The Best Luxury Fragrances For 2021

The Best Luxury Fragrances For 2021

We all deserve a bit of luxury every once in a while, from fancy meals and cocktails to indulgent clothes and accessories that make us feel great. But how can you incorporate luxury into your daily routine without it feeling like overkill? High-end fragrances are an ideal way to enjoy a taste of the good life every day. When you spritz on a designer perfume or aftershave, you set the tone for whatever might come your way.

Looking to treat somebody special? Luxury perfumes are a perfect gift, too! While we might feel a bit guilty spending £50 or £100 on a fragrance for ourselves, we feel great about receiving these gifts from loved ones. Luxury perfume is an indulgence and can make them feel fantastic any time they wear it.

If you’ve chosen a beautiful gift and it still seems a little pricey, why not band together with friends to purchase a group present? Or shop our luxury fragrance collection for all the brands they’ll love without the hefty price tag.

The best new luxury fragrances for 2021

Looking for something new and exciting? We’re always adding to our luxury fragrance family, which means you can pick up something different each time you shop. Surprise a loved one with a new release perfume or aftershave, or treat yourself with a fragrance you’re sure to enjoy.

I Want Choo by Jimmy Choo

Cute name, elegant bottle, irresistible scent – what more could you want? This new addition to Jimmy Choo fragrances came out at the end of 2020, with florals, peach, and vanilla notes, just what we needed to feel better after that crazy year.

I Want Choo is an ode to playfulness and confidence, with every spritz practically bursting with good vibes. The stunning bottle features a gold cap and a luxurious Jimmy Choo monogram logo. The feminine peach-tinted fragrance serves as a perfect backdrop and means this luxury perfume will look beautiful on any dressing table.

Born in Roma Yellow Dream by Valentino

It’s impossible to hate Valentino fragrances – the epitome of luxury and indulgence. The iconic fashion house offers a range of now-iconic perfumes and aftershaves to suit every nose. Their latest addition, born in Roma Yellow Dream, is a new take on the wildly successful Born in Roma.

Evoke the beauty and romance of Rome every time you spritz this gorgeous Valentino perfume. Its floral, lemon, and musk notes are intense yet refreshing. And it wouldn’t be Valentino without a striking branded bottle! This perfume is sure to earn a gasp of surprise when you give it as a gift to someone you love.

Angel Iced Star by Thierry Mugler

French fashion house Thierry Mugler branched into the fragrance world in 1992 with now-iconic Angel. Since then, the Angel fragrance collection has escalated to icon status with regular new additions. And the latest, Angel Iced Star, is just as captivating as its predecessors.

The fragrance is fruity and oriental, with fresh and exotic notes of coconut water, pineapple, and patchouli. This luxurious perfume comes in an instantly recognisable star-shaped bottle with an icy crystal finish. Choose this subtle and long-lasting scent for day or night – it’ll leave you feeling your best whatever the occasion.

Dylan Turquoise by Versace

Versace is one of our favourite brands for luxury fragrance. Their latest addition, Dylan Turquoise, joined our go-tos as soon as it was released. Versace Dylan Turquoise transports you to tropical islands, where glistening waters meet soft, sandy shores.

Enjoy notes of Sicilian mandarin, blackcurrant, and vibrant woods with every spritz of this fresh and indulgent perfume. The extravagant bottle is Versace from top to bottom, with bold turquoise and gold embellishments cut into the shape of a traditional Greek vase.

The all-time best luxury fragrances for women

While new perfumes can be fun and exciting, sometimes you can’t beat an old favourite. These iconic luxury perfumes have stood the test of time, with generations of women vouching for them. So you can be sure any of this list will be well worth their price tag.

Light Blue by Dolce & Gabbana

As one of the most iconic luxury brands globally, Dolce & Gabbana exudes style and elegance. So it makes sense that their extensive perfume collection includes some attractive options to suit every occasion.

Light Blue is no exception. This bright, refreshing perfume is ideal for day or night – it’s easy to wear and a perfect choice for a luxury signature scent. Casual fruity and floral notes blend together perfectly to evoke the idyllic Mediterranean lifestyle. Green apple, bluebell, and jasmine are amongst the lineup, making this D&G perfume versatile, fresh, and indulgent.

Black Opium by Yves Saint Laurent

Another firm favourite for all things designer, YSL’s fragrance collection is varied and indulgent, just like the brand’s clothes and accessories. Black Opium is one of the best-loved perfumes in the Yves offering, boasting a beautiful, heady fragrance that makes wearers feel their best every time.

Striking notes of coffee and pepper combine with softer jasmine and vanilla. At the same time, the dazzling black bottle is dressed in sequins from top to bottom. YSL Black Opium is an ideal gift for any cool, modern woman. Just ask Zoë Kravitz, muse and face of the fragrance.

Flowerbomb by Viktor & Rolf

At the time of its release in 2005, Viktor & Rolf’s Flowerbomb instantly took the fragrance world by storm. Oriental and floral notes of amber, bergamot, and jasmine hit in an explosion of joy and indulgence, then last all day and night.

Flowerbomb comes in a clear glass bottle with a diamond cut, rose gold cap, and minimal Viktor & Rolf branding. If you’re searching for a luxury perfume to give as a gift, Flowerbomb could be a perfect choice.

The all-time best luxury fragrances for men

Whether you’re searching for a new masculine fragrance for yourself or for a gift, there’s plenty on offer in the luxury department. Let’s take a look at some of the best men’s luxury aftershaves and colones out there to help narrow down your search.

Boss Bottled by Hugo Boss

Hugo Boss set the standard in luxury men’s suits, accessories, and fragrances too! Boss Bottled is one of the most iconic choices in the collection, with several options in the ever-expanding range. Still, the original Boss Bottled is one-of-a-kind and an excellent example of a wearable luxury men’s fragrance.

Let’s start with the packaging. Boss Bottled comes in a simple yet stylish grey bottle with the BOSS logo cut into the glass. It’s an instantly recognisable fragrance that will look attractive wherever it’s kept.

The scent opens up with a fresh burst of apple and bergamot, then opens into spicy black pepper, warm cardamom and cinnamon, and musk. Luxuriously masculine and long-wearing, Boss Bottled is one of our all-time favourite men’s fragrances.

Armani Code by Giorgio Armani

Armani fragrances include something luxurious for everyone, and Armani Code is a firm favourite from the men’s collection. This woody, oriental fragrance is subtly seductive and a perfect choice for wearing at night.

Lemon and lavender are enriched with tonka bean, vanilla, natural cedar, and suede in this attractive men’s luxury fragrance. The tall black bottle is just as indulgent, promising to look stylish in any man’s lineup.

Why are luxury perfumes more expensive?

There are a few reasons why your luxury perfumes might have a higher price tag. For starters, you’re paying for the brand.

Suppose you choose a D&G, Versace, or Hugo Boss fragrance over a high-street brand. Your luxury perfume or aftershave will probably cost more. That’s because luxury options use high-quality ingredients and focus on different fragrance notes. That means beautiful top, base, and heart notes, while cheaper fragrances often only feature top notes.

Some luxury fragrances also contain rare ingredients and essences, flower petals or tree roots. This can make them more expensive. Often, the more essential oil a perfume of cologne contains, the better and longer-lasting the fragrance. Luxury options are formulated to last all day, so you won’t need to worry about reapplying and can get more from your bottle.

So, while luxury perfumes and aftershaves are often expensive, they’re a good investment in your mood every day. With beautiful scents to suit every personality and plenty of choices for day and night, there’s a perfect bottle out there, no matter who you’re buying for.

Thank you for reading, we hope you’ve enjoyed this post! Come and take a look at the incredible fragrance and beauty brands we stock!  

4 Makeup and Haircare Brands You Need on Your Radar

4 Makeup and Haircare Brands You Need on Your Radar

When addicted to beauty products, there really is never a dull moment when you have a plethora of exciting brands to be ordering from like there’s no tomorrow. Luckily, for you we’re here to fuel your addiction with a variety of makeup and haircare brands creating beautiful products. Let’s take a look!

Jane Iredale

Clean beauty brand Jane Iredale are passionate about creating mindful product formulations, being environmentally conscious and supporting communities. With an extensive range of cosmetics, Jane Iredale is definitely a brand to add to your “to-try” wishlist. From lash lengthening mascaras and chiselling contour kits to brightening primers and mineral foundations, the brands products are not only great quality but affordable too.

By Terry

Created by industry legend Terry de Gunzberg who changed the face of beauty, By Terry is a cutting-edge cosmetics brand that creates makeup to care for your skin. This eponymous brand is dedicated to providing kind-to-skin formulas fused with powerful pigmentation. You can now shop their iconic products at Fragrance Direct featuring a fantastic range of foundations, lipsticks, mascaras and more.


Experience the joi of healthy hair with Joico. This amazing haircare brand’s innovations are designed to return hair to its strongest, shiniest, healthiest state with each and every use. The Joico hair collection includes shampoos, conditioners, hair treatments, styling products, handy sets and more. If you’re looking for haircare with the power to make a difference, this is definitely one to try!


With even more lines added, you can now shop a wide range of miracle-working products from TIGI at Fragrance Direct. This award-winning brand create salon-grade products with many different ranges to suit everyone’s styling needs. With something for every hair type and every colour, it’s time to treat yourself to the ultimate TIGI experience. You’ll even find supersized version of your new favourite products so you can stock up!

Thank you for reading, we hope you’ve enjoyed this post! Come and take a look at the incredible fragrance and beauty brands we stock!  

Just Dropped Must-Have Pamper Products

Just Dropped Must-Have Pamper Products

Do perfecting radiance creams, essence oils and age-defying formulas sound like something you could get on board with? Read on to discover some of the latest beauty brands available to shop at Fragrance Direct including Aromatherapy Associates, Elemis, Filorga and more.

Aromatherapy Associates

One of the latest drops at FD, Aromatherapy Associates is a beautiful brand that is here to transform your relaxation routine with their collection of indulgent self-care products. Whether you’re treating yourself to a luxurious pamper gift or a loved one to something special, this brand has everything you could need. One of our favourites is their Breathe Essence oil for the bath. Composed of a careful tea tree blend with peppermint oils and eucalyptus, this is the perfect comforting and uplifting treat.

Neal’s Yard

With new lines added, you can now shop even more products from Neal’s Yard, the brand that ensures their luxurious range of skincare is kinder to the earth and kinder to you. With an array of products made of ethically sourced herbs, botanicals and essential oils, these expert, hand-crafted creations are a product of loving science and nature. We’re currently loving their Frankincense Age-Defying Eye Cream that visibly smooths and plumps fine lines.


This well-known beauty brand create products for every beauty need and desire. Knowing that every person is unique, Clarins quickly became a go-to women’s luxe brand for finding the products that make us feel extra special. Delivering a high quality range of skincare and makeup, you can now shop even more Clarin’s products here at Fragrance Direct. Don’t miss their iconic Instant Smooth Perfecting Touch that resembles the smooth, sultry skin of a social media filter.


With even more products now available to shop at Fragrance Direct, Elemis is here to supply the goods when it comes to beauty products that really make a difference. Including their cult-favourite Pro-Collagen Marine Cream, Elemis’ award-winning products are perfect for gifting loved ones at special occasions or for treating yourself to give your pamper evenings that extra sparkle. Head on over to shop decadent bath soaks, lotions, oils and more from Elemis.


Have you met this modern and innovative French skincare brand? Filorga is notorious for their high-performance solutions to combat skin ageing across the world. They have created a range of revolutionary plumping skincare products that are motivated by aesthetic medicine. Featuring anti-wrinkle treatments, eye care, correction creams and more, Filorga is a definitely a brand to add to your discover list. One of our favourites is the Filorga Oxygen-Glow Super-Perfecting Radiance Cream that contains hyaluronic acid with a clarifying L-enzyme that helps to improve the skin’s brightness and to enable a radiant complexion.

Thank you for reading, we hope you’ve enjoyed this post! Come and take a look at the incredible 
fragrance and beauty brands we stock!  

Your Guide To CBD products with Zen CBD

Your Guide To CBD products with Zen CBD

CBD burst onto the health and wellness scene and skyrocketed in popularity over the last few years, popping up in everything from chocolate to bath bombs. Read on to learn more about it and whether you should add it to your daily wellness routine.  

What is CBD and how does it work?

CBD, also known as cannabidiol, is one of many chemical compounds produced by the cannabis sativa plant. It is a natural, non-psychoactive extract with unique health benefits. In recent years it has generated a lot of interest with researchers looking at potential therapeutic uses for CBD.

CBD works within a biochemical communication system in the body. We have two types of cannabinoid receptors – CB1 and CB2 which respond to CBD. CB1 receptors are found all around the body, with many in the brain, and they deal with co-ordination and movement, pain, mood and appetite, amongst other things. CB2 receptors are more common in the immune system and affect inflammation and pain perception.

Is CBD Legal?

CBD products must meet strict standards to be legally bought and sold in the UK. Products must not contain more than 0.2% THC to be legally sold in the UK, it’s the THC present in the cannabis plant that causes a psychoactive effect. CBD oil does not have any psychoactive effects as it contains only trace amounts of THC, so it will not cause a ‘high’.  

How to choose a good quality product? 

With the influx of interest in this area of health, more products have arrived on the market. It’s difficult as a consumer to know the difference between products, but there are a few key things to look for: 

Organically certified – ensures the product and raw materials will be of the highest quality.

Extraction method – CBD extracted with heat or solvents may have damaged many of the plant actives. Ensure the product is batch tested for contaminants and cannabinoid levels to guarantee you are getting what you need.

Quality – Make sure the product is batch tested for contaminants and cannabinoid levels to guarantee you are getting the amount that is labelled on the bottle.

CBD oil vs. Hemp oil

CBD comes from a different part of the hemp plant (typically stalks, leaves and flowers) than hemp oil which is extracted from the seeds. Hemp seed oil is a nutritious oil in its own right, however it contains no CBD or other cannabinoids so will not provide any of its therapeutic benefits. 


There are no set dosages for CBD, everyone metabolizes compounds such as CBD differently, so the dosage will vary for everyone. It is best to find the dosage that works for you by starting low and increasing slowly. 

What form to take?

CBD is used in a number of ways. Some products are applied topically, while others are ingested orally or placed sublingually (underneath the tongue). Sublingual forms are very effective as they bypass the digestive system and liver metabolism, going straight into the blood stream for better absorption and wider circulation throughout the body. 

The Zen CBD Difference


Hemp absorbs everything in the soil it is grown in. So, suppose there are even trace amounts of chemicals, pesticides, or any other toxic elements, they will end up in the supplement. Zen CBD is organically certified by the Soil Association which have stringent regulations and ensures the highest quality raw materials and product.

Full Spectrum

Zen CBD offer a full spectrum CBD which retains the benefits of all the other compounds alongside CBD and the synergy of the plant including its terpenes, antioxidants and nutrients. Isolated CBD is heavily processed, and can be synthetic, meaning it’s not even derived from the hemp plant. 

Delicious Sprays 

ZEN CBD offer a great range of naturally flavoured organic CBD sprays, the perfect choice if you find the pure CBD oil taste a little too earthy. The delicious natural flavours from coffee to peppermint mask this grassy flavour, and make using CBD a pleasant and enjoyable experience. The sprays are easy to pop in your handbag, gym bag, or keep in your desk drawer for when you need a zen moment. 


ZEN CBD sprays are preserved in MCT oil. This improves the durability and bioavailability of CBD. Hemp oil can be used as a carrier but it tends to go off quickly once opened (and doesn’t taste as good).

CO2 Extracted

ZEN CBD use a superior supercritical CO2 extraction method. This is regarded as the gold standard form of CBD oil. It produces a full spectrum oil, that is chemical free, so you benefit from the entourage effect of all the compounds working in synergy together.

Batch Tested

Zen CBD test each batch for 14 Cannabinoids, including CBD and THC content. Each batch is also tested for pesticides/heavy metals and contaminants, guaranteeing no nasties, and all the full spectrum goodness to help you stay zen all day long. 

Shop the full range of Zen CBD products we stock here!

Top Ways To Save Money At Fragrance Direct & Raise Money For Make A Wish

Top Ways To Save Money At Fragrance Direct & Raise Money For Make A Wish

We’re over the moon to be partnering with Make a Wish for World Wish Day on 29th April. Thanks to the fundraising and money saving platform, we’re making it even easier for you to help us support this incredible charity and the life-changing work they do for seriously ill children.

From 19th April to 2nd May, all Fragrance Direct orders made through Savoo will generate a free donation for Make A Wish at no extra cost to you. The donation is equal to 2% of your total order value, so if you treat yourself to that £75 fragrance you’ve been dreaming of you’ll raise a £1.50 donation straight to Make A Wish. Plus, Savoo has even got an exclusive Fragrance Direct discount code to help you save money along the way (6% off all Fragrance Direct orders, valid 25th to 30th April).

The money saving team at Savoo has rounded up all the ways you can save money when you shop with us. Get inspired for your next fragrance order and enjoy your favourite scents for less. Plus, read on to find out how to enter our exciting fragrance giveaway!

Student discount

Students can enjoy an extra 10% student discount sitewide with a valid UNiDAYS account – even fragrances that are already on sale. Treat yourself to a new scent, whether you’re a sweet and floral or deep and woody fan. Simply log in or register with UNiDAYS to verify you’re a student, generate your one-use code and redeem it at the checkout to smell your best without blowing your student budget.

Shop the sale

We’re always updating our sale with lots of fragrance bargains and discounts of up to 70%, so it’s a great place to snag some best selling scents for a fraction of the cost. Expect all your favourite brands like Calvin Klien, Diesel and Marc Jacobs as well as extra savings across make-up, bath and body, haircare and skincare.

Discount codes

We love helping customers like you get the best deal on the best fragrances, which is why you’ll always find discount codes and promotions. Look out for spend and save deals like £10 off when you spend £75 as well as free shipping codes and 3 for 2 on select brands. Find the latest Fragrance Direct discount codes on Savoo or on our Discount Codes & Promotions page.

Free delivery

Save money on shipping – all orders over £25 automatically qualify for free delivery. Whether you’re a Nina Ricci or Ellie Saab fan, get your new fragrance and beauty goodies delivered straight to you without paying a penny extra. Just add your top picks to your basket and choose free standard delivery to save a few pounds on shipping costs.

Free 90-day returns

We’re pleased to operate a no quibble returns policy on all orders. Return your unwanted items unopened and in original condition within 90 days for a full refund. Simply fill out the returns form and send your items back via Royal Mail and don’t forget to keep your proof of postage.

Free gifts

Who doesn’t love a freebie? We certainly do! Look out for free gifts when you shop our collection or head to the Free Gifts page to see all eligible items. Freebies can be anything from a branded bag to match your fragrance to mini 7ml scents. Your free gift will automatically be added to your basket when you checkout.


Snag a real bargain in the clearance sale – packed full of huge savings across end of line stock. From scented candles to DKNY perfume, our clearance sale is a great place to look if you want to grow your fragrance collection on a budget. Once they’re gone, they’re gone so it pays to be quick and snap up a fabulous deal before it’s gone.

Email newsletter

The easiest way to stay up to date with our deals and discount codes? Opt into our mailing list. Scroll down to the footer of our site and register with your email address to join the gang. You’ll be the first to hear about new fragrances, the latest promotions and ways to save money.

Win a Nina Ricci or Giorgio Armani fragrance

Fancy winning a 80ml Nina Ricci Nina Rouge Eau de Toilette Spray or a 50ml bottle of Giorgio Armani Si Eau de Parfum Spray? Head over to Savoo’s Facebook page from Monday 26th April and tell them which you’d love to win and why. Two lucky winners will be picked by the Savoo team on Monday 3rd May. Whether you’re doing it for yourself or a friend, you have to be in it to win it!

More information about the Make a Wish donation

All Fragrance Direct orders made through Savoo’s Fragrance Direct discount codes page will generate a free donation to Make A Wish equal to 2% of your order value. To get involved, simply redeem one of Savoo’s Fragrance Direct codes on your next order. Once your order has gone through the donation will go straight to Make A Wish at no extra cost or effort to you. So not only will you be saving money on your favourite fragrance, you’ll also be giving back to an extremely incredible cause.

Spring Sale Favourites For Your Pub Garden Glow Up

Spring Sale Favourites For Your Pub Garden Glow Up

Is your calendar slowly but surely filling up with outdoor socialising plans? If your first thoughts are around needing a new fragrance or topping up on some beauty products, we’re here to help with our top Spring Sale picks!

Montblanc Legend Spirit Eau de Toilette Spray 50ml, £19.99

Save £25 off!

Guys on the lookout for a new Spring/Summer fragrance, look no further. It’s a go-to brand that everyone loves, Montblanc. Their Legend Spirit aftershave is sophisticated and independent. Inspired by modern shades of white, Legend Spirit is super refreshing, intense and perfect for your first trips back of freedom. The top notes are sparkling with pink peppercorn, bitter grapefruit and zesty bergamot. Its powerfully aromatic heart beats wildly, with intense lavender and cardamom with a sensual blend with oak moss, softened with a cocktail of white musk. For more great savings on scents for him, shop our Mens Fragrance Sale.

Jimmy Choo Illicit Eau de Parfum Spray 60ml, £28.95

Save £30 off!

Jimmy Choo Illicit is a classic fragrance waiting in the sale for you to come and take a spritz. This modern floral scent awakens the senses, calling out to every woman who dares to live life to the full. This is an entirely unique fragrance experience; punchy, provocative and feminine with its blend of addictive notes including ginger, rose, jasmine, and sandalwood. Created for the woman who likes to take centre stage and set pulses racing, this alluring aroma teases, tantalises and delights all the senses. For more beautiful perfumes shop our Ladies Fragrance Sale.

REN Clean Skincare Gentle Exfoliating Cleanser 100ml, £9.99

Save £8 off!

Ran out of your favourite cleanser? You need to try this one. This gentle exfoliator was developed for all skin types, to purify and detoxify your skin. The jojoba wax beads work to gently scrub away dead cells revealing fresh skin underneath, while the jojoba seed oil deeply hydrates, plumps and firms the skin. With back to back days of wearing makeup to come, a solid cleanser to rely on is key. For more skincare find shop our Skincare Sale.

LaRoc PRO The Chocolate Box Eyeshadow Palette, £14.95

Save £10 off!

New plans call for a new eyeshadow palette and one of our favourites from the Spring Sale is LaRoc’s The Chocolate Box. This captivating hybrid palette boasts two huge lavish high beam highlights and an endless collection of creamy chocolate hues. The Chocolate Box Palette is the new iconic palette on the block. Showcasing 18 ultra-pigmented mattes, 6 prismatic metallics and 2 extra-dimensional strobe powder highlights, this palette is like nothing else seen before. So beautiful! For more makeup marvels, shop our Makeup Sale.

Piz Buin Allergy Lotion SPF30 200ml, £5.99

Save £9 off!

When having all that fun in the sun to come, don’t forget your SPF! This Piz Buin Allergy Lotion SPF30 helps protect sensitive skin and help minimise allergic reactions to the sun. Its Amanduline ingredient helps soothe irritated skin, and its hydration complex provides the moisture to help skin keep its ideal hydration level, which prevents peeling and contributes to a longer-lasting tan. Vitamin E also helps prevent premature skin aging. For more tanning pieces, shop our Sun & Tan Sale.

Guinot Longue Vie Mains Multi Action Vital Hand Care 75ml, £24.95

Save £15 off!

Remember to give your hands some TLC from all the sanitising. The anti-pigmentation properties of Longue Vie Mains from Guinot makes this the ultimate hand moisturiser treatment which must be used at least twice a day. Keeping them hydrated and nourished, it’s magic in a tube. For more steals, shop our Bath & Body Sale.

Yankee Candle WOW Gift Set, £28.95

Save £20 off!

Finally, a little something for your de-stress sessions outside of all your new plans, a Yankee Candle gift set. This set contains: 1x Sunny Daydream Medium Jar, 1x Clean Cotton Small Jar, 7x Mixed Votive Candles and Fresh Cut Roses Tealights. It’s the ultimate Spring candle edit. For more home scents goodness, shop our Candles & Home Sale.

Thank you for reading, we hope you’ve enjoyed this post! Come and take a look at the incredible fragrance and beauty brands we stock!