New Year is the right time to start a new beauty routine, to change your make-up for the new season’s fashions and to give yourself a new look.

International make-up artist, Ruby Hammer says:

“Keep the five key beauty rules. Don’t forget your SPF and keep out of the sun; drink plenty of water; invest in a good skincare routine and great products; eat well and exercise; and stop smoking. I would also recommend making the effort to give your make-up bag a makeover in the New Year. People keep products for far too long. You should change your mascara every six months.”

Presenter of Channel 4’s programme ’10 Years Younger,’ Nicky Hambleton-Jones says:

“Pinks, peaches and soft red lipsticks are all coming back for spring/summer and they’re an easy way to update your beauty look. Wearing colour on your lips also helps brighten up your complexion and gives you more of a youthful glow. Also, drink as much water as you can. At least two litres a day will ensure your skin is hydrated and plumped up from the inside out. If you’re over 35, use an exfoliating mask once a week to remove dead skin cells and plump up skin.”

This hair style derives from the ‘slick back’ style and drives home one key aspect: 2009 men’s hair cuts are now all about the classics. In some cases this type of style can be too classic for many men. It does convey a real American look and is very popular with Ralph Lauren - many of the male models are found to be wearing this style in their catalogues.

If you are looking to try this hairstyle, you need to consider how you will wear it because much depends upon whether your hair is wavy or straight.

Straight hair: if you have straight hair you will need a longer cut on top.

Wavy hair: if you have wavy hair then go for short hair on top with a few inches of length (this will depend upon how wavy your hair is).

Styling your cut

Not much styling needed here, but you will need to find the right styling product. You are best going for a wax or gel. The trick is to make sure that the side you decide to slick back will suit your face.
There may be some experimentation needed at first before you get the look you like.

Sexy Waves & A Healthy Glow
Get sexy, healthy waves in your hair using some great styling products and boost your hair’s health with good conditioner that will replenish and moisturise. Maryna Linchuk was seen sporting this new hair style at the Ralph Lauren Spring 2009 fashion show.

A radiant complexion like Maryna’s will be achieved with anti aging moisturizers and good a good facial exfoliator. Use a good light and flawless foundation to cover your complexion.

Major Eye Liner
As examples of the major use of eye liner used in fashion statements these include Narciso Rodriguez and Just Cavalli (where the makeup artist Charlotte Tilbury used a black eye pencil to rim the models eyes). With this look the rest of your makeup should be nude and simple. Use a good pencil eyeliner and basic nude lipstick.

Blushing Peach
Make-up artist Tom Pecheux stated recently “This season is more about peach. It gives you the appearance of being a bit made-up without looking too girly or bronzy.”

Peach powder does tend to contain strong pigments; therefore, Pécheux suggests that you should use a light sweep of blush just below the apples of your cheeks to stop it from looking doll-like.

Red Lips
Red lips no matter whether they have been gloss or matt, deep red or crimson, have made a huge statement at fashion shows such as Nina Ricci and Proenza Schouleri. “The colour instantly illuminates your complexion,” stated Dick Page, makeup artist. He also recommended bonze skin with red lips.”

From looking at the 2009 runways it’s clear that red lips and heavy eyebrows are fading away to be replaced by large false eyelashes, soft grey sultry eyes and clear flawless complexions.

There are no more heavy eyebrows or thick eyeliner for 2009. Eye make-up for 2009 is softer and more about definition with a touch of fantasy. Amongst those releasing the soft pastel colour collections in preparation for 2009 is Christian Dior. Violet eyeliner is also a primary colour used on spring 2009 runways, a very adaptable colour because it compliments all types of skin tones.

False eyelashes provide a more ‘doe-eyed’ look to your face. Virtually all runway shows during the spring 2009 fashion shows in New York saw models adorned with false eyelashes which were used to boost the 2009 look of fantasy.

Your eyebrows should now be more natural and have a softer look. Experts at Glamour Magazine say the best way to deal with eyebrows is to trim the unruly hairs only and to sweep the rest of your brow naturally upwards towards the temple.

Skin on the shoulders, neckline or any bare flesh should be dusted with an illuminating dusting powder. Skin on your face needs to look hydrated to carry off this look (you need a good moisturizer). Ensure you use highlighter lightly on the brow bone and above your cheekbone and use an eye cream and make-up cover stick to diminish any black eye bags. The look to aim for is one that suggests you are healthy and glowing from within.

Soft peach is a very popular blush to use this spring along with pastel plum or rose. The fashionable texture now is a lightweight sheer, which should reflect in your makeup choice. Bronzers and heavy browns are definitely out. Make-up this season is lighter and dewier in appearance.

1960s fashion inspiration is back for lips this season and brands are producing rich berry hues that give a very sheer cover of colour. If you have a particular lip colour you really like then add it to clear lip balm to give it texture and a glossy shine and your lip colour is back in fashion. Lip gloss is still up in the fashion stakes for 2009 but only to add shine - anything that sparkles or glitters is right out of style.

The fragrance and cosmetic brand who has already successfully launched 13 fragrances since 1996 including the hugely popular Green Tea and Blue Grass perfumes is about to launch its new floral scent for 2009; the new perfume is the creation of Givaudan’s Claude Dir.

Elizabeth Arden is set to launch ‘Pretty’ globally by March 2009. The scent is considered an industry break through as it showcases a new floral molecule which has been discovered by the creator of the scent and has never been available in a fragrance until now.

Director of Marketing & Sales at Arden Inc, Mathias Ogier said

“The fragrance celebrates the ritual of getting ready to go out. It represents the last touch, that final must-have accessory.”

We can look forward to a mix of orange blossom, peach nectar, pink iris, white peony, fluffy musk, amber and jacaranda wood. The new ingredient to the perfume industry is known as Petalia, it is a newly discovered molecule which has been created by Givaudan himself and makes its debut in this exciting new scent.

The Fringe
It is becoming increasingly obvious that most current men’s hair fashion trends are regularly based upon women’s looks from the previous season. Based upon this theory it’s no surprise that the fringe has become a large feature of men’s hair styles for 2009.

The Length
Men’s fringe fashion trends for this season come in a whole variety of partings and lengths so you can play around with what suits the shape of your face. Keep the back and sides at a British grade 4-5 cut. A side swept fringe is the most fashionable

How to Style the Fringe
Men’s fringe fashion needs texture this season which means it needs detail so requires layering – hair wax products would work well to add texture to your style in 2009.

A long, textured fringe hits the pinnacle of men’s hair fashion this Spring with the introduction of an incarnation of the ‘Caesar cut’ being seen at the Spring 2009 runway shows. The style is aptly named after the Roman dictator Julius Caesar who is still frequently depicted as wearing his fringe in the same way.

Now it is also more commonly associated with George Clooney who has also been spotted widely wearing this style - now increasingly becoming known as the ‘Clooney cut.’

The fragrance sector has changed from a sector that was seeing around 20 new fragrances coming to the market a year to a market that saw over 80 annual launches in 2008.

Rochelle Bloom, the President of Fragrance Foundation said:

“Before we had twenty new fragrances a year, each with significant retailer backing, and the consumer eagerly awaited the new offering. Now nobody waits anymore. In short, the aspirational value of fragrance has been lost. The ideal would be if marketers launched fewer products but became better storytellers. Current marketing campaigns do not inform the consumer of the elements of a fragrance. What consumer wouldn’t be fascinated to know that Jasmine must be picked by hand before sunrise or it will lose 20 percent of its fragrance value? And that it takes 12,000 pounds of the delicate white flowers to make 2 pounds of oil?”

Other factors that can help with encouraging consumers to buy a fragrance include telling them who the ‘nose’ is behind the fragrance. Also telling the story behind its creation may help to improve people’s passion for fragrance and may be something for fragrance brands to consider in the future.

Faith Hill will join other celebrity faces such as Sarah Jessica Parker and Jennifer Lopez who have been hugely successful with releasing a number fragrance lines for Coty.

The new product for marketing has not yet been named by Coty, however, we know it will be a fragrance and we know it is likely to hit the consumer market in 2009.

The CEO, Bernd Beetz, commented on the recent Coty signing:

“Faith Hill defines all-American beauty. Her ability to juggle a widely successful career and family, while embodying grace, glamour and style, is an inspiration to women,”

Coty’s celebrity fragrances are their strongest earner. However, there is rumors from the company’s insiders who seem to be suggesting a move away from this market, which is the very category that could spur their own company into huge growth.

Coty sales on June 30th 2008 showed a 23% improvement upon last year’s figures and most of this improvement seems to have been driven by their celebrity product endorsements.

This year’s particular highlights were the new launches of the fragrance Kate by Kate Moss and Intimately Night, David Beckham’s new aftershave.

The survey also revealed that a neater and a higher maintenance approach to health and beauty is giving way to a more natural look.

Beauty consultant, Wendy Lewis, said:

“We are also seeing women and men who want to look healthy - it’s not a coincidence. People are finally realizing that natural is sustainable and perfection is not,”

The study also showed that cosmetics companies should consider abandoning the transformative products they launch in European. However, attitudes in America were very different and overall they seemed to show a great desire for these products to be readily available to the consumer.

Anthropologist at the London School of Economics, Isabella Lepri, commented on these results:

“The pursuit of the natural look is less important in America where many women still see a wrinkle-free face as the ideal, whereas their European cousins are more likely only to want to remove some wrinkles.”

Non invasive injections and less radical surgery is also becoming very popular in Europe, however, it would seem that our American cousins are more interested in the radical plastic surgery options.