There’s an air of excitement in the Fragrance Direct office this week because we have lots of lovely new arrivals landing on site! We have not one, not two, but five new releases, just in time for autum.

Aside from all the lovely ingredients that make the fragrance what it is, we know that it’s always nice to be able to see what the bottle looks like too.

Roses de ChloǸ



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Roses de Chloe is lovely, it’s as simple as that. Chloe have magically seemed to have bottled a garden of roses and in doing so, have created a scent that is overwhelmingly fresh, in the best sense of the word!

The Inspiration

Roses de Chloe was created to celebrate 50 years of the house of Chloe. If you didn’t know already, Chloe is a French fashion brand which was founded in 1952. The name ‘Chloe’ was chosen for its warm and feminine appeal and the founders believed it was the perfect choice for representing the mood of Paris. Chloe has dressed a range of celebrities, some of which include Kirsten Dunst, Jessica Alba and Clemence Poesy.

As you would expect, Chloe’s designs are good quality, luxury products and this is carried through to their fragrances.

The Smell

Roses de Chloe is a blend of lots of intriguing ingredients, some of which are white musk, amber, magnolia and the damask rose. But are you thinking ‘what exactly is a damask rose?’ and ‘why do we want to smell like it?’ We thought so. The Damask Rose is an intensely fragrant form of the popular flower, which usually makes its way into our favourite bouquets. We can’t help but think these sounds like the ideal ingredient for a perfume.

So swiftly moving on from your flower lesson, why do we think Roses de Chloe will capture your heart? The certainty is that Roses de Chloe is a timeless scent. It lingers on the skin and continues to develop throughout the day, providing you with new levels of delicacy at each interval.

The Bottle

The Roses de Chloe bottle is simplistic. It isn’t vying for your attention with a screaming design that will quickly go out of fashion. It radiates class and elegance. Complete with a dusty pink ribbon, the Roses de Chloe bottle mirrors the sweet yet memorable fragrance inside.



CK Downtown



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Calvin Klein is the newest scent from the CK family. They’ve made no secret of the fact that their scents are geared towards a younger audience and we have to agree that CK Downtown is not one for your grandmother (unless she’s super trendy, of course). If you’re constantly singing ‘I’m feeling 22’ then we think Downtown is right up your street.

The Inspiration

CK Downtown is the new alternative to its popular sister fragrances which have included names such as Euphoria and Eternity. As mentioned before, Downtown wants to gain its adoration from a younger generation; a generation that seeks adventure in the urban jungle, or in simpler terms, the big city. If you’re a bit of a thrill seeker and love a fast paced environment, then CK Downtown is definitely worth a try.

The Smell

It’s sweet. Very sweet. Downtown features a blend of bergamot, neroli and pear which is hard to forget. This is the perfume you want to have for those last minute nights out with friends. It’s memorable and ideal for wear at any time during the year.

Downtown is a floral-woody construction which opens with Italian lemon and bergamot. Middle notes incorporate gentle gardenia petals, pink pepper and violet leaves which are beautifully complimented with base notes of cedar, incense and velvet musk. To sum it up nicely, CK Downtown smells good!

The Bottle

Simple and sweet, quite like the fragrance, the CK Downtown bottle is effortlessly stylish. Its size is perfect for throwing into your handbag taking with you throughout your day.



Giorgio Armani Si



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The Inspiration

Giorgio Armani took inspiration from his mum when he set out to design the brand’s newest fragrance, entitled Si. The Eau de Parfum is depicted as a classic scent with strong Italian roots. It is bursting with cassis and rich vanilla; symbolic of the chypre fragrances worn by the fashion mogul’s mother. (Fact file ‘ Chypre is a family of perfumes which are characterised by accords of citrus!).

It’s comforting to know that Si is a fragrance that is inspired by memorable moments in Giorgio’s life; it’s almost like we’re looking into a little piece of Armani history. The new release is also fronted by the strikingly beautiful, Cate Blanchett, whose involvement instantly gives this alluring scent a more grown up edge.

Si is suitable for any age but we can see it becoming a firm favourite amongst the more mature generation (mum’s next birthday present, maybe?).

The Smell

Heart notes flourish with Roses de Mai and Egyptian jasmine and are rounded off with base notes of patchouli oil, amber and vanilla. Basically, a very yummy perfume cocktail that instantly gives you that feel-good charm. Si is definitely worthy of a spot amongst your perfume collection.

The Bottle

The Giorgio Armani Si bottle is simplistic, yet elegant. This is another fragrance bottle which won’t weigh down your handbag so you can take it with you wherever you may be going.



Dolce and Gabbana Pour Femme Intense



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The Inspiration

Pour Femme Intense is an updated version of the popular D&G Pour Femme fragrance which was launched in 2012. As the name suggests, their newest perfume for women has been intensified to create a sense of strength.

With an advertising campaign shot by the hugely talented Mario Testino (he’s photographed the legendary Kate Moss), Pour Femme Intense is set to be a real eye catcher.

The Smell

The fragrance opens with a deeply intriguing combination of green mandarin and neroli which lead into an opulent heart of tuberose and orange blossom. The best way to describe Pour Femme Intense is to simply say that it is very alluring! It has an addictive smell and is definitely an indulgent perfume that you need to treat yourself to and spray to the fullest!

The Bottle

Its deep burgundy colour instantly whisks us away to thoughts of the new season and we think that D&G Pour Femme Intense is the ideal autumn fragrance. It’s cool, collected and effortlessly chic.

Are you a sucker for a new fragrance? Let us know which one you’re dying to try by leaving us a comment below.