This April we celebrated a huge amount of incredible launches from the brands we have at Fragrance Direct. With the sun shining and bank holiday this weekend we can all celebrate pay day properly by treating ourselves to something new for summer. Here’s a run through of every launch this April:

On the 1st of the month we kicked it off with Givenchy Gentleman Cologne. This iris-infused electrifying citrus tonic is a new twist on the original. This classic gent’s scent is now bursting with bergamot, lemon and rosemary leaving you with a smooth, masculine cologne.

The very exciting Issey Miyake Shades of Paradise then launched. Shade of Sunshine is the feminine, light blend of frangipani flower and jasmine which gives way to the coconut milk addiction. This scent is a reminder of sun kissed skin! Shade of Lagoon is the vibrant and fresh scent for men, with zests of grapefruit and lime that melt into the spicy ginger and cardamom this makes it a great pick for a hot weather wear.
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The launch of the Giorgio Armani Si Perfumed Powder became the new go to for women and is something a little different. This revolutionary, sophisticated soft perfumed powder is limited edition making it the perfect gift whether you are treating yourself or someone close to you. This is the perfect time of year for the scented powder as it tackles hot weather troubles for girls.

The Eros Flame EDP by Versace with vivacious top notes of fresh lemon tangerine and bitter orange combined with warm notes of black pepperwood, geranium and rose facets makes this a favourite. With the iconic redesigned bottle in red this launch by Versace is a strong one stepping into the market.

Salvatore Ferragamo launched the very feminine Amo Ferragamo in its bright and glitzy bottle. This is a sensual, floral scent with top notes of blackcurrant and rosemary, heart notes of jasmine sambac and rhubarb and base notes of creamy sandalwood. Leaving you with a daring, bold scent!

The new Bulgari Omnia Candy Editions brought us four gorgeous launches, pink sapphire, crystalline candy, coral candy and amethyste candy. These fruity, floral scents are perfect for any lady who takes pride in their appearance with their uniquely designed bottles and gorgeous packaging these are true presentative’ of the iconic brand.

The new launch of Paco Rabanne Invictus and Olympea was highly anticipated as the originals are classics within the fragrance world, but the Invictus Legend has an intense spicy-wood scent with a red amber and addictive note of honey making this once again a must have. The Olympea Legend is the ultimate oriental fragrance with a salty vanilla-plum heart leaving you with a smooth, desirable scent for women.

The new launch by Dolce and Gabanna Light Blue Sun for his and her adds a solar twist to its predecessors. With its cocktail of Italian bergamot and grapefruit infused with coconut water it gives off the brands signature contrast of coolness and sensuality.

Jimmy Choo Floral would make the perfect gift for any summer birthdays with it pastel colour scheme and fruity, floral juice this is a gorgeous launch. With top notes of Bergamot oil and nectarine, heart notes of sweet pea and apricot flower and base notes of ambroxan and musk this is another strong member of the Jimmy Choo family.

Boss Bottle Infinite is one that can’t be forgotten. In true Boss style this is a masculine, intense scent of aromatic, woody notes combined with a freshness of citrus notes making it the perfect candidate for every occasion.

The lovely Coach Floral Blush inspired by the iconic leather tea roses represent a carefree energy of summer. With floral notes of berry heart, peony and white woods this pink bottle with its accessories would look lovely on anyone’s dressing table.

Armani Code Absolu is a highly desired edition to the range with notes of green mandarin, rum accord and Tonka bean in a sleek bottle design. This spicy oriental scent is a combination of rich, warm notes making it a masculine but elegant launch.

The YSL Black Opium Exotic Illusion is one that is being talked about as a perfect scent for summer. With its new palm tree patterned bottle and blend of addictive ingredients such as black coffee, cedar and patchouli makes this attractive scent for summer.

Lastly, we must talk about the Mont Blanc Explorer which was inspired by adventure. With its iconic star at the centre of the black chunky bottle, this blend of vetiver, leather and sandalwood is a key player within the men’s fragrance world right now.