Introducing CK2

Introducing CK2

Moving on from the cult classic CK1, Calvin Klein at Fragrance Direct launches CK2. This brand new scent is beyond gender, perfect for both men and women; it explores the relationship between any 2 people.

CK2 a scent for #the2ofus
No 2 connections are the same.
No one connection is forever.
Experience the thrill of life.
Experience CK2.

CK2 embodies the thrill of life and celebrates the diversity of connections between two people. These two individuals defined by who they are, not what they are. one gender-free fragrance for a man or a woman, without prejudices, to unite and create an experience that can be shared together in love, lust and friendship.
CK2 is a youthful fragrance that creates a connection between 2 people to celebrate the differences that make our bonds richer and define what makes us, us. Life is better when we are together.

CK2 is a dual-faceted scent that balances the urban with the natural and fresh. The scent composition of CK2 is launched with the unique and unexpected spice of Wasabi, Mandarin and Violet Leaf to bring a fresh and warming start to this Eau de Toilette. CK2 then pulses into muted middle notes including Wet Cobblestones, Orris Concrete and Rose which give the off a floral aroma with a mineral splash. Finally when the scent has settled and dried on the skin the base notes of Vetiver, incense and Sandalwood come alive. CK2 is an urban, woody and fresh fragrance that is complex while cool and natural, two fragrance worlds merge together to create an exuberant, intimate and contrasted connection.


The CK2 packaging reinterprets minimalism and art by inviting you to look through the clear container and experience the scent before using it. A sleek rounded bulb of glass houses the fragrance and sits atop a solid cap that also serves as a unit to maintain the bottle upside down. Both the bottle and cap go beyond the classic fragrance bottle to create two pieces perfectly in-sync and connected to each other, much like the connection of two people. The bottle is a pure, transparent and futuristic design that is cool and gender-free.

This revolutionary fragrance is launching at Fragrance Direct on February 3rd, click here to explore the fragrance further.

Valentine’s Survey

Valentine’s Survey

At Fragrance Direct we love to learn about our customers, and with Valentine’s Day fast approaching we want to find out what is the best scent to attract your perfect partner.


Please take the time to answer this short survey to help us get to know you better! If you would like to be entered into our prize draw to win a £50 Fragrance Direct voucher, be sure to leave us your email address at the end of the survey.

Click HERE to answer our survey!

FD Presents: Day to Night Makeup

FD Presents: Day to Night Makeup

Sometimes the best things in life are completely unplanned, which is great, but not where our makeup is concerned. We don’t know about you, but when it comes to our faces we like to know that we’re ready for just about every occasion (and guys wonder why our bags are so big!), so we’ve decided to create a super easy tutorial that helps you take your look from day, to night – whether you’re heading straight from work to a night on the town with your work mates, or simply stepping out for an impromptu meal with your other half. Here’s how to do it (and fast).

With most makeup looks, the first step is to lightly conceal and perfect the skin using a foundation and concealer. Fed up of buying two separate bottles? Our latest obsession comes in the form of the La Prairie’s Skin Caviar Foundation and Concealer, which has pretty much everything you need to create a flawless skin finish, in a flash.
Of course, no makeup look is complete without a quick dusting of bronzer. In this look, Steph is using the Maybelline Fit Me bronzing powder in 200s, as it’s great for both warming up the skin as well as contouring. And it’s pretty light on the purse strings too!
Want more of a lift? Add a slight pop of colour tot he apples of the cheeks using the W7 Blusher Duo and blend upwards. Next, dust a light wash of warm brown shadow to the eyelids to help define the eyes and make those pupils pop. Follow up with a quick stroke of mascara on the outer corners for a natural finish.
Complete the day look by lightly filling in the ends of the brows with Clinique’s Superfine Liner. Voila!


For the night time look, try adding a little extra coverage to the look by going over those ‘problem’ areas, like any blemishes, dark circles or scars. Lightly pat congealer over the top and blend in using the fingers for a seamless finish.
Continue to bronze up the face even more using the same Maybelline Matte Bronzer. Feel free to contour to your hearts content, or just dust lightly over the face for a warmer complexion. Add a more intense pop of blush to bring the whole look together.
For the eyes, the trick is to keep it simple, but smokey. Darken the lids by using a dark matte brown shadow on the outer corners. Blend the dark product into the shade already on the crease for a rock-chic look. Add a subtle wing to the corners of the eyes using the BareMinerals Smoke and Define liner and deepen the look by adding another coat of mascara to the top and bottom lashes.
Complete the look by filling in the lips with Rimmel’s Exaggerate liner in the shade Addiction, let you’re hair down and you’re good to go!

What’s your go-to evening look?

Guess the Dress Competition!

Guess the Dress Competition!

To celebrate Carolina Herrera‘s 77th Birthday we thought we would give you the chance to win your favourite scent from this amazing brand! Not only does Carolina Herrera create beautiful fragrances, but she’s no stranger to dressing celebrities on the red carpet.

Take a look at the images below, leave us a message in the comments to let us know your guess of which dress was designed by Carolina Herrera. The competition winner will receive their choice of a Carolina Herrera scent from


Competition ends 10.01.16 at Midnight. A winner will be selected and announced 11.01.16. Our keen-eyed followers may have noticed the there was an error in the original image. If you were effected by this issue followers may re-enter with a different answer by simply commenting below once more. Sorry for any inconvenience. Good Luck!

2015 Rewind!

2015 Rewind!

     With the festive season seemingly a distant memory, we wanted to take a moment to look back at some of our favourite fragrance launches from the past year! These 5 perfumes were amazing new scents for 2015 but we think they will stand the test of time and stay as some of our bestselling ranges!

Gucci Bamboo
     First up on our favourites list the new Bamboo perfume, strong yet graceful, based on one of Gucci’s most recognizable design signatures, it has been designed to reflect today’s multi-faceted woman.
     The modern Gucci woman shares bamboo’s characteristics of strength and confidence with her innate femininity and poise. She is feminine and sensual yet strong and commanding. Emanating her femininity, her confidence and her natural strength, the fragrance represents the essence of her character.
     Mirroring the Gucci Woman`s confident persona, the fragrance is soft and intense at once. The duality is expressed with strong notes that resonate through the heart and base. Deep Sandalwood, heady Tahitian Vanilla and unique grey Amber accords strike a complementary contrast with the inherent femininity found in exotic floral notes of sensual Casablanca Lily, feminine Orange Blossom and delicate Ylang Ylang.

BOSS The Scent
     Next on our trip back in time; BOSS The Scent, a powerful new men’s fragrance from 2015. Reawaken the senses with the seductive power of BOSS THE SCENT, the new fragrance for men from HUGO BOSS: Irresistible and unforgettable like a savoured seduction.
     BOSS THE SCENT has been created for the BOSS Man who plays seduction slowly, passionately and as an experience to be savoured and returned to time after time. With BOSS THE SCENT, he can engage all five senses, tapping into what women really want.
     Exquisite notes of Ginger, exotic and exclusive Maninka and virile Leather unfold over time. The effect is a bespoke scent, crafted to provoke the senses with an air of depth and enigma: powerful, rich, full-bodied. A must have scent for any BOSS fragrance fan.
Valentino Donna
     Fragrance Direct also welcomed Valentino Donna to the Valentino collection in this past year. With a hint of elegance, fragility, irreverence, and candor Donna is the new counter-part to the male Uomo fragrance from Valentino. Sensuous and independent she is capable of sudden passion and unexpected shyness. Luminous and sensual, the fragrance revolves around a contrast of noble, subtle ingredients. Rose essence, generously blended with notes of bergamot and iris Pallida, illuminates the fragrance with refined radiance and an impalpable texture. Warm, intense notes of leather blended with patchouli and vanilla express an exquisite, inescapable carnality. The search for contemporary classicism and a sense of past and present that characterizes the concept of timeless elegance are embodied in the bottle ‘ a beautiful addition to any dressing table.
Jimmy Choo Illicit
     Another opulent women’s scent; ILLICIT, the newest Jimmy Choo fragrance to be added to the portfolio in 2015. This modern floral scent awakens the senses, calling out to every woman who dares to live life to the full. This is an entirely unique fragrance experience; punchy, provocative and feminine with its blend of addictive notes including Ginger, Rose, Jasmine, and Sandalwood. Created for the woman who likes to take centre stage and set pulses racing, this alluring aroma teases, tantalises and delights all the senses.

Marc Jacobs Decadence
     Finally, the last on our favourite edit from 2015 is Marc Jacobs Decadence Eau de Parfum, an entirely new concept from Marc Jacobs, this scent really got everyone talking! The sensual woody fragrance symbolises the ultimate in feminine glamour and sophistication.
     Decadence elevates the irreverent spirit of Marc Jacobs fragrances to a new level of luxury with bold styling, opulent craftsmanship and a revolutionary bottle design inspired by one of Marc’s iconic handbags.
     The fragrance instantly captivates with succulent Italian Plum, rich Bulgarian Rose and sensual Liquid Amber, to give you a signature of pure indulgence.

Let us know in the comments below what your favourite fragrance launch was from last year’