World-wide beauty survey reveals looking natural is more important to us
Health and Beauty specialists ‘Allergan’ recently commissioned a survey that asked 10,000 people throughout Europe and America about their opinions towards health and beauty products. They found that 83% of females who responded considered that looking natural is very important.
The survey also revealed that a neater and a higher maintenance approach to health and beauty is giving way to a more natural look.
Beauty consultant, Wendy Lewis, said:
“We are also seeing women and men who want to look healthy - it’s not a coincidence. People are finally realizing that natural is sustainable and perfection is not,”
The study also showed that cosmetics companies should consider abandoning the transformative products they launch in European. However, attitudes in America were very different and overall they seemed to show a great desire for these products to be readily available to the consumer.
Anthropologist at the London School of Economics, Isabella Lepri, commented on these results:
“The pursuit of the natural look is less important in America where many women still see a wrinkle-free face as the ideal, whereas their European cousins are more likely only to want to remove some wrinkles.”
Non invasive injections and less radical surgery is also becoming very popular in Europe, however, it would seem that our American cousins are more interested in the radical plastic surgery options.
