Pure XS for her… excess in its purest state. An erotic floral-oriental edition advertised by the brand new ambassador, American actress and model Emily Ratajkowski.
So let’s go back to the beginning! XS, Black XS…
With the XS line, Paco Rabanne take provocation to the max. In 1993, XS paved the way, without taboo, celebrating sexual desire. A woody, male scent with intense sensuality, a bottle that transformed into a cigarette lighter. With Black XS in 2005 and then Black XS for her in 2007, the spirit of excess was alive!
Last year the new men’s edition, Pure XS. Paco Rabanne announced the return to sex and erotica. Pure fantasy made real, embodied by a devastatingly handsome heir. His most obvious talent: driving women crazy! The new feminine fragrance Pure XS for her is his alter ego, a tale of fantasy and desire.
A wild, provocative floral oriental fragrance. Disarming allure, you can feel her sex appeal. Just a hint of nonchalance. Bold and beautiful. Tonnes of talent. As intoxicating as it is intriguing. Pure Xs for her captivates, accelerates and escalates the senses. The origin of obsession.
Created by Quentin Bisch, an impassioned and passionate perfumer at Givaudan. Inspired by one of his trips to Reunion Island, he came back to Paris obsessed with a heady, dazzling ylang-ylang. His goal: to bottle the essence of an orgasm, an explosion of the senses brought within reach of a distinctive Paco flair.
Ylang-ylang for the raw, the untamed, the erotic. Next up, hot vanilla and an intriguing popcorn burst. The Ylang-ylang unleashes its raw erotica into the heat of hot vanilla. Audaciously devastating, viciously liber-ating, popcorn that packs a punch. 24/7 addiction. Popped puffed corn, musk, and milkwood notes ignite the skin. Desire on fire!
The Advertising Campaign
The face and muse for the newest Paco Rabanne creation is Emily Ratajkowski.
Emily: “I was thrilled when Paco Rabanne asked me to be the face of their new fragrance. I was already a fan of their perfume, of Julien Dossena’s work, and the way the brand speaks – bold yet sexy. Since joining the family I’ve learned a lot about the history of the house. Paco Rabanne himself was ahead of his time, creating dresses that made women feel strong and liberated. A true visionary.”
After Lady Million and Pure XS, the Swedish director Johan Renck collaborated for the third time with Paco Rabanne. “The film remains ironic as it stages a fantasy quest for the object of their desires. For some, a challenge. For others, a delicious game for she who remains mistress of the game and as Emily says “just wants to go to sleep…”.
A sculptural glass bottle. Bold edges for a confident allure. Untamed curves. Desire-on-fire. Encircled in a serpentine embrace. Chiselled scales, rippling reflections. The bijou signature twist. On the glass, shades of pink from dusk to sunset. A bottle that loves excess. Pure, pro-vocative beauty. Desire incarnate.