Magnitone are one of the newer brands we have here on FD and we’re super excited about it! Magnitone offer a range of sonic brushes to deeply clean, massage and tone the skin. Like a mini work out for you face! Vibra-Sonic technology is what makes Magnitone Special, the uniquely developed technology works to cleanse skin better and more deeply than traditional methods, a mix of sonic oscillations and pulsed vibrations, that deeply clean and help boost the skin. If you’re new to the Magnitone brand keep reading as we discuss each of their amazing products’

The Full Monty

This is the ultimate multi-tasker! It cleanses, tones, exfoliates and buffs for beautifully conditioned skin from head to toe. The Full Monty also gives dead skin cells the brush off, to max your skin fitness and leave you buffed from top to toe.
Don’t let your face reap all the cleansing and smoothing benefits of your brush. Use it all over your body to blast dry patches on knees and elbows or do the Full Monty workout, for a whole body toning massage and exfoliation. Finish with heels and toes to wave goodbye to flaky feet.
Switch between three brush heads’ Active Clean for facial cleansing, The Exfoliator for body smoothing and Well Heeled for a perfect pedicure buff.


The Lady Shaver

Wet or dry, the compact Lady Shaver contours to the natural shape of your skin, gliding effortlessly over short hairs, for more comfortable hair removal and silky smooth skin!
The Lady Shavers effortlessly removes hair from legs, underarms and bikini lines. So you can use it at home in the shower or out and about on the go. Th SkinSoft Floating Head is designed to contour to the shape of your skin and glides effortlessly over short hairs to comfortable hair removal. The rounded protection rail also reduces irritation from shaving.
The rechargeable mini shaver is compact enough to fit neatly in your handbag and perfectly in the palm of your hand. Plus it’s super cute with a pearlescent shell design!


BareFaced Daily Cleansing Brush

Firm and tighten your complexion with the BareFaced Vibra-Sonic cleansing brush. It is a powerful tool that delivers a deep pore-cleansing action for radiant, refined skin. It effectively exfoliates the skin’s surface to eliminate excess oil, dead skin cells, dirt and impurities, whilst improving the absorption of moisturising and skincare products to take the ‘dare’ out of going bare.
The soft brush is gentle to skin and the innovative, Vibra-Sonic technology combines energising sonic oscillations and electromagnetic pulsed vibrations to boost micro-circulation and tone skin for a plump appearance and healthy looking glow.


The Clean Sweep

The Clean Sweep is the 30 second daily wash for strong, clear and resilient skin. Designed by men, specifically with men’s skincare needs in mind this revolutionary gadget will get your skin in shape. The precision molded HydroPRO head exfoliates 30% deeper (even under beards) to help prevent ingrown hairs and prepare your skin for the smoothest shave. The Vibra-Sonic technology dislodges sweat, bacteria, pollution and dry skin. It has two speeds and only takes 30 seconds to cleanse, exfoliate and condition your skin!


Swell Hair Care

Swell Hair Care

If you have fine, limp or thinning hair then Swell is a hair care brand you need to know about. The products in the Swell range were designed to provide a real, natural, long term solution for people with fine and limp hair. Whether you have fine hair, baby fine hair, thinning hair or are just looking for some extra volume Swell can dramatically help you. The secret of Swell lies in our Root Nutrient Complex, a unique blend of 18 carefully selected botanical actives sourced from around the world.

We caught up with the founders of the brand Jonathan Stallick and Andrew Bidwell to have a chat about their inspirations for the range.

Jonathan Stallick is the founder of Barefoot Doctor (which later became Barefoot Botanicals) and has been in the cosmetics industry for nearly 20 years. When they first launched Barefoot Doctor they were one of the only few natural cosmetics brands on the market. Now, there is so much more competition with new natural brands entering the market every month.


So where did Swell come from?
Jonathan looked at the hair care market and saw that volumizing products just weren’t that good. He was also interested in finding out if there was any natural active combinations that could work to improve volume. Then he met Andrew Bidwell, a successful hair stylist. They quickly discovered that fine, limp and thinning hair was a real problem and wanted to introduce a product that was new, natural, superior and results-driven that offered a new approach to volume and health.

What does Swell offer that other products don’t?
When Jonathan and Andrew looked at the products on the market they found that there was a big gap in terms of expectations and performance. Most volumizing products tended to focus on a quick but temporary fix, rather than getting to the root of the problem. They spent almost two years formulating and testing Swell so that it would give immediate volume, blow dries that lasted for days rather than hours, improved hair growth and reduced hair loss when used regularly. Swell makes hair healthier and stronger, rather than damaging the hair as some brands can do.

What are the best things women with thinning or fine hair can do to keep their locks looking their best?
The best thing women with fine, thinning hair can do is invest in Swell! The sooner they start using it the sooner they will see results and start to love their hair. Women with fine hair should avoid using silicones at all costs, silicone is the death of volume for fine hair as it lays industrial oil on already soft hair.


Our Favourite New Launches

Our Favourite New Launches

There are plenty of new fragrances to keep you happy this season. So, if you need a new perfume to give you a boost, read on. Here’s the lowdown on our favourites from top designers across the globe.

Marc Jacobs Daisy White
Delicate and perfectly feminine, the Daisy collection ticks all the boxes if you want romance. This brand-new addition is just as alluring as every Daisy scent. Youthful, fun and radiant, we love it for its soft jasmine, white berries and floral hints. It’s exactly the thing to brighten up any rainy day.

CK All and CK Obsessed
There aren’t many fragrances as iconic as those by Calvin Klein. The newly launched CK All takes its inspiration from the trend-breaking CK One. Daring, energetic, young-at-heart and made for men and women, it’s a feel-good scent that will take you through from day to night. And if that gets you excited, check out the new CK Obsessed. A reinvention on the originals, these scents for men and women ooze love, sensuality and desire.


Armani Because of you and Stronger with You
A beautiful power-play of fragrances for her and him, Because of You and Stronger with You slot neatly into Armani’s fragrance collection. Charismatic, dominant and empowering, these scents are the ultimate confidence boost.


Nina Ricci Luna and Nina Limited Edition
Nina Ricci bring us not one, but two new fragrances. Luna Le Belles is mysterious, enthralling and addictive, and we can’t get enough of this mood-lifting oriental fragrance. And Nina La Tentation De Nina Limited Edition makes us feel spoilt for choice, with its ultra-modern, sugary sweet perfume.

Elie Saab Girl of Now
For a true taste of summer during those darker months, Elie Saab Girl of Now is just what you need. Mixing oriental flavours with smooth Tonka bean and almond milk, it’s sunny, feel-good, easy-to-wear and utterly delicious.


Paco Rabanne Pure XS
Indulgent, sexy and sure, we’re big fans of everything by Paco Rabanne. This new aftershave is a true celebration of wealth, power and excess. Sensual and manly, it’s a power scent for those true masculine types out there.

YSL Black Opium Pure Illusion
Devilishly good, seductive and vivacious, this reinvention of YSL’s original scent leaves us feeling 100% great. Perfect for a big party night, it’s rich, sparkling tones mix coffee beans with sensual musk and flowers.

Diesel Bad Intense
Rebellious and daring, this fresh take on the Diesel Bad aftershave is filled with warmth and spice. Herbaceous and woody, it will add a bit of fire to your life when the dark nights set in.


Hugo Boss The Scent Intense and Intense for Her
Coupling up an aftershave and perfume for lovers everywhere, these gorgeous scents are powerfully seductive. The Scent Intense is as masculine and refined as Intense for Her is womanly and sophisticated. And because they use a higher concentration of oils, they’re sure to stay with you all night long.