What Is Skinimalism And How Do I Achieve It?

What Is Skinimalism And How Do I Achieve It?

Set to be the next new major trend this year, Skinimalism is on our lists of one to watch in 2021. But what is Skinimalism you might ask? Skinamlism is the perfect combination of makeup and skincare that leaves your skin feeling fresh and looking gorgeously glowing throughout the day. So, if you’re not really a huge fan of the high coverage look, then this might be one for you!

This natural new trend strives to showcase every bit of beauty your complexion has to offer, including texture, pores, blemishes and discolouration. Essentially we want to move away from those unrealistic beauty standards and look forward to a new movement of minimal makeup, and with the post Covid life we’re living, there’s no time like now to get on board. 

If this sounds like something for you then read on to discover our top tips –

Strip back your skincare

After years of those long and tedious skincare routines, it’s finally time to strip back your routine and use as little products as possible. It’s so important to be kind to your skin and skincare shouldn’t be complicated. For cleansing, use the Lancôme Eau Micellaire Confort Hydrating Micelar Water morning and night, you may think you should only be cleansing for removal of makeup, but we recommend that you cleanse with or without products on your face. 

After cleansing, be sure to use a Vitamin C cream, right now we’re currently obsessing over the Ren Clean Skincare Glow Daily Vitamin C Gel Cream. Not only is this cream bursting with Vitamin C, the light gel formula activates instantly on the skin too! So give this one a go to radiate that effortless glow.

Finally finish off your new routine with an SPF. Using sun protection is essential for brightening dull skin. Sun or no sun, it’s still an important ingredient to use to protect your complexion from those harmful rays. This Elizabeth Arden Eight Hour Intensive Daily Moisturiser has an SPF of 15  which is perfect for a light and protective feel. 

Go light on your skin

It’s so important to be light on your skin with your makeup products. Ideally you should be able to see your skin texture through the makeup, so using a lower coverage product is a must for Skinamlism. 

This BareMinerals Complexion Rescue Tinted Moisturiser is easy to use and looks great on the skin too. Combining a moisturiser, foundation and SPF in one is a dreamy combination for great skin. So, give your skin a breather and try out this new addition to FD and don’t worry, you can thank us later!

If you love having a little colour on your lip then Burt’s Bees Tinted Lip Oil is perfect! With a selection of 4 different shades you can change up your look from day to night all whilst hopping on the Skinamilism trend too. This ultra-moisutrising formula glides effortlessly to soften, condition and deliver a subtle glossy finish. Infused with nourishing coconut and meadowfoam seed oils, the click and twist pen features a soft brush applicator and leaves lips feeling comfortable and kissable with a hint of non-sticky colour!

Thank you for reading, we hope you’ve enjoyed this post! Come and take a look at the incredible fragrance and beauty brands we stock!

New Years Eve Makeup Inspo To Make You Sparkle

New Years Eve Makeup Inspo To Make You Sparkle

Party season is looking a little different this year – your dazzling dress has taken a backseat and you’ve swapped out your high heels for silky-soft slippers. But with more free time than ever, there’s no better way to experiment with your makeup than now! 

We’ve gathered the most impressive looks we could find, just for you. So read on to recreate and earn all the compliments during your virtual New Years Eve party this year!

Go Bold Or Go Home

You might be under the impression that you can’t rock a bright and bold eye at the same time as a bold lip, but you’re wrong. Take it from Rihanna, nothing says NYE glam more than a sparkling OTT eye and a bright red lip. We recommend picking out colours that compliment each other and pack on the shadow using a fluffy blending brush. If you’re looking for the perfect palette then use La Roc’s Artistry Book Palette which includes every single shade you could ever need!  

Bushy Brows

Our feeds are flooded with them and they’re so on trend right now, I think it’s safe to say we’re all a fan of those big and bold bushy brows, but some of us just weren’t blessed by the brow gods and they need a little extra help. That’s why the Maybelline Tattoo Brow Pomade Pot should be first on your list for those beautifully bold brows. Use this product first to fill in the gaps where the hair isn’t so thick. After that, use the Maybelline Brow Drama Sculpting Brow Mascara, this foolproof formula coats brows in rich colour, helping you achieve a sleek and structured look.

Gloss And Repeat

The 90s are officially back and glossy lips are in full force. Say goodbye to matte lipstick and hello to lip gloss! Here at FD we’re obsessing over Sosu’s Lip Gloss that comes in seven different shades, so if you’re feeling fun, you could even switch up your colours throughout the night. If you’re looking for more of a defined lip, then line your lips with a nude liner of your choice!

Colourful Liner

Colourful and outrageous eye liners having been trending all year now, so what better way to try it out than New Years Eve! This look by dmv.makeupartistry on Instagram pairs a neon green eyeliner with a toned down, natural look to really make the eyes stand out. If you’re someone that struggles with liner then position a piece of tape by your eye as a stencil, then carefully place the product along the tape, this trick will help you nail your look every single time! Rimmels Wonderswipe Liner in the shade My Bae is perfect for this look!

Warm Golds

There really is no better time to rock all things gold than NYE. Here Gigi Hadid teams a sleek black liner with a glowing blend of warm golden tones. Pair your lids with a shimmering highlighter to really make your skin pop. Here at FD we’re obsessed with Maybelline x Gigi Hadid’s West Coast Strobing Liquid, finish your look off by adding a small amount to your cheekbones and nose.

Finally, you can shop our full range of makeup products here and thank you for reading, we hope you’ve enjoyed this post! Come and take a look at the incredible fragrance and beauty brands we stock!

5 Netflix & Beauty Combos To Indulge In This Winter

5 Netflix & Beauty Combos To Indulge In This Winter

Winter time calls for winter watching! And, what’s better than scrolling through Netflix to find your new favourite show? Pairing it with a gorgeous beauty product or two so you can get in a little bit of TLC for yourself too. From crime dramas to musical goodness, face masks to luscious lipsticks, the ultimate combo lies below. Carry on reading to find yours!

The Royal Watch

Show: The Crown

Beauty Pairing: For her: Alya Skin Pink Clay Mask & For him: L’Oreal Men Expert Pure Charcoal Face Mask

If you’re looking for a show perfect for a family watch, you won’t want to miss this one. This binge-worthy Netflix-original drama chronicles the life of Queen Elizabeth II from the 1940’s to modern times. If you’re thinking, “I’m not too interested in the Royal Family”, trust us, you will be after just a few scandalous episodes revealing the ins and outs of their extravagant lives. What to pair this one with? His and hers face masks. For her, the beautiful Alya Skin Australian Clay detoxifying and brightening face mask and for him, the ultra cool black tissue L’Oreal mask enriched with charcoal and hydrating glycerin to moisturise and mattify.

The Concert-Lover Watch

Show: excuse me, i love you

Beauty Pairing: Baylis & Harding Sweet Mandarin & Grapefruit Bath Fizzers

Calling all Ariana Grande fans, it’s her brand-new concert film that follows her on-stage and behind the scenes during the Sweetener World Tour in 2019. Released on December 21st, this stunning show is a must-watch if you enjoy a good singalong. So, pop the candles on, hop in the bath, rest your laptop somewhere in view and grab one of these gorgeous bath fizzers smelling as sweet as the music and escape into the bubbles.

The True Crime Watch

Show: Night Stalker: The Hunt For A Serial Killer

Beauty Pairing: Lancôme Genifique Youth Activating Night Cream

So, you’re a fan of a fascinating true crime drama? You don’t need to look any further for Netflix inspiration when you’ve got this series (released January 13th). This limited docu-series tells the spellbinding true story of how one of the most notorious series killers in American history was hunted down and brought to justice. If you love sinking your teeth into a gritty show like this when you’re making your way up to bed, grab your laptop, grab your evening skincare and start applying while the plot thickens.

The Gripping Watch

Show: Tiny Pretty Things

Beauty Pairing: L’Oreal Paris Color Riche Matte Lipstick

Think: Elite ballet school meets Gossip Girl with a twist of Pretty Little Liars. With a beloved element of fictional crime, this teen series follows elite ballerina, Neveah Stroyer, as she navigates the cutthroat competition at the Archer School of Ballet in Chicago. It’s been noted that it features some pretty raunchy scenes but that’s all part of the show! No matter what your plans are over the winter whether you’re able to go out for a meal or you’re just getting glam for a pick me up, a signature lipstick is always a must-have. From reds to nudes, the L’Oreal Paris Color Riche Matte Lipstick will quickly become your new staple.

The Funny Musical Watch

Show: Prom

Beauty Pairing: FD Beauty Nailed It Beauty Box

Starring legends Meryl Streep, Nicole Kidman, James Corden and more, down-on-their-luck Broadway stars shake up a small Indiana town as they rally behind a teen who wants to go to the prom with her girlfriend. It’s the perfect uplifting watch for the winter, to get all cosy and hyped up watching while it’s not looking too bright outside. Paired with a gorgeous beauty box to dig into, why not give yourself a full manicure while you watch the film unravel? Featuring incredible brands Sally Hansen and Scottish Fine Soaps, you can give your nails the TLC they deserve!

Thank you for reading, we hope you’ve enjoyed this post! Come and take a look at the incredible fragrance and beauty brands we stock! 

A Christmas Makeup Routine To Last All Day

A Christmas Makeup Routine To Last All Day

Christmas day might be the time of lounging for some, but for others, it’s a time to get their ultimate festive glam on, but with so many festivities happening throughout the day, it’s hard to get your makeup to stay! So, as a little Christmas treat from us, we’ve created the ultimate long-lasting makeup look to see you through your magical day. 

1. Rimmel Lasting Finish 25 Hour Foundation £7.69

Christmas day is jam packed with all of your favourite festivities, that’s why you need a foundation that will lock in that glowing and radiant look, all day long! We recommend Rimmel’s Lasting Finish 25 Hour Foundation. With a shade selection for all and at a bargain price too, it’s a must-have this season!

Top Tip: To achieve a flawless complexion, apply a small amount to your face with our FD blending sponge.

2. LORD & BERRY Face Bronzer £15.75

Use an illuminating bronzer to give your skin that warm, Christmas glow. Lord & Berry’s face bronzer has a silky smooth formula that glides softly onto the skin, leaving a matte finish that won’t budge from AM to PM!

Top Tip: Apply the bronzer using the Real Techniques Custom Contour Brush to sleigh the perfect snatched contoured look.

3. Lily Lolo Eye Primer £8.50

Open fires, cooking in the kitchen and a little bit of Christmas chaos, it’s safe to say that your festive eye makeup may just smudge throughout the day, but don’t fear, the Lily Lolo Eye Primer is here! This natural and creamy eye primer helps conceal and correct discolouration and dark areas around the eyes, all whilst providing the perfect, lasting base for your eyeshadow.

Top Tip: Pop a small amount onto your eyelid before applying your eyeshadow. 

4. LaRoc PRO Circus Eye Palette £25.99

Did somebody say GLITTER? What better way to jazz up your festive look than to add a bit of glitz and glam to your lids. Here at Fragrance Direct, we love a gorgeous, gold eyeshadow but if you’re feeling more of a bold and bright colour scheme this Christmas then the LaRoc PRO Circus Eye Palette is the one for you. Featuring 35 wanderlust eyeshadows, this show stopping palette has you covered!

Top Tip: The LaRoc palette isn’t just for eyes… Make use of the two highlighters to give your skin the ultimate pop too!

5. Max Factor False Lash Effect Waterproof Mascara £9.99

Who doesn’t love long, dramatic lashes? We know we do! Max Factor’s False Lash Effect Waterproof Mascara is the perfect way to achieve a dramatic effect that lasts all day long. With 50% more bristles, the formula ensures that your lashes are perfectly separated and  coated from root to tip too!

Top Tip: Be sure to apply to your top and bottom lashes for a brighter and bolder look. 

6. SOSU by SJ So Kiss Me Lipstick & Liner Set £9.50 

As much as we cherish our neutral shades of lipstick for everyday wear, there really is  nothing quite like a festive red lip to fully get yourself into the warm, wintery season. To complete your finished look, try out SOSU by SJ’s So Kiss Me Lipstick & Liner Set. Whilst we love a bold red, this delightful duo comes in eight different shades to suit everyone’s preference!

Top Tip: Make sure you don’t forget the liner, it helps to add shape and dimension.

Thank you for reading, we hope you’ve enjoyed this post! Come and take a look at the incredible fragrance and beauty brands we stock!

Festive Makeup in 2020

Festive Makeup in 2020

‘Tis the season to level up your makeup game. While our Christmas plans might look a little different this year, that doesn’t mean we can’t still go all out with our outfits and makeup. From the classic bold lip to sultry smokey eyes, there are so many looks to try out and love over the festive period.

In this blog, we’ll take you through some stunning festive makeup ideas to take inspiration from, as well as some great products to add to your collection. Read on to get into the Christmas spirit!

Smokey eyes

You can’t go wrong with the classic smokey eye. Whether you’re heading out for a few cocktails or jumping on a Zoom call with friends, this look is sure to be a winner.

With a smokey eye, the trick is to keep the rest of your makeup fairly neutral (think minimal blush and a nude lip) and let the eyeshadow do the talking. If you really want to make your eyes pop, add a silver or gold glitter shade into the mix for ultimate festive vibes.

Festive picks

The W7 Smokin Eye Colour palette is just the thing for all your Christmassy eye looks. With a selection of matte and shimmer powdered shades to choose from in smokey greys, browns and nudes, it will have you covered throughout the festive season.

How to create the perfect smokey eye

Perfecting the smokey eye look can be a bit tricky, but with a little practice, you’ll have it down in no time. You can follow these four easy steps to help you out:

  1. Before you start, be sure to apply your favourite eye primer for a smooth base. This will help your eyeshadow glide over your lids smoothly for a long-lasting finish.
  2. Use a shadow brush to gently apply a light, neutral shade all over the lids to create an even surface.
  3. Blend several darker shades into the outer corners of your eyelids, following a subtle v-shape. Keep building up the colour until you achieve your desired smokey look.
  4. Diffuse any harsh lines with a blending brush. Finish off with a touch of trusty eyeliner.

Glow up

From twinkling lights to glistening blankets of snow on the ground, Christmastime is about all things merry and bright. Add a touch of festive sparkle to your makeup look with some sleek highlighter. Depending on your preference, you can choose from liquid or powder products to illuminate your face this season. Simply blend and sweep over the skin for a lovely finish.

Festive picks

Give your cheekbones, browbones or collarbones the ultimate glow-up with the sensational Marco By Design highlighter palette. With six wonderful shades to choose from, you can mix and match your look to create a fabulous festive glow. 

Touch of glitter

Channel your inner snow fairy this Christmas with some gorgeous glittery makeup. Whether you choose to top off your look with a subtle smidge of glitzy eyeshadow or go all out with a shimmery lip, glitter is a must in your makeup bag throughout December.

Festive picks

Try out the Viva La Diva Glitter Bomb all-purpose makeup palette for all your glittery looks. You can choose from ten bright and shiny shades in a pressed gloss formula.

Red lip

Is there anything more Christmassy than a rep lipstick look? We don’t think so. Incorporating a little red into your makeup is a surefire way to get into the Christmas mood in no time. From dark crimson to daring ruby, there are lots of shades to pick from, so choose one that reflects your style and helps you feel your very best.

Festive picks

You can find a variety of wonderful red lipsticks on our website. We recommend the L’Oreal Paris Color Riche matte lipstick for the perfect all-rounder. Packed with pure pigments for standout colour, it’s an essential in your festive makeup collection this year.

Dramatic eyeliner

Stand out this Christmas with a dash of bold eyeliner. This wonderful bit of makeup has the power to take any look from zero to a hundred and make your eyes really pop. Whether you opt for a classic black liner or shake up the ordinary with a glittery formula, don’t neglect this makeup staple this season. For maximum effect, line both your eyelid and waterline with eyeliner. Be sure to add an ample amount of mascara as well.

Want to learn how to apply the perfect eyeliner? You can check out our handy tutorial blog here.

Festive picks

There are lots of different types of eyeliner on the market. If you’re partial to a liquid product, we recommend the SOSU by SJ Eye Voltage liquid pen eyeliner. With a smudge-proof, easy-to-use formula, it will help you create fabulous Christmas looks.

Thank you for reading, we hope you’ve enjoyed this post! Come and take a look at the incredible fragrance and beauty brands we stock!

What Product You Should Be Using Based On Your Star Sign

What Product You Should Be Using Based On Your Star Sign

There’s just so much to think about when buying your next new beauty product, what price should you be paying, which shade should you be buying, who knows! We think it’s best if you follow your star sign and let the universe do the talking… Read on to find out which product you should be using based on your star sign!


An Aquarius is not only a free spirit, but fabulous too! You love your independence, and you’re not afraid to experiment when it comes to your look. You should opt for the La Roc Artistry Palette, this palette is so bold and bright, it will definitely display your creative side!


You might already know this, but Pisces is a water sign, that basically means that you need to be glowing no matter what time of the day. Choose something that creates an effortless glow but also provides you with the right amount of heavenly hydration for your skin! Try the Nuxe Dry Oil, you won’t regret it.


The Aries symbol is of course the fierce and fantastic horns of a ram, so no doubt you love a strong, contoured complexion! Become bronzed to perfection with this Max Factor Contour palette and thank us later…


If you’re a Taurus, you’re likely to be a lover of luxury, don’t worry we get it, not any old product will do! We know it’s true, so try out this Dermalogica Eye Serum, it’s supercharged vitamin C formula will dramatically change your under-eye area. 


Gemini is represented by the twin symbol of Castor and Pollux, so double up on your products to see the best skincare results. This delightful duo by Philosophy has a Geminis name written all over it!


If you’re a Cancer then you’re probably a little bit more on the sensitive side… so, take care and be kind to your skin. Try using this L’Oreal Moisturiser, it’s specially formulated liquid has been produced with delicate skin in mind. 


Leo’s are super duper confident, you don’t mind standing out from the crowd, and you certainly wouldn’t say no to a statement makeup look. Leo’s should try to create a bold, bushy brow with the SOSU brow kit, this way you certainly won’t be missed!


Virgos, you’re practical and perfectionists, we know that you always want to make sure that every part of your look is 100% put together. That’s why we recommend that you use the Australian Bodycare Shampoo, it’s made with tea tree oil to ensure that your hair stays silky soft all day long!


Librans lust for grace and elegance, whether this be through your personality, or even through your makeup, it’s always a must. To really show off your preppy persona, you need to be using a bright blush that makes your skin pop! This Lily Lolo Blush is stunning and it comes in 6 different shades!


Mysterious and mystical, a Scorpio is always on the hunt for deep and darker shades of lipstick. Try this Note Matte Lip Gloss to find your inner dark side!


A wanderlust-filled sun sign who is bursting with energy and willing to try anything new! If you’re a Sagittarius who’s always curious for the next new product, weird or wonderful, then use this CBD Peppermint Spray to stay fresh and free from any stress. 


Oh so you’re a Capricorn? We know just how ambitious you are! You strive to complete any challenge you start and won’t back down no matter what. That’s why we know that you’re committed to having the perfect skin. Use this Radiance Renewal Mask by Ren to combat congestion on your face. 

Thank you for reading, we hope you’ve enjoyed this post! Come and take a look at the incredible fragrance and beauty brands we stock!