Fashion Week Favourites

Fashion Week Favourites

If you haven’t been living under a rock, you’ll know that fashion week descended upon the world in February. Four cities, hundreds of designers and thousands of outfits has left us in a bit of a tizzy. With new trends, beauty looks and an array of inspiration to see, we’re feeling slightly overwhelmed.

To make things a little simpler, we’ve condensed the hoards of fashion looks into four easier to digest trends that we think are going to be huge hits this Spring/Summer season. And hey, we like to smell great while we look great, right? Good thing we’ve matched each trend to a fragrance we love for the new season!



The first Fashion Week of 2014 took place in the Big Apple. Amidst the sub zero temperatures and snow fall, fashionistas were lining the streets and the catwalk, celebrating the return of one of the most highly anticipated style occasions of the year.

We fell in love with Pretty Pastels during NYFW as seen during the Gucci Fall show. Effortlessly feminine and easy to transition into your wardrobe, pastels took a new stance; an unusual pairing with shades of nude and beige really brought this colour scheme to life.

Gucci Floral Gorgeous Gardenia

The first fragrance we thought of when we seen this trend was instantly Gucci Floral Gorgeous Gardenia Eau de Toilette. A special edition scent that blends together a delicious, floral fragrance instantly ranks high in our perfume expectations.

This every day fragrance contains notes of Red Berries & Pear, creating a sweet, yet not overpowering aroma. Did we mention the bottle design is gorgeous too? Simplicity and fashionable is our first thoughts when we set eyes on this must have scent.


Hop on a plane straight from NYC to London Town and you’ll find a real adaptation of trends. London has always been the centre of unique and urban style heritage. Clothes are vintage, thrifted, designer and chic and you can find a real hub of inspiration among the London streets.

Reds were an obvious trend setter duing LFW, as seen at the Vivienne Westwood Red Label Fallow show. Bright, eye catching and daring, red was revamped to show you how to transition this timeless colour into your wardrobe.

Cheeky Alice

When it comes to Vivienne Westwood, we of course thought of her hugely popular fragrance Cheeky Alice. Described at the ‘sexier older sister’ of Naughty Alice, Cheeky Alice is a provocative and intense scent.

Combining notes of rose, wood and musk, this is a fragrance that can easily be transitioned from day to night. Complete with a red bracelet, adorned on the bottle top, Cheeky Alice is a great fragrance to start your transition into the red trend.


Flying over to warmer climates, we meet Milan Fashion Week. Style is a credential which was born in this capital city. Effortless outfits with a touch of chic are evident in the queues waiting to enter the Milan Fashion Week Arena.

Bright, almost aqua shades of green were popping up all over the catwalks at MFW, in particular at the Giorgio Armani show. Lime greens weren’t a shade to stray from and were presented in a way which means we can wear them as part of our every day wardrobe! Paired with muted grays, lime green was given new life.

Giorgio Armani Code Pour Femme

Our favourite Armani fragrance to coincide with MFW, has to be their classic Giorgio Armani Code Pour Femme. This is a fresh and floral scent which you can wear on any occasion.

Containing notes of ginger, honey and sandalwood, Code Pour Femme is an unusual blend of ingredients but when combined, they create a warm and feminine scent, great for every day wear.


And then it comes to the grand finale that is Paris Fashion Week. Couture shows and Parisienne Chic are what we get hugely excited about when it comes to arguably, the most important location for Fashion Week.

Elie Saab was the designer to watch for us at Paris Fashion Week. During their catwalk performance, they showed pastel pink playsuits with a heave of embellishment; showing you how to work a couture inspired look into an evening outfit.

Elie Saab Le Parfum

We love Elie Saab Le Parfum as a designer fragrance we can wear all day, every day. Designed with light in mind, this fragrance contains notes of orange blossom, jasmine and patchouli which fuse to create a light yet lingering feminine scent that is beautifully addictive.

The bottle design is very simple but very fashionable and we know this would look right at home on our dressing table!

Check out some of our favourite street style snaps from Fashion Week!


ManFace Reviews Ralph Lauren

ManFace Reviews Ralph Lauren

We’re extending a warm welcome back to Thom from the ultimate men’s grooming blog, to review one of our best selling men’s fragrances, Ralph Lauren Polo Red. As a qualified beauty industry insider, we trust him to give you the best in-depth review of this classic scent for men, so it’s over to you ManFace..

With red sage, red saffron and lavender, mounted on a base of red woods, amber and coffee beans, Polo Red by Ralph Lauren created by Olivier Gillotin is something rather fabulous and a welcome addition to the world of men’s fragrance.

Olivier Gillotin is renowned for fabulous men’s scents including one of my first and all time favourite scents, Be Delicious Men by DKNY. It strays away from the classic Ralph Lauren fragrances with those sweeter notes contrasted with a soft and prominent base. There’s a top of grapefruit, lemon and cranberry; a heart of saffron and lavender and a base of woods, amber and coffee beans.


Housed in a red-painted glass bottle, Polo Red is all about the daytime for me ‘ being easy to wear and accessible to all. It’s got a touch of Paco Robanne fragrances such as Invictus and 1 Million, and correct me if I’m wrong but maybe a teensy touch of Eros by Versace, the same mellow fruitiness (Eros has a top Lemon and Apple whilst Polo has Lemon and Cranberry).

It’s pretty long-lasting and if you decide to wear it for work say, you might want to give yourself a quick top-up around lunchtime. What’s fabulous about this is that as you’re ready to leave the office, for drinks or a hot date, you can throw on your favourite evening scent without fear of it becoming an unsavoury blend.

Polo Red by Ralph Lauren comes in three fabulous sizes, 125ml for £49.99, 75ml for £34.99 and 40ml for £25.99. There’s also a gorgeous hair and body wash that will allow you to layer the scent for a longer lasting fragrance, priced at £16.99 for 200ml.

By Thom Watson.

The #SelfEye

The #SelfEye

This week, we enlisted the help of the super talented Sarah Barton from Friday Is Forever to test our Top 10 Selling Mascara and measure the results! What she trialled and recorded is one not to be missed..

As a gal who usually feels a magnetic pull towards high end make up counters, I was intrigued when asked to put ten mascaras, all at an affordable £10 or under, to the test. Knowing full well that I love a jet black colour with tonnes of volume, length and definition, these bargain offerings admittedly had a lot to live up to. But, after approaching them with an open mind, I was pleasantly surprised, and I now have Fragrance Direct to thank for my future savings! I can firmly cut the cost of my mascara habits in half after finding a couple of definite favourites less than half the price (and then some), of my obviously overpriced usuals!


Calvin Klein True Lustre Mascara

If you’re after a super natural finish, this is the one for you. It actually took loads of layering to achieve any lengthening effect as shown here, which does put me off, alongside the super cheap scent. I do however quite like the subtle brown colour at the end of it all, and the clump free formula is fitting for average day to day use.


Elizabeth Arden Extreme Density Volume Mascara

One of my favourites of the lot, and one I’d probably repurchase. Adds an impressive amount of volume in just a couple of strokes, but would get more points from me if it bulked the lashes just a little bit more than expected with the word ‘density,’ but I’d probably just pair it up with another mascara designed just for that purpose. A lovely blacker than black colour, and although care needs to be taken with the bigger brush, its worth the extra fiddle.


Elizabeth Arden Ceramide Lash Extending Mascara

First off, I love the cone shape of this brush, making it easier to reach every little lash, especially bottom ones! Another natural looking finish, but with a lot less effort to apply! I don’t have much to say about the lengthening effect as I’ve only used this perhaps 2-3 times, but it doesn’t make my lashes feel ‘crispy’ like some mascaras do, thats got to be beneficial?


Bourjois Elastic Mascara

I’ve found a mascara that I really dislike, and I’m surprised to announce that the disappointment has come from Bourjois. The brush really scratches on application, and the wet formula takes a good while longer than your average mascara to dry, giving a bit of smudge-danger! If you like a plastic brush and a precise application, you might like this, and it does indeed darken the lashes with a true black colour, but it doesn’t separate and lengthen enough for my liking, and a rubbish brush is enough to make me want to throw a mascara away.


Maybelline Define-A-Lash

Another one of my favourites. The brush is made of dreaded plastic, but as its super flexible, I have actually got on alright with it, although that does mean theres a bit of a struggle to get the applicator back into the tube every time, and its not one to rush application with either! A lovely natural finish with absolutely no flaking or transferring throughout the day at all! My lashes are separated, lengthened and, exactly as the name describes – defined.


Maybelline Volum Express Lift Up

I found this mascara more thickening than the previous lengthening Maybelline mascara but still not quite as much as I’d hope for. I love the brush design, although I’m not sure it had any impact on curling my lashes. I actually found that this black mascara had more of a matte effect than any mascara I’ve tried, and I liked that, although it does flake a little if more than 1 layer is applied and does transfer to the skin under my eyes if I apply it to my bottom lashes!


Rimmel Lash Flirt

So many plastic brushes! This one has surprisingly long bristles which can be a bit annoying, but it does have a good finish with no clumps. This one doesn’t form a curl without curlers, and needs a few layers to get something decent, but once thats done, I’m pretty happy with the density it gives at the roots of the lashes, and the overall results really!


Bourjois Une All In One Mascara

After doing a little bit of research on Une, I’m not sure how my hopes were for the range. This mascara was the first Une product I’d tried, and with their super natural, organic philosophy, I’d convinced myself that it must all be rubbish to make up for it. I’ve been pleasantly corrected by this mascara which separates nicely and doesn’t flake or transfer. I’ve also been convinced that actually, a brown mascara can work for a natural, soft look, and maybe plastic brushes aren’t all my enemies. Good job, Une!


Bourjois Une Smart Length Mascara

So this little experiment has led me to discover that I’m a true lover of cone shaped wands, and here is another one, perfect for reaching corners and bottom lashes. A true black, and whilst I don’t think this mascara is anything amazing to shout about in terms of volume and density, its another awesome daytime mascara – It doesn’t transfer, smudge or flake at all.


W7 Big Lash

Now heres a case of when a brush has just been made bigger than necessary. Saying that, the mascara is creamy, and lasts a long time without flaking or clumping. Useless with one layer only, it really does take a good few layers to build up something impressive, which can get messy due to the big brush. However, if you use a business card to shield the eyelid, and get wiggling, this bargain offering rivals other big brands in terms of drama.

The best of the lot?

Maybelline Define-A-Lash and Elizabeth Arden Extreme Density Volume mascara, easily. Two entirely different mascaras in terms of wand, colour and formula. Define-A-Lash has surprised me with its plastic brush and subtle colour, as I usually prefer a bristle brush with a midnight black shade. This is a mascara that I’ve been picking up recently for day to day use, for subtle lengthening and definite separation with a natural finish. Extreme Density is a little like the mascaras I would usually go for, and whilst it’d need to be thicker to hit top points, its impressive lengthening can’t be denied – It actually seems to go beyond the lengths of my actual lashes, and it is fitting with my favourite blacker-than-black colour!

Have you tried any of these mascaras? Which is your favourite?

Check out our Top 10 Selling Mascaras right here.

Get The Look – London Fashion Week

Get The Look – London Fashion Week

London Fashion Week is over and we’re already missing our daily dose of fresh fashion snaps and insights into what’s been happening behind the scenes (not to mention the incredible street style we’re pinning all over the web!). So what do we do now that fashion’s hottest week has left the capital? Recreate the beauty styles of course!

After happily scrolling through Pinterest, Instagram and all our favourite fashion magazines, we have compiled the huge list of beauty trends into three quick and easy looks that you can wear on a daily basis.


Into The Blue

Peacock blue eye liner and eye shadow shades were smudged along the eye lids at the Temperley London show. Using a natural and flawless make-up base, make-up artists created natural and effortless looking skin which only helped to further enhance the vibrancy of the eye make-up look (not even the brows were fussed with!).

We instantly thought of mermaids when we seen these dramatic eye colours and instantly wanted to channel Ariel a la Little Mermaid. Rimmel’s Colour Mousse Eyeshadow in the shade ‘Mermaid’ was the first product we thought of when we wanted to attempt this Spring look. The texture of this product is extremely smooth and creamy meaning it applies effortlessly, either with your fingers or a make-up brush. Try not to stray from the lid when applying this shade and avoid taking the colour above the brow bone; we want the focus to stay as close to the eye as possible.

Top Tip: Taking an angled eye liner brush, trace a small amount of the colour along the bottom lash line but only concentrating on the outer corners. This will create a cat eye shape which will help to intensify the make-up look.


Plum Pouts

Glamorous and sexy, heavy gold & burgundy eyes accompanied by a heavy plum lip were spotted at the Matthew Williamson show, as created by the very talented Lisa Eldridge. Plums and burgundies are usually shades reserved for the winter months but we like how the fash pack are switching up this trend to incorporate it with our S/S outfits.

Although we still have lots of deep lip shades knocking around from before Christmas, we love adding new brands and lipstick formulas to our make-up bag, so we’re hitting up BECCA’s Glossy Lip Tint in the shade ‘Maraschino’. BECCA has been one of our favourite new make-up brands to land on site, especially for this super pigmented lip gloss. There are a few great ways of using this product to create an intense berry look. You can start by lining and filling in your lips with a similar shade of lip pencil and using the gloss to add the final touches or you can dive straight in and apply the gloss all over for an intense and vintage inspired make-up look.

Top Tip: Dab a very small amount of the gloss onto your cheeks and spend a good amount of time blending it along the apples of your cheeks. This will pull the whole look in together.

Super Straight

Inspired by the beautiful Olivia Palermo who was a LFW Frow regular this season, we’re crushing on super straight hair that is very slightly tousled. Effortless and relaxed, we have a total hair crush on this trend that is really kicking off this S/S.

Whether you have straight, curly, frizzy, oily or dry hair, to create the polished straight look, you’re probably going to have to enlist the help of your straighteners. As much as we don’t like to admit it, any kind of heat on our hair is going to have damaging effects, whether that be breakage or dryness. That’s why we’ve called on the help of our good friend Tresemme and their Thermal Creations Style Creator Spray. We love this product because it helps you to create any kind of texturised look while protecting your locks from heats of up to 230 degrees. It also has holding qualities that will keep your hair in place throughout the day while adding a touch of healthy shine!

Top Tip: Take this styling spray with you on the go! If you hair is feeling a little lack luster throughout your busy day, spritz a small amount along the ends and create a beachy texture that’s bang on trend.

What trends are you loving from London Fashion Week? Let us know by leaving a comment below.

Meet The Perfect Signature Scent for Him

Meet The Perfect Signature Scent for Him

Men are tricky to buy for ‘ Fact. Men are even trickier to buy for when it involves a fragrance ‘ Double fact. Whether you’re on the hunt for a signature scent for yourself or if you’re a lady looking for the right fragrance for him, it’s important to consider a number of factors.

With Valentine’s Day on the horizon (yes, I dropped the V word!), you should want to smell incredible, whether it’s a hot date you have lined up or a hot ready meal for one. Having a signature scent is important because a favourite fragrance can actually tell a lot about your personality and interests, not to mention the fact that it’s always good to smell nice.

There are many reasons why you should find your signature scent ‘ most importantly, it makes it quicker to get ready in the mornings. Yes, really! If you find a fragrance that you can rely on, then it’s simple to just spritz and go ‘ no need for trying to cater your scent to an occasion or outfit. Did you also know that the right scent can attract women? Just like the smell of an amazing piece of leather or our favourite food cooking in the oven, we’re enticed by scents we like. If your first date goes well, we’ll also always remember the first fragrance we smelt on you so make it a good one!

Fragrance Families

Each fragrance belongs to a family, so it’s good to identify the type of scents that you like. Do florals take your fancy? Are ambers more your thing or do you love the strong scent of woods? These are the things you need to consider before you make a purchase.

More modern scents have evolved to include citrus-based fragrances and aquatic ingredients which usually classify them as a unisex scent. Alternatively, there are also green scents which are light, breezy and usually contain notes like cucumber or grass.

Let Your Personality Be Your Guide

What kind of guy are you? Take your interests and hobbies into consideration when it comes to selecting your signature scent. If you’re the more sporty type, it’s good to opt for fragrances that are fresh and long lasting, so that if you hit a hard session in the gym, you’re going to be remembered for your eau de toilette, not your sweaty stench!

Davidoff Cool Water

Davidoff Cool Water is a sharp and intensely fresh fragrance for men. Not only is Cool Water an iconic scent but it also contains notes of peppermint, spicy coriander and lavender which classes it as a musk and amber scent. Although it’s a classic, Davidoff Cool Water is suitable for men of all ages and is a great signature scent to start with.

212 Men

Do you consider yourself quite the ladies man? If the answer is yes, we couldn’t think of a more befitting scent than Carolina Herrera 212 Men. This is a fragrance for the confident, modern male who specializes in urban seduction. This is an energetic smell that contains a floral blend of lavender, grapefruit and bergamot which creates a very sensual scent. 212 Men is quite a romantic fragrance that will be a sure hit with the ladies.

Joop homme wild

So there’s confident and then there’s cocky with a little bit of a wild side. If you like to unleash your inner animal, Joop Homme Wild is a fragrance to consider. The ultimate bad boy scent, Homme Wild entices the wearer with a sensual sweetness which is created with notes of Pink Pepper, Blond Wood and the unusual addition of Absolute Rum. Wear this and you’ll become the man that all the other boys want to be.

Top Tip – One thing to remember when you’re looking for a new fragrance is to not smell too many at once! Spraying more than 3 fragrances in an instant can de-senitise the nose, meaning that all fragrances will eventually smell the same!