Klorane introduces the first plant-based anti-hair pollution shampoo and conditioner for hair and scalp.

In the city, your hair – like your skin – is not at its best. The reason? One word: Pollution. For our bodies, pollution has become one of the major stresses of modern-day life: according to the World Health Organisation, over 90% of the Earth’s population breathe polluted air. And while we’re increasingly aware of the need to protect our skin from the negative effects of ozone, heavy metals, and more – we are only now becoming aware of the effects of pollution on your hair.

Klorane is set to change all this with its new Aquatic Mint Shampoo and Conditioner. Based on a wealth of scientific research, Klorane can reveal that pollution really can have an impact on scalp health. Faced with daily aggressions from increased oxidative stress, a weakened skin barrier and growing sensitivity, your scalp gets damaged and is no longer able to grow beautiful, healthy hair.

Aquatic Mint is the perfect antidote to the stress of city life: originally from southern Europe, it is a wetland plant that especially thrives near ponds, streams and rivers. It has an extremely high concentration of antioxidants. It works both short term, by cleansing and purifying the hair and scalp, and long term, by preventing the harmful effects of pollution.

And the Aquatic Mint is not just good for your hair, it’s good for the environment too! It’s grown on Klorane’s own land in accordance with the principles of organic farming and certified by Ecocert. Aquatic Mint is also known for its exceptional properties in depolluting water and inhibiting the development of toxic algae – meaning as you rinse it off your hair, you do not deposit further pollutants into the environment.

Wash with the Aquatic Mint Detox Shampoo to gently cleanse and detoxify your scalp. Follow with the Protective Conditioner, which will form a weightless shield to prevent your hair from pollution and detangle it more easily.

Anti–pollution tips to protect your hair in the city:

• Morning: Choose protective hairstyles
Tie up your hair when you’re on the go, especially if walking to work in heavy traffic – so that the pollution doesn’t sit on your hair and scalp all day.

• Night – Brush your hair well
Just as a good cleanser removes toxins accumulated on the skin during the day, a gentle but thorough brushing will ‘air’ your hair and remove some of the pollution that has settled on it throughout the day.

Buy the Klorane Aquatic Mint Shampoo and Conditioner at Fragrance Direct today.