Women have been making waves in the beauty industry for decades, with plenty of creative and forward-thinking ladies sitting behind some of our favourite brands and products. International Women’s Day has inspired us, as always, to celebrate some of these magnificent founders and their influence on the industry we love.

Check out these leading ladies and their beauty brands. Every time you purchase from one of these brands, you’re supporting women in business as well as treating yourself to something special. Win-win!

Charlotte Tilbury, founder of Charlotte Tilbury

You’ve heard of the brand, but did you know the makeup and skincare brand shares the name of its founder? Charlotte has been interested in makeup since she was a girl growing up between London and Ibiza (dream!), meeting artists and creatives through her painter father. She went on to train at the Glauca Rossi School of Makeup, working as a MUA throughout the influential 90s.

Today, Charlotte Tilbury’s makeup and skincare ranges are readily available, providing women everywhere with easy-to-choose and easy-to-wear options for daily life and special occasions.

Sam Chapman and Nicola Haste, founders of Real Techniques

Sam and Nicola Chapman launched the first Real Techniques brush collection in 2011, but their story started years earlier. The British sisters grew up surrounded by makeup, with their aunt working as a top MUA in London and their mum also interested in following the latest trends.

After several years of hustle, training and working in the industry, the pair set up their YouTube channel Pixiwoo, which took off quickly thanks to the sister’s undeniable talent and natural charisma. Real Techniques came about as the answer to a demand for high-quality, professional standard makeup tools for the masses.

Supporting Real Techniques means the very best makeup brushes, sponges, and tools for you, and a sign of support to the English sisters who’ve overcome so much to create a brand for women. We salute you, Chapmans!

Clare and Rebecca Hopkins, founders of Balance Me

Another sister act, Clare and Rebecca Hopkins are the self-made founders of Balance Me, one of our favourite natural beauty brands. Balance Me is all about finding balance in your life. That’s work, wellness, relaxation, time with family and friends; you get the idea! Clare and Rebecca are big into yoga and wellness, which led them into creating an honest, natural skincare range that makes self-care a little easier for everyone.

These inspirational women are influencing the industry with their fresh approach to skincare, and we’re here to support them every step of the way.

Discover more of our favourite beauty brands as you keep exploring the Fragrance Direct blog. From the underrated haircare brands you need to know about to finding the perfect blush formula, you can find everything you might need on our helpful blog.