Instagram beauty trends seem to come and go faster than you can say ‘influencer’, so the few exceptions – the beauty trends that stick – are usually pretty special. We’ve tried everything, from 24-karat gold facemasks to charcoal everything and even bubble masks, to bring you this guide to the best of Instagram beauty.

The Best Gold Face Masks

The gold facemask movement hit our screens a while back and quickly ascended to popularity for obvious aesthetic reasons. Well, some time has passed, and we’re still seeing glints of gold not only across the gram but in the skincare routines of experts and recommendations of celebrities.

Well, it turns out gold isn’t just great to look at – the precious metal can also benefit your skin! By working to stimulate skin’s natural collagen, gold face masks and creams can help to reduce collagen loss long-term and keep your skin looking youthful.

If you’re looking for a face mask with instant, short-term benefits, one infused with gold is a great option. Gold helps to boost the circulation, leaving skin energised and radiant. Furthermore, there are anti-inflammatory properties in gold which can reduce the appearance of blemishes and even the skin tone.

The Best Charcoal Face Masks

At the other end of the aesthetic spectrum from ultra-pretty gold face masks, we have charcoal masks. Thanks to their appearance, these jet-black face masks have become wildly popular on Instagram, but there’s more to them than their colour.

Activated charcoal is just carbon soot which has been treated to change its structure. The activated charcoal in our skincare is aerated and therefore has a huge surface area which is perfect for soaking things up. Because it’s so good at absorbing other substances, activated charcoal is used in skincare to remove dirt, oil and other impurities from your skin.

If you fancy giving charcoal a try, this Charcoal Rescue Masque by Dermalogica is a great option. This fast-acting formula can help rescue dull, tired looking skin while detoxifying and removing impurities.

Charcoal bubble masks

Two Instagram-favourite beauty techniques combine in charcoal bubble masks. Bubble masks generate oxygen bubbles to lift toxins, dead skin cells and sebum and can help to deeply cleanse and brighten skin.

The Purederm Deep Purifying O2 Bubble Sheet Mask with Charcoal combines the benefits of a bubble mask with activated charcoal to purify skin and leave it looking and feeling fresh, soft and even.

If you feel like trying a gold or charcoal face mask, you’ll find that there are plenty to choose from in our face mask collection. For more skincare advice as well as makeup tips and lifestyle inspiration, head to the Fragrance Direct Beauty Blog.