5,000 years ago in India the health and well being system called Ayurveda was developed which established a connection between the mind and body. Today, Ayurveda is still considered one of the world’s most sophisticated natural medicinal systems alongside the likes of Chinese medicine. Ayurveda’s core remedy for maintaining good health and wellbeing is achieving balance of the mind, body and spirit. The Urban Veda ranges are built to work for each dosha types.

5,000 years ago in India the health and well being system called Ayurveda was developed which established a connection between the mind and body. Today, Ayurveda is still considered one of the world’s most sophisticated natural medicinal systems alongside the likes of Chinese medicine. Ayurveda’s core remedy for maintaining good health and wellbeing is achieving balance of the mind, body and spirit.

Vata types are ruled by the Air and Ether elements. This abundance of air creates a very fast paced life and Vatas talk and think very quickly. Naturally creative, energetic and passionate, this dosha can often be described as being ‘airy fairy’ or having their ‘head in the clouds’. Vatas can always feel the cold so when they are out of balance, this gets heightened. Their skin also increases in dryness and dullness and becomes more dehydrated. Our Radiance range is specially formulated for the Vata dosha by drawing on ingredients that naturally brighten the skin. Turmeric for example, has been used in India for thousands of years to do exactly that. It features as the key ingredient, alongside Papaya which is also an excellent skin enhancer, Liquorice to restore the skins’ elasticity and Aloe Vera which thoroughly hydrates the skin.

Pitta types are usually very fair with pale skin. Ruled by the Fire and Earth elements, this dosha has a fire that burns within them and it is this fire than makes them very driven and ambitious characters. They are head strong and ‘fiery’ and will often be in CEO and entrepreneurial type roles in the workplace. Pittas also typically have sensitive skin, which can be easily aggravated when out of balance. Our Soothing range contains a variety of ingredients chosen to cool and calm any aggravation on the skin that may have occurred. Sandalwood is known for its soothing properties and gently prevents the internal fire from increasing and becoming unbalanced. Lavender and Aloe Vera are also used to provide gentle yet effective hydration.

The Kapha dosha is comprised of the Earth and Water elements. Anyone who is a Kapha will be extremely grounded, humble and level headed. They love living life to the full and are compassionate and loving. Kaphas have naturally oily skin so when out of balance, the skin can become blemished and acne prone. To control the excess sebum, our Purifying range draws on the powerful properties of Neem, an ingredient known as the ‘Village Pharmacy’ in India. It is used in many ways as it is highly antiseptic and when combined with Tea Tree and Witch Hazel, the face is cleansed from bacteria and completely mattified.