These days, there’s an app for just about everything and the ever-current beauty industry has stepped up to the mark.

We’ve been seeing beauty and makeup apps springing up for a couple of years now, and we can’t get enough of them! With developments in facial recognition technology and artificial intelligence moving forwards in leaps and bounds, if you’re new to the world of beauty apps, there’s never been a better time to get involved.

Whether you want to try on virtual makeup looks, order a new collection or appoint a professional hairstylist or beauty therapist to your door, these apps have it all. Here are a few of our favourites.

1. YouCam
YouCam is one of the most popular makeup apps available and can be downloaded on Apple and Android devices.

By using facial detection, this smart beauty app gives you a true-to-life experience in real-time or on photos. There are hundreds of gorgeous makeup and beauty products to choose from, so you can mix and match until you find a combination that suits you!

The YouCam community is thriving – members can share and discover makeup tutorials, fashion news and tips. Some of our favourite features of this app include:
• One-touch skin analysis
• Beauty live streaming
• Real-time makeovers

This app has it all and is a great place to start if you’re new to the game.

2. Mary Kay Virtual Makeover
Mary Kay’s Virtual Makeover app is perfect for makeup lovers. You can try makeup and beauty products on your own face, or choose a model to try on, and share your designs with your friends on social media.

What we really love about this one is the one-click makeover feature. These makeup looks are created using perfectly matched seasonal colours and products. Users can try on timeless or modern makeup looks and discover what suits them best, without having to splash out on all the products before-hand.

This one is available on both iTunes and for Android.

3. Slapp
Finding the right shade of foundation, especially online, can seem impossible. There are so many makeup apps that promise to match your skin tone to your perfect shade of foundation, concealer or lipstick, and often they fall short of the mark.

Well, enter Slapp! This is one of the few skin-matching apps that really work, and we can’t get enough.

Available on iTunes and for Android, this free-to-use app works by analysing a picture of you, focusing on your cheeks, chin, and forehead, before bringing you a list of all the best products to suit your shade. You can filter products depending on your needs, and the app will serve up a whole selection of colour matches from all your favourite brands! Amazing, right?

So, it seems no matter what you’re in the market for, there’s a beauty app available to help. Did you know we have an app of our own? Download the Fragrance Direct app to browse and buy all your favourite products at the touch of a button! If you’re a little more old-school, stick to the Fragrance Direct blog for all your beauty and makeup tips, like how to clean your makeup brushes and sponges, or how to gym-proof your makeup.