The Exact Order You Should Be Applying Your Skincare

The Exact Order You Should Be Applying Your Skincare

How much attention do you pay to not only the skincare products you’re using but which order you apply them? Applying your skincare in the correct order will make a huge difference to the outcome and we’re showing you exactly how. Follow us from AM to PM on your journey to clearer, more radiant-looking skin!

Super Facialist Firming Daily Brightening Cleanser 150ml, £8.99

Step One: Cleanser

One of the best things you can do for your skin is cleansing, AM and PM. This Daily Brightening Cleanser is carefully formulated with anti-ageing goodness to ensure that your skin is left thoroughly cleansed and feeling rejuvenated. Calcium and Copper minerals will help to renew your skin whilst antioxidant Mango seed oil and nourishing Sunflower seed oil will help to deliver optimum cleansing benefits.

Dermalogica Clear Start FlashFoliant 100ml, £18.95

Step Two: Exfoliator

Exfoliating is a vital step to help buff the skin to it’s healthiest most polished self. This leave-on, flash-foaming chemical exfoliant by Dermalogica helps clear and prevent breakouts while brightening skin. Salicylic Acid, a Beta Hydroxy Acid (BHA), helps wipe out existing and future breakouts to clear skin while Tangerine Peel Extract brightens dull skin while Grape Extract –a potent source of Alpha Hydroxy Acids (AHAs) –exfoliates dead skin cells to help even skin tone.

Garnier Organic Thyme Perfecting Toner 150ml, £4.50

Step Three: Toner

Next up is removing excess oil and tackling ever-ongoing congestion to give your pores an intense cleanout. Garnier’s Organic Thyme Perfecting Toner is formulated with Organic Thyme Essential Oil, Organic Barley Water and Salicylic Acid. This daily-use toner purifies and mattifies the skin, making pores appear tightened and your skin’s texture appear refined. Once your skin is dry from cleansing and exfoliating, you can apply your toner by placing it in your palms and patting into the skin or by taking a cotton pad and sweeping over your face.

The Body Shop Himalayan Charcoal Glow Mask 75ml, £15.99

Step Four: Face Mask

To get that next step further, a face mask will help to absorb further excess oil and will help to control the shine of your skin too. Refine and revive your skin with The Boy Shop’s Himalayan Charcoal Purifying Glow Mask. Inspired by Ayurvedic traditions, this 100% vegan tingling clay mask is infused with bamboo charcoal, green tea leaves and organic tea tree oil. This invigorating charcoal face mask draws out impurities and refines the appearance of pores for healthy-looking skin with a glow that shows.

YOUTH LAB Restoring Serum 30ml, £31.95

Step Five: Serum

Serums are the one type of product you’ve heard about and may have even tried samples here and there in gift sets, but they really are packed with some of the best hydrating goodness. This Restoring Serum from YOUTH LAB is an anti-ageing serum that enhances the synthesis of the skin’s structural components. It restores its radiance and brightness, leaving the skin more elastic, smoother and firmer.

Philosophy Anti-Aging Mircale Worker+ Day Cream 60ml, £46.95

Step Six: Moisturiser

Finally, to lock in all of that skincare goodness, a luxurious moisturiser is a must-have! Did you know that in addition to environmental stressors, psychological stress can also impair skin functioning and contribute to the acceleration of skin ageing? Philosophy created this incredibly comprehensive product to help regenerate the look of skin in just 1 week, smooth out lines and wrinkles, and act like a de-stressor for your skin. Don’t forget to apply AM and PM!

Thank you for reading, we hope you’ve enjoyed this post! Come and take a look at the incredible fragrance and beauty brands we stock!

How to Apply Perfect Eyeliner

How to Apply Perfect Eyeliner

One of our favourite products for every occasion, the right eyeliner can elevate your makeup look and have you feeling fantastic. Whether you’re wearing a neutral brown pencil for a big day at work or a winged liquid liner for a night on the town, you’ll want to make sure you’re applying it correctly.

While it’s easy enough to scribble on a little eyeliner as an afterthought, we’re not about that life. When it comes to applying eyeliner, we want it perfect every time. That means choosing the right product for the look you’re after and putting it on at the best moment. There are also lots of eyeliner tips and tricks you can use to ensure your look lasts longer. Never worry about reapplying throughout the day or night when you follow our guide to applying the perfect eyeliner.

The different types of eyeliner

There are lots of types of eyeliner available, and the formula you choose will depend on the look you’re going for and how much staying power you need. These are the main types of eyeliner you can buy:

  • Liquid
  • Felt-tip
  • Gel
  • Cream
  • Kohl pencil
  • Regular pencil
  • Twist-up
  • Eyeshadow (used as eyeliner)

As well as lots of different formulas available, you’ll be able to choose eyeliner in a range of colours and finishes to suit your look. If you’re looking for a more natural finish, consider a blonde or brown liner to create definition around your eyes without drawing too much attention. Subtle blue and green liner can also work well if you have these colours in your eyes, making your natural features pop.

If you’re going for all-out glamour, you can’t beat a black winged eyeliner look. Channel Brigitte Bardot with a dark cat-eye and feel super-confident from the moment you step out! Looking to add the basics to your makeup rotation? We recommend a black or natural coloured pencil and a black liquid or gel liner to help you achieve some fashionable looks.

Gel eyeliner

This type of liner can produce unparalleled results but often requires a little skill and practice to apply correctly. If you do a lot of cat eyes, or you’re looking to get into the style, pick up a gel eyeliner and prepare for the ultimate flicks!

Gel eyeliners come packaged in a small pot, usually with an applicator brush included. You can use any brush you want to apply your gel liner; we recommend a little angled option to get the best results. This type of eyeliner is excellent for making clean, precise lines, thanks to the thicker formula and precision of using your own brush.

Just be sure to clean your brush regularly to maintain consistent results, and don’t forget to put the lid back on! Gel eyeliner dries out quickly if left out for too long.

Liquid eyeliner

Another excellent option for clean lines and precision, liquid eyeliner is ideal if you’re new to the game or want a quick, fuss-free application. We find that pens with felt-tip applicators are the easiest to use. There are lots of options available, so shop around and find a brand you love. You can get lots of great waterproof liquid liners, too!

Pencil eyeliner

For a little definition around your lash line, pencil eyeliner is a perfect choice for creating a less obvious eyeliner look. Pencil liner is the key to a smokey eye, too! Choose colourful options to add a pop, or stick to neutral browns for subtle definition.

You can really get into your waterline with a pencil eyeliner. In contrast, you wouldn’t want to go there with a liquid or gel option. You’ll need to invest in a good sharpener to keep your pencil on-point and avoid scratching your delicate eye area with a blunt tip, but these are cheap and easy to find.

Applying perfect eyeliner

Applying perfect eyeliner seems like it should be so easy. So why do we often end up with uneven sides, smudges, and flaking flicks that drive us to despair?

One of the most important things to remember when you’re aiming for perfect eyeliner is that the products you use will make a huge difference. No matter what look you’re going for, use a high-quality formula and take your time.

  1. Line the tip of your applicator up as close to your lash line as you can get it, resting gently on your lashes if you need to
  2. Start small. Pull the liner in an outwards motion, never pressing down too hard on your eyelid
  3. You can build up your liner to match on the other sides. Remember, it’s easier to add it than to take it away!
  4. Practice! Don’t try using a brand new product five minutes before a big night out. Set aside a little time to practice applying your liner with no pressure and get to grips with the movement

Now go ahead and master the art of eyeliner! For more makeup tips and tricks, keep exploring the Fragrance Direct blog.

Thank you for reading, we hope you’ve enjoyed this post! Come and take a look at the incredible fragrance and beauty brands we stock!

Why Goji Berry Is The Ultimate Underdog

Why Goji Berry Is The Ultimate Underdog


Before we jump into the ‘why’, let’s start with the ‘what’. So, you may have noticed the ingredient goji berry popping up in a lot of skincare formulas and that’s because it pretty much has superpowers. This ancient Chinese berry is rumoured to not only massively improve your skin but it can even help people live longer so it’s no wonder that people are dying to smother it all over their faces, right?

Goji berries are full of antioxidants and fight free radicals meaning that they can bless you with clearer, brighter skin. This ancient berry that was once added to tea is fast becoming one of the most revolutionary ingredients in beauty products to have ever existed. In addition to this, they have anti-inflammatory, anti-ageing and protective properties too. If you’re wondering what it feels like in cosmetic formulas, you can expect a lightweight consistency where a little goes a long way as goji berry skin care is said to brighten your complexion, strengthen your skin’s elasticity and even out your skin texture. How magical?

So, now we’re pretty much fully educated on the stuff, let’s dive into some products that you can get your hands on right here, right now that all feature this legendary ingredient that just might be the answer to all of your skincare concerns!

Cougar Acai Goji Berry Hyaluronic Acid Facial Oil Gift Set – This goji berry gift set features a day cream, facial oil and eye serum. It rejuvenates, firms and tightens the skin increasing moisture and hydration to eliminate skin imperfections. It ultimately provides the skin with 100 vitamins and minerals to help eliminate wrinkles and slow down the ageing process. Whether you’ve got a skincare fanatic friend with a birthday coming up or you just fancy trying out a full collection of products for yourself, this one is a must-have!

Alumine Goji Berry Amplifying Treatment Mist – Moving on from the skin, next is a product for your soon-to-be silky locks. This one is a nourishing leave-in conditioner that detangles and hydrates your hair while adding volume. This hydrating blend of ingredients repairs and strengthens each strand of hair to help restore its vitality leaving your hair silky and smooth.

Rituals Goji Berry Fragrance Sticks – Finally, just in case you wanted to go the extra goji berry mile, why not indulge in the scent completely? These luxury fragrance sticks are a natural and stylish way to give your home a wonderful fragrance. These can last for up to an incredible five months and the uniquely sweet and fresh goji berry scent has been said to be a positive influence on your mood too!

Which goji berry products are you tempted to try out for yourself? Don’t forget you can shop all of the products mentioned above on our site right now, just click on through. Happy browsing!

The Blow Dry Of Dreams

The Blow Dry Of Dreams


When you’re halfway through the month and have still got quite the distance to go until payday, a trip to the salon is simply just not an option. Especially for luxury treatments like blow dries. Correct me if I’m wrong, but I’m sure you’ve been there where you’ve secretly envied that girl with the perfect bouncy, loosely curled hair that’s been styled to perfection. Am I wrong? Didn’t think so. Well, today we’re delivering you the ultimate guide on how to achieve the blow dry of your dreams and we even stock all of the products. Let’s dive in!

First up, when washing your hair, you’re going to want to use a super nourishing hair mask in preparation for the heat and styling coming your way. Exposure to high heat while unprotected can leave your hair feeling parched and looking visibly stressed so this step is a must in order to get that gorgeous shiny, healthy-looking finish. When applying, pay close attention to the ends of your hair and leave it on for five to ten minutes to truly work its magic.
FD Recommends: Wella Professionals SP Regenerating Hair Mask

When you’ve stepped out of the shower, whilst your hair is still damp, spray in a bunch of heat protector. It’s just part of the process. Any heat protection spray will do just the trick but we recommend this one from Label M as it features the latest innovation in heat protection technology.
FD Recommends: Label M Heat Protection Spray

Then to really lock in that heat protection and give the product something else to sink into your hair with, hair oil is a perfect match. It will also give your hair that gorgeous glossy shine you’ve been pining over for so long. The texture of your hair will depend on how absorbent it is, the general rule is the thicker or curlier your hair the more oil you add till it feels super nourished.
FD Recommends: Natural World Brazilian Keratin Hair Treatment Oil

Now, this next step is super important to give your hair that classic blow dry ‘memory’. As you may have seen from the results of someone getting a professional blow dry at the hairdresser’s, the beautiful bouncy results normally last for a few days and even up to a week if well cared for every day and evening. To do this, you need a slightly thicker product in the form of a lotion. Therefore, once this product has been blow-dried into your hair, it will act as a mould for your hair once it’s been styled.
FD Recommends: Big Sexy Hair Total Body Blow Dry Bodifying Lotion

So you’ve got all the products in to give your hair that shiny, bouncy finesse but the trick to emphasising the style is lifted roots! To stop your hair from falling flat, creating height at the crown in vital. All you need is a little bit of specially made root lift spray followed up by a good blow dry technique which we’re just about to move on to.
FD Recommends: Goldwell Style Double Boost Root Lift Spray

When it comes to blow dry techniques you’ll be able to find a bunch of tutorials online that will show you just how exactly to do it. However, to really get the most lift and bounce to your blow dry, use a big barrelled brush and take small sections and blow dry your hair upwards from the root and out. You’ll need to repeat this all over your head and make sure you fully dry your hair as this will fully fuse the products together too.
FD Recommends: Tresemme Salon Volume Blow Dry Set

Finally, to finish off, take a small amount of a styling product to tame flyaways and add that final layer of gloss. It will also act as a barrier to help protect your hair from frizz and other environmental factors too.
FD Recommends: Fudge Blow Dry Putty