healthy lifestyle choices can improve your health and help you carry your morning energy right through the day.

Changing your lifestyle can make a huge difference when it comes to your sleep and overall energy levels. Still fighting to get out of bed? There’s more you can do if you live a clean life and you’re still struggling to wake up. Try out these techniques to make getting out of bed easier than ever:

  • Keep to a consistent sleep schedule, particularly through your working week. Try to stick to a rough bedtime and wake time every day, and your body will be less surprised when your alarm rings in the morning
  • Put out your clothes the night before to make the getting ready process easier
  • Never hit snooze! When you press the snooze button, your body is tricked into thinking it’s about to fall back into a deep sleep, making it even more difficult to wake up ten minutes later
  • Don’t check your phone while you’re still in bed. Get up, get ready, then enjoy your scroll – you’ve earnt it!
  • Let more natural light get into your bedroom by keeping the blinds open or with the help of a sunrise alarm clock
  • Find something that motivates you to get out of bed. Whether it’s an early workout, a walk with your dog or even just a breakfast you love, starting your day with something you enjoy can make all the difference

How to get ready quickly in the morning

You’re up, and you’ve made it to the bathroom. The hard part is over, now all that’s left to do is get ready for your day. Whether you’re pushed for time every morning or you’ve slept through your alarm and eaten into your getting-ready window, ensuring your morning routine is as stress-free and streamlined as possible can help make mornings happier.

Streamline your morning skincare routine

When it comes to cutting back your morning skincare routine, the key is the products you choose. Your morning routine should focus on cleansing and protection. Save your treatments, masks, and creams for evening, when you can really make the most of them. Keep it quick in the morning with these simple steps:

  1. Wash your face with a gentle cleanser
  2. Apply a moisturiser with sunscreen (one product is better than two!)

That’s all you need! Ensuring your face is clean and protected before you move onto your makeup can help cut back the time you spend getting ready and keep your skin clear of excess product.

Remember to move quickly. There’s no need to mess around while you perform your morning skincare routine, just get in and get it done – the whole process shouldn’t take longer than five minutes.

Streamline your daily makeup routine

The part of our morning routine that can take the longest is, of course, makeup. Whether you’re trying to cover a breakout or working on perfecting your signature cat-eye, some parts of the makeup routine can eat up time without you realising.

The best way to keep your morning makeup routine quick is to keep it simple. We love dramatic full coverage makeup as much as the next person, but when it comes to early mornings, we’d rather have an extra half-an-hour in bed than a perfectly blended eye. Try cutting your makeup routine back to these basics and see how much extra time you have in the mornings.

A natural-looking makeup routine for every day:

  1. Apply a sheer foundation or tinted moisturiser with your hands. This step should only take a couple of seconds
  2. Dab concealer under your eyes and on any blemishes, working the product in with your fingers.
  3. Apply cream blush to your cheeks and lips, targeting two birds with one stone!
  4. Add a swipe of mascara
  5. Comb through your eyebrows with a translucent or tinted gel

Of course, you might want to add or remove a couple of steps. The way you do your makeup is personal, we get it. This five-minute routine is just an example of how easy everyday makeup application can be!

Streamline your morning hairstyling routine

Hairstyling can be as quick or as lengthy as you want it to be. The trick is preparation and knowing what works and what doesn’t. If you know you’re going to want your curly hair smoothed down in the morning, consider styling it the night before. You can blow out your hair or run the straighteners over it before bed, then sleep with it in a soft, low bun or ponytail to hold the style.

Another great way to minimise your morning hairstyling is to nail a couple of easy styles that work for your hair. A quick bun, plait, or ponytail can disguise messy hair and should only take a couple of minutes with enough practice. It’s nice to style your hair properly sometimes, but keeping it simple means less heat damage and more relaxed mornings – win-win!

Looking for more skincare and beauty tips? Keep exploring our blog for all the latest in skincare, makeup, beauty, and fragrance.

Understanding Hyaluronic Acid in Skincare

Understanding Hyaluronic Acid in Skincare

The skincare industry is evolving, and with it, the types of products we’re seeing on shelves and in our rotation. Gone are the days when a colourful package or a designer label were enough. We want more from our products in every way. More science, more information, and more results!

Because it’s changing so quickly, the skincare game is becoming increasingly difficult to understand. With more brands than ever focusing on single proven ingredients to target our skin’s problems, knowing how to choose the best ones for you is more important than ever.

Our choices are expanding, with more and more products becoming available to target a range of niche skincare issues. Hyaluronic acid is one ingredient we’re seeing a lot of, and it seems like influencers are urging us to try hyaluronic miracle products at every scroll.

Of course, you have questions. What’s the big deal? Is hyaluronic acid safe? What does it to? There’s plenty to know before you start slathering it onto your skin, and we’re here with the answers. The good news is, hyaluronic acid is just as great as they say, and it’s super-affordable too!

What is hyaluronic acid?

First up, we know it doesn’t sound like something you should put on your face. So many of our favourite skincare products are about soothing, calming, creaminess, and that’s great. While hyaluronic acid might sound scary, that couldn’t be further from the truth.

For many of us, hyaluronic acid is the secret to smoother, better-hydrated skin. Skin produces it naturally to maintain a proper moisture balance, but it can be hard to produce enough because of things like ageing, weather, and other environmental factors. When hyaluronic acid lacks, skin’s appearance can suffer.

Hyaluronic acid is important for the skin to maintain a good level of hydration by holding moisture. When you apply it straight onto your skin, it works like a magnet for moisture, helping your cells hold as much as possible and making skin’s surface appear well-plumped and healthy.

How does hyaluronic acid work?

Another good question! A single drop of hyaluronic acid can hold a much larger amount of water. This miracle product (yes, we’re calling it that) can hold up to 1,000 times its own weight in water. It can also regulate the amount of moisture taken in by cells, which means the ingredient won’t overhydrate your skin.

When you apply a drop of hyaluronic acid onto a slightly damp face, you’re essentially locking that moisture into your skin to absorb as necessary. Sounds good, right?

What are the benefits of hyaluronic acid?

There are plenty of reasons to be using hyaluronic acid. The main benefits are as follows:

  • Hydrated skin feels softer and appears more radiant
  • When skin is well-hydrated, fine lines and wrinkles are less visible
  • It works for any skin type! Because it’s a natural ingredient, you can use it whether you have dry, oily, or combination skin

Is hyaluronic acid safe?

Would we recommend it if it wasn’t? Hyaluronic acid is totally safe, don’t be scared by the name. Like other types of acid, it doesn’t strip anything away or cause damage to skin’s natural balance. Hyaluronic acid simply hydrates.

Is hyaluronic acid right for my skin?

Honestly, hyaluronic acid is right for all skin. No matter what your skin type or what you’re trying to achieve, adding hyaluronic acid to your routine can work wonders.

If you’re concerned about the effects of ageing on your skin, try hyaluronic acid to improve hydration and elasticity. If you think your skin is dry or dehydrated, don’t hesitate! A drop of hyaluronic acid a day can banish dullness and give your skin the plump appearance you’ve been dreaming of.

The best hyaluronic acid products to add to your routine

There are plenty of ways to add hyaluronic acid to your skincare routine, whether you’d prefer a serum, a mask, or a moisturiser. Choose the products that work for you and start making the most of this wonder ingredient!

Hyaluronic acid face masks

Hyaluronic acid eye treatments

Hyaluronic acid creams and serums

Hyaluronic acid combines with white truffle oil, an ingredient that’s known for its medicinal values. White truffle is made up of 73% water, as well as calcium, potassium, and magnesium. This product stimulates cell repair and helps fight signs of ageing.

This serum helps give dry, dull complexions a boost. As well as hyaluronic acid, apple extract helps improve skin tone and texture, while olive squalene accelerates cell growth.

This duo moisturiser combines hyaluronic acid with vitamin c and avocado oil. It penetrates deep into the skin to hydrate and improves the appearance of fine lines and wrinkles.

This age-defying resurfacing cream is great for use in the day or night, helping to tighten skin and reduce the appearance of fine lines and wrinkles. With hyaluronic acid, shea butter, and sweet almond oil, this cream helps hydrate and keeps skin feeling young and supple.

This hyaluronic acid serum targets fine lines and wrinkles, and plumps and hydrates skin to make it appear firmer and more elastic.

This anti-ageing moisturiser targets the eye area. It’s formed with hyaluronic acid to hydrate deeply, while other ingredients help improve the appearance of enlarged pores, uneven skin tone, dullness, and weakened skin surface.

A hyaluronic acid lip serum? Yes, please! This product is designed to plump and intensely nourish lips without feeling heavy or sticky.

Thalgo Hyaluronic Cream rejuvenates the skin, helping to reduce the appearance of fine lines and fill in wrinkles.

Sold on hyaluronic acid? We thought so! Add this ingredient to your skincare routine in one way or another and start reaping its hydrating benefits. We’re sure you’ll be glad you did.

Looking for more skincare and beauty tips? Keep exploring our blog for all the latest in skincare, makeup, beauty, and fragrance.

How to Hide a Hangover

How to Hide a Hangover

It’s that time of year where desk prosecco and late nights become the norm, combined with all the amazing Christmas food that’s surrounding us constantly, our skin can take a bit of a battering!

You’ve had a great night, knocked back one too many glasses of sauvignon and you’re definitely not alone… but now we can barely keep our eyes open come 8am and falling asleep sat up.

We’ve decided to put together our top tips to make it LOOK at though you’re feeling all bright and sparky when, in reality, you’re definitely not…

  1. Wash your face

Chances are you got home stupidly late last night and didn’t run through your usual 3 step skincare routine. We’ve all been there! But this is horrendous for your skin, to make up for it now, use a really good quality cleanser to give your face a good wash. Getting rid of all the makeup and grime is the perfect place to start to help make your skin look a little fresher.

We love the Elemis Superfood Facial Wash

  • Rehydrate

We all know alcohol is super dehydrating, it literally robs your skin of any moisture and in turn makes you look dull, dry and tired. Make sure in the morning you’re getting as much water into your body as possible, it’s also a great idea to include electrolytes. They are a blend of sodium and minerals which help your body hold onto water. Coconut water is full of natural electrolytes so that’s a great choice!

  • Moisturise

Get that big moisture hit straight into your skin! Hydrating is the key component to recovering from a hangover so using a thick, ultra-hydrating moisturiser on your face will help give your skin a pick me up.

We love the AHAVA Mineral Radiance Cream SPF15

  • Eye Treatment

Tired, puffy and red eyes are a huge tell-tale sign of a hangover. Find yourself a fatigue busting eye cream that has lots of vitamin c in it, this will help make your eyes look a bit brighter!

We love the Dermalogica Intensive Eye Repair

  • Use a primer before makeup

With a hangover you might want to slap on some makeup before you leave the house to conceal any sins. Using a primer before your foundation will help in the steps to hide any imperfection. Particularly a hydrating primer will help keep your skin hydrated throughout the day as well as giving you a smoother base.

We love the Sleek Hydrating Primer

  • Concealer is your best friend

Concealer is the one product you can’t live without when trying to hide a hangover. It works to hide any under eye bags, cover pesky blemishes and colour correct dullness. Look for a creamy concealer that is hydrating and brightening.

We love the Rimmel Lasting Radiance Concealer

  • Choose a bold lip

The best tip to hide a hangover is adding a bold lip! Distraction is the best form of concealment!

We love the Bourjois Rouge Edition Velvet Liquid Lipstick

We hope these tips help get you through the festive period, we’ll definitely be using them!

Top Winter Sale Picks!

Top Winter Sale Picks!

Our HUGE Winter Sale is here! As we head into 2020 it’s only right, we start with some game changing discounts! This the perfect chance to pick up anything you were desperate for this Christmas, but your partner didn’t quite get the hint. The main bonus now is that they’ll all have amazing savings, so you can forget the guilt factor!

Keep reading to check out some of our favourite sale picks for you to grab asap!


BOSS Bottled Eau de Toilette Gift Set 100ml

If you love BOSS Bottled, then this gift set is the perfect addition to your collection. You get so much added value with the 100ml deodorant and the 100ml shower gel too! A fresh, fruity scent that is classic and distinctive!

Bulgari Goldea The Roman Night Eau de Parfum 75ml

Goldea The Roman Night evokes the illuminating energy emanating from a festive and starry night in the Eternal City: Rome. This perfume is a truly magical potion which embraces and exalts the senses with notes of chypre, night-blooming jasmine and tuberose blossoms.

Carolina Herrera 212 Sexy Men Eau de Toilette 100ml

212 Sexy Men is a bold, sexy aftershave that leaves a lasting impression. A blend of bergamot, mandarin orange and green top notes moving through to a warm base of amber, musk, sandalwood and vanilla.

Clinique Have a Little Happy Giftset 30ml

Clinique Happy is an iconic fragrance that instantly makes you think of Clinique. A hint of citrus, a wealth of flowers and a mix of emotions. Happy is a modern fragrance that is layered with florals and ruby grapefruit, boysenberry bush flower and Hawaiian wedding flower. The gift set comes with a 30ml fragrance and a 75ml body cream.


Clarins Body Treatment Oil Relaxing Soothing

This relaxing body treatment oil has pure plant extracts including geranium, petit grain, camomile and basil that help to relieve stress and fatigue for a total feeling of wellbeing. The perfect product to relieve that post-Christmas stress!  

Cowshed Spearmint Exfoliating Sea Salt Scrub

Treat yourself to a home pampering session with the Cowshed Exfoliating Sea Salt Scrub. Your skin will be buffed and polished to perfection thanks to the sea salt crystals suspended in nourishing Macada.

Decleor Green Mandarin Night Balm

This night balm is 100% natural origin with bees and carnauba waxes that contain a blend of Citrus essential oils. These essential oils provide an energy-boosting care to the skin throughout the night so you wake up feeling refreshed, with super soft skin.  

Dermalogica UltraCalming Treatment Kit

This is a great introduction to the solution led skincare brand. The Treatment Kit works perfectly to make sure your skin is feeling cool, calmed and on the healthy skin track! It contains 4 products you get you started on the right skincare regime for you.  


Fudge Make a Mends Shampoo

This shampoo is ideal for hair that needs to be repaired. Specially designed to reduce fly away hair and enhance your natural gloss, it promotes smoothness and shine, providing protection against thermal styling, UV and environmental damage.  

Goldwell Style Sign Naturally Full Bodifying Spray

Give your locks a boost of volume and texture with this bodifying spray that works to give you endless styling options. Formulated with the lightness of a fluid but the unbeatable control of a stronger paste. You just need to work a pea sized amount into towel dried hair, it’s that simple!

J.Maki Look Up Shampoo

 Look Up professional shampoo is perfect for everyday use as it is super mild on the scalp and doesn’t cause any irritation.


L’Oreal Infallible Total Cover Foundation

Infallible Total Cover Foundation offers a flawless, full coverage base that lasts up to 24 hours. The zero-compromise formula covers everything from blemishes, redness and tattoos without overloading the skin.

Love & Kisses Makeup Brush Set

This gorgeous makeup brush set is all you need for a quick and easy makeup brush application. Containing 4 brushes, two for the face and two for your eye makeup.

Q KI Carnival Colour Nail Polish Gift Set

This nail polish set contains 8 beautiful nail polish colours that are super bright and perfect for making a statement!

Make sure you check out everything in our sale category to find all the best bargains!

A Guide to Eyelash Extensions

A Guide to Eyelash Extensions

Ready to dive into the world of eyelash extensions? Semi-permanent lashes are a great way to cut back the time it takes you to apply a full face of makeup and can help make your eyes really pop!

It’ll be super-important that you know how to look after your lashes properly if you’re going to get the most out of them. So, before you take the plunge, read our guide to lash extensions and get familiar with the procedure and maintenance.

Before you make the appointment

Before you book into your local salon, do a little research and figure out the best place to go. It might be worth travelling further for more professional treatment.

Look for a salon that is experienced in the application of individual lashes. Individual lashes often look more natural than strip lashes, as they can be applied to suit your unique eye shape and size. Applying individual lashes takes skill, which is why it’s so important you find a therapist you trust.

How long do eyelash extensions last?

Six to eight weeks on average, but you’ll need to care for your lash extensions properly to get the most out of them!

Choosing lashes you love

Everyone’s eyes are different, which means some people can take full, thick sets of eyelash extensions and others might feel better with a more subtle finish. The lash style you choose will depend on your personal preference and style as much as on your eye shape, and it’ll help to make the decision before you reach the salon.

To see how different thicknesses and lengths will make you feel, try on a selection of false eyelashes before your appointment. If you’re nervous or new to the world of semi-permanent eyelash extensions, we recommend you start with less. Even just a few individual lashes can make a huge difference to the way you look!

You’ll also want to consider the type of eyelashes you choose. There’s plenty out there, from natural-looking silk to more dramatic synthetic mink. If you’ve chosen the right salon, you’ll be able to decide what’s best with your therapist before they start.

Making changes to your skincare routine

If you usually use an oil-based makeup remover, mask, or moisturiser, you’ll need to rethink your skincare routine once you have your eyelash extensions applied. Oil in skincare will break down the glue that holds your extensions in place, so can make them come away more quickly than they otherwise might.

You’ll also need to be careful not to damage your lashes when you’re removing eye makeup. We recommend using a gentle cleanser and a cotton pad to remove your eyeshadow and mascara and remember to move in small outward strokes to avoid messing up your extensions.

How to get eyelash extensions off without damage

If you want to take your eyelash extensions off at home, there are a couple of ways you can.

Pick up an eyelash extension remover online or from your salon and brush the formula into your lashes. Wait for a few minutes, then brush the product through again. Repeat this until all your extensions have slipped off, then clean the eye area with a gentle eye makeup remover.

You can use coconut oil instead of a professional product. Simply brush or soak your lashes using a cotton pad and wait for the extensions to slide off.

For more beauty and skincare advice, keep exploring the Fragrance Direct blog!