One of the latest Dolce & Gabbana launches, back in Summer 2008, was ‘The One for Men’ and is said by Gabbana to be an ‘all man’s perfume’. He said: “I wanted to create a real man’s fragrance.”

Matthew McConaughey was a carefully selected celebrity endorsement and plays the role of a ‘Latin’ inspired male icon.

This aftershave is said to be a fruity tobacco fragrance. Dolce and Gabbana describe the fragrance as “a spicy, oriental perfume, developed on the harmony of tobacco with refined boisé notes”.

This aftershave really emphasises a fruity tonality – which is less commonly seen in men’s fragrances and normally saved for women’s scents.

The type of person that may be attracted to this scent are those who see themselves as sensual, warm and self assured; a man who doesn’t want the aftershave he wears to overpower him. This is typically how Dolce & Gabbana have marketed their new fragrance creation.

Running through the notes: top notes of basil, coriander and grapefruit; heart notes of ginger, orange blossom and cardamom; and base notes of cedar wood, tobacco and ambergris.