Market leader Coty signs deal to launch new GUESS? fragrances
Coty, who are currently the world’s largest fragrance company- have signed a lucrative deal with global brand GUESS? to develop a new line of fragrances.
GUESS? fragrances were previously licensed to rival Parlux, although the new deal will see Coty completely take the reins, and in addition to the new fragrances they will also supply their existing scents from January 2010- which include GUESS? Gold and GUESS? for Men.
Bernd Beetz, Coty’s CEO is delighted with the new deal and said:
“GUESS? is on the pulse of edgy style and flirtatious fashion, and GUESS’ ground breaking approach and reputation lends itself perfectly to the passionate and innovative spirit of Coty.”
“With this partnership, Coty is inheriting a notable fragrance house. Our plans for expanding the reach of the GUESS? brand will position the GUESS? fragrance for accelerated global success.”
Paul Marciano, GUESS? Vice Chairman and Chief Executive Officer added:
“Signing with Coty is a quantum leap for our brand. We are convinced that Coty will bring GUESS? to the forefront of the global fragrance market.
“This collaboration with Coty will provide the perfect platform for GUESS? to create innovative, highly desirable and luxurious fragrances that reflect our company’s image and legacy. It symbolises both a strategic and creative alliance. We are very excited about our partnership with Coty.”
The new fragrances are expected to hit the shelves during 2010.
