Klorane – Hair In The City

Klorane – Hair In The City


Klorane introduces the first plant-based anti-hair pollution shampoo and conditioner for hair and scalp.

In the city, your hair – like your skin – is not at its best. The reason? One word: Pollution. For our bodies, pollution has become one of the major stresses of modern-day life: according to the World Health Organisation, over 90% of the Earth’s population breathe polluted air. And while we’re increasingly aware of the need to protect our skin from the negative effects of ozone, heavy metals, and more – we are only now becoming aware of the effects of pollution on your hair.

Klorane is set to change all this with its new Aquatic Mint Shampoo and Conditioner. Based on a wealth of scientific research, Klorane can reveal that pollution really can have an impact on scalp health. Faced with daily aggressions from increased oxidative stress, a weakened skin barrier and growing sensitivity, your scalp gets damaged and is no longer able to grow beautiful, healthy hair.

Aquatic Mint is the perfect antidote to the stress of city life: originally from southern Europe, it is a wetland plant that especially thrives near ponds, streams and rivers. It has an extremely high concentration of antioxidants. It works both short term, by cleansing and purifying the hair and scalp, and long term, by preventing the harmful effects of pollution.

And the Aquatic Mint is not just good for your hair, it’s good for the environment too! It’s grown on Klorane’s own land in accordance with the principles of organic farming and certified by Ecocert. Aquatic Mint is also known for its exceptional properties in depolluting water and inhibiting the development of toxic algae – meaning as you rinse it off your hair, you do not deposit further pollutants into the environment.

Wash with the Aquatic Mint Detox Shampoo to gently cleanse and detoxify your scalp. Follow with the Protective Conditioner, which will form a weightless shield to prevent your hair from pollution and detangle it more easily.

Anti–pollution tips to protect your hair in the city:

• Morning: Choose protective hairstyles
Tie up your hair when you’re on the go, especially if walking to work in heavy traffic – so that the pollution doesn’t sit on your hair and scalp all day.

• Night – Brush your hair well
Just as a good cleanser removes toxins accumulated on the skin during the day, a gentle but thorough brushing will ‘air’ your hair and remove some of the pollution that has settled on it throughout the day.

Buy the Klorane Aquatic Mint Shampoo and Conditioner at Fragrance Direct today.

The Secret To The Best Beachy Waves

The Secret To The Best Beachy Waves


Through the summer months many of us prefer a more natural, sun kissed look so opt for minimal make-up and effortlessly un-styled hair.

For some this make’s life easier but for a lot of us wearing a bare face and leaving our hair to dry naturally doesn’t always look the way we imagined. So, for those of you who rock natural beachy waves through summer we envy you, but today we are here to help anyone who needs a little more help creating those timeless summer beachy locks.

Achieving a beach wave is heavily reliant on preparation, making sure you don’t over condition your hair when washing it is key. Your hair will hold if it is lighter and not too clean.

Towel drying your hair will leave your hair damp then coat your hair in sea salt spray or mousse whichever you prefer. Don’t go too close to your roots especially if using mouse as you don’t want any signs of grease.

You can let your hair dry naturally but when tested if your hair is naturally straight or frizzy this won’t give you the result you are after. So, we would recommend letting your hair dry in braids, depending on the volume you are trying to achieve braid your hair into a couple of pieces or numerous pieces and let it dry. Beach waves often look better when they start further down your hair so don’t be too concerned about braiding your hair from your scalp.

Or alternatively once your hair has dried with it having a dryer texture from the sea salt spray use a wand loosely and tousle the hair out with your fingers this will give you an effortlessly wavy look.

All the Products you will need to create this look you can find at Fragrance Direct, any bobbles or hair pins are all great value for money. Here are some of our recommendations;

Osmo Matt Sea Salt Spray – This mattifying textured spray comes in a 250 ml bottle and will give you the volume as well as giving you a gritty, rougher texture perfect for a long-lasting beach style finish.

The Sexy Hair Healthy Soy Renewal Beach Spray – This will also work to adding texture and nourishment to all hair types as it is enriched with argan oil this creates undone texture that looks like you’ve spent the day at the sea.

Giovanni Natural Mousse Styling Foam – This mousse a medium to firm hold and is designed to give hair maximum body, texture and thickness while not giving you any frizz.

How To Make Hair Grow Faster

How To Make Hair Grow Faster


From Rapunzel to Sofia Vergara – long hair has always been in style. But if you once decided to take the plunge and get a pixie cut, or you’ve been rocking the mid-length look for what feels like a lifetime, you might feel like long, luscious hair is a distant dream.

Well, if we want to get into the science side of it. Your hair grows by about a half-inch per month on average. This adds up to six inches of growth per year, but can vary according to age, hair type and your overall health. Six inches is actually a lot more than you might think – so long hair is not out of your grasp!

However, if you can’t wait that long for your princess hair, there are certain products, vitamins and tablets you can use to stimulate hair growth and help you get longer hair even faster.

1. Hair Growth Hair Care Products

Unfortunately, there’s no magic product that will help your hair grow inches overnight. You should keep your hair in tip-top condition to help it grow faster, which means keeping it moisturised, getting it trimmed regularly and cutting down on heat styling as much as possible.

The type of shampoo and conditioner you choose can influence the health of your hair, and therefore the speed of its growth. We’ve picked out some of the best products you can use in your day-to-day styling to help your hair grow as fast as possible. It’s perfect for both those looking to grow their hair long or those who have thin hair and want to get it looking more voluminous.

Watermans Grow Me Shampoo
This shampoo has been specifically created for those who want thick and strong hair, and can help you grow your hair faster than ever before! It revitalises hair growth by strengthening hair follicles and improves scalp circulation, increases hair density and repairs scalp damage.

Watermans Condition Me Conditioner
This conditioner softens and moisturises hair, whilst helping to protect, repair and revitalise. It’s the perfect accompaniment to the Watermans Shampoo and is one of our best-selling products!

Natural World Brazilian Keratin Shampoo
This shampoo is infused with intelligent bio-mimetic keratin, which mimics the proteins found in your hairs natural composition and provides targeted repair for your hair’s most damaged areas. This helps to stimulate growth and leaves you with dazzling softness and shine.

Tigi Bed Head Urban Antidotes Resurrection Twin
Both products in this twin set are designed to help all hair types become the best they can be. When used together, expect soft, shiny, bouncy hair and increased speed of growth!

2. Hair Growth Oil and Masks
Once you have your day-to-day styling down, to keep your hair in tip-top condition you also need to treat it to a hair growth oil or mask treatment at least once and week.

This will prevent the hair from breaking and protect it against any kind of environmental factors that might slow down growth.

Foltene Treatment for Hair and Scalp
Foltene Treatment for Hair and Scalp has been created with a special combination of stimulating nutrients, vitamins and natural extracts to help provide you with the best treatment for strong and healthy hair. The formula gentle and natural, and helps to promote hair growth and prevent hair from early ageing.

Label M Therapy Age Defying Recovery Mask
This mask will leave your hair looking strong, radiant and youthful. It restores, replenishes and rejuvenates your hair and helps hair growth if used regularly – just let the Rejuven-8 complex work it’s magic!

Natural World Macadamia Oil Nourishing Treatment Oil
Hair oil is the best treatment for you if you have dry, brittle hair that you want to grow as quickly as possible. Enriched with macadamia oil, this treatment is easily absorbed and will help to prevent breakage while nourishing the hair.

3. Hair Growth Vitamins & Supplements
It’s not just what you put on your hair that helps your hair grow faster, there are several vitamins and supplements that can help with hair growth.

Vitamin A, B- Vitamins, Iron, Zinc and Protein are all important factors in hair growth. You can get these from your diet, but sometimes you might need a little helping hand from multivitamins and supplements.

Nature’s Answer Vitamin B-12 Liquid Supplement
This B-12 supplement has a range of health benefits as it enhances delivery of nutrients to the body. This can help with long term hair growth.

JR Beauty Protein Styling Gel
This styling gel is infused with protein, so it not only keeps your hair in perfect shape, it also gives it some additional protein that can help with growth. This gel works best on very curly hair, and keeps it looking and feeling healthy.

Neocell Super Collagen +C
The collagen we produce naturally has a huge effect on the condition of our skin, nails, and hair. As we age, the amount of collagen we produce decreases. These tablets help with the intake of collagen and can therefore lead to stronger and longer hair.

4. Foods that Help Hair Growth
You might be use all the right products and looking after your hair perfectly, but your hair may still struggle to grow if your diet is not right. There are certain foods which contain the right nutrients, proteins and beneficial compounds for fast-growing hair:

• Eggs – packed with protein and biotin
• Fatty Fish – excellent sources of omega-3 fatty acids
• Avocados – vitamin E
• Nuts – vitamin E
• Berries – beneficial compounds and vitamins

If you look after your hair, get your split ends trimmed regularly, eat a healthy and balanced diet and use the right kind of hair products, you should have hair that’s past your shoulders in no time! In the meantime, check out some cute and stylish heat-free hairstyles to help stay away from those straighteners, or find out what oils will work best for your hair if it needs a little extra TLC.

Get To Know The Brand: Fudge!

Get To Know The Brand: Fudge!


Energetic, individual and effortless, Fudge Professional is creative to the core, ideal for creating looks that break away from the norm. Loved by professionals and hair addicts alike, the cult formulas take their cues from years of experience in the industry. With ranges available that have been specifically designed for all hair types, Fudge has everything you need from every day hair care to treatments and styling products, whatever the colour or style of your hair.

Care to be different

Fudge’s Care range has been designed with your hair’s every day individual needs in mind. With 5 different Shampoo and Conditioner duos available, created to suit different hair types, the choice is yours. So, whether you’re looking to repair damaged hair, strengthen brittle hair, add volume, illuminate your colour or balance out unwanted tones in your hair, you’ll be left with a salon-worthy finish after every wash.

All the Care products contain Opti-PLEX™ technology, an innovative bond-building complex which repairs the hair’s natural protective shield from within, regenerating and smoothing our each and every strand of hair. Not only that, but the 24 hour FragranceFuse™ means each individual strand of hair will be enveloped in a fragrance infusion that will last at least 24 hours, so your hair will smell amazing for even longer.

One of Fudge’s bestselling Care products is Clean Blonde Shampoo, which restores vibrancy by targeting those unwanted brassy tones, whilst cleansing and refreshing the hair from root to tip. Another bestseller is Fudge’s Luminizer Conditioner, a deeply replenishing formula developed for dry, unruly locks in need of moisture which works to combat frizz and flyaways whilst reviving radiance for a super glossy finish.

Hair Styling

Create, Don’t Imitate! Styling is where Fudge Professional’s heritage lies. A diverse range of cult classics that have been crafted for all hair types enabling you to mould, shape, hold and define.

One of Fudge’s bestselling styling products, Matte Hed, is a premium styling clay designed to give texture and definition to all hair types. It adds volume whilst smoothing cuticles and delivering control to the hair, and with a hold factor of 13, this strong hold texturizing paste is great for long lasting matte styles. If textured, beachy hair is what you’re looking to achieve, Fudge’s Sea Salt Spray contains hard setting polymers which give a crisp finish, providing a raw texture look. The spray also contains Pro Vitamin B, which strengthens and conditions the hair whilst leaving a delicious Coconut and Mango fragrance!

Experience for yourself the cult formulas loved by professionals and hair addicts alike – shop the Fudge range at Fragrance Direct today.

Urban Veda – Ayurveda, Skincare and the Soul

Urban Veda – Ayurveda, Skincare and the Soul


5,000 years ago in India the health and well being system called Ayurveda was developed which established a connection between the mind and body. Today, Ayurveda is still considered one of the world’s most sophisticated natural medicinal systems alongside the likes of Chinese medicine. Ayurveda’s core remedy for maintaining good health and wellbeing is achieving balance of the mind, body and spirit. The Urban Veda ranges are built to work for each dosha types.

5,000 years ago in India the health and well being system called Ayurveda was developed which established a connection between the mind and body. Today, Ayurveda is still considered one of the world’s most sophisticated natural medicinal systems alongside the likes of Chinese medicine. Ayurveda’s core remedy for maintaining good health and wellbeing is achieving balance of the mind, body and spirit.

Vata types are ruled by the Air and Ether elements. This abundance of air creates a very fast paced life and Vatas talk and think very quickly. Naturally creative, energetic and passionate, this dosha can often be described as being ‘airy fairy’ or having their ‘head in the clouds’. Vatas can always feel the cold so when they are out of balance, this gets heightened. Their skin also increases in dryness and dullness and becomes more dehydrated. Our Radiance range is specially formulated for the Vata dosha by drawing on ingredients that naturally brighten the skin. Turmeric for example, has been used in India for thousands of years to do exactly that. It features as the key ingredient, alongside Papaya which is also an excellent skin enhancer, Liquorice to restore the skins’ elasticity and Aloe Vera which thoroughly hydrates the skin.

Pitta types are usually very fair with pale skin. Ruled by the Fire and Earth elements, this dosha has a fire that burns within them and it is this fire than makes them very driven and ambitious characters. They are head strong and ‘fiery’ and will often be in CEO and entrepreneurial type roles in the workplace. Pittas also typically have sensitive skin, which can be easily aggravated when out of balance. Our Soothing range contains a variety of ingredients chosen to cool and calm any aggravation on the skin that may have occurred. Sandalwood is known for its soothing properties and gently prevents the internal fire from increasing and becoming unbalanced. Lavender and Aloe Vera are also used to provide gentle yet effective hydration.

The Kapha dosha is comprised of the Earth and Water elements. Anyone who is a Kapha will be extremely grounded, humble and level headed. They love living life to the full and are compassionate and loving. Kaphas have naturally oily skin so when out of balance, the skin can become blemished and acne prone. To control the excess sebum, our Purifying range draws on the powerful properties of Neem, an ingredient known as the ‘Village Pharmacy’ in India. It is used in many ways as it is highly antiseptic and when combined with Tea Tree and Witch Hazel, the face is cleansed from bacteria and completely mattified.

Hair Care During Pregnancy

Hair Care During Pregnancy


The body goes through many changes during pregnancy, and we all know that it’s safe to take a little extra care when it comes to the food we eat, what we drink and the supplements we take.

Expectant mothers also need to be more careful when it comes to chemicals and harmful substances they come into contact with, so many women worry about colouring their hair during pregnancy due to the substances which are found in hair dyes.

However, according to the NHS, research has shown that it’s totally safe to colour your hair while pregnant.

Very high doses of the chemicals found in hair dye can cause harm – but these doses more than exceed the amount you’re exposed to when dying your hair. However, for those who want to err on the side of caution, there are some steps you can take to make sure you’re being as safe as possible when changing your look.

Dying your Hair When Pregnant

Even though the risks are low, we recommend that anyone choosing to dye their hair while pregnant should wait until they are past the 12-week mark, when the risk of chemical substances harming the baby is much lower.

If you decide to use a home hair dye kit, there are ways you can reduce potential risks.
● Always wear gloves to minimise the risk of dye getting on your skin
● Wash all dye out after the minimum recommended time
● Apply the dye in a well-ventilated room
● Wash your scalp once the dye has been washed out
● Always do a strand test 24-hours before you plan to apply the dye
● Choose “pregnancy safe” hair dye kit, such as Revlon Professional Nutri Color Creme
● Consider using a root touch up such as Derma V10 Root Concealer Spray or Color WOW Root Cover Up if you’re only worried about your roots showing

If you choose to get your hair dyed professionally at the salon, always make sure you:
● Choose a hairdresser with reviews from other pregnant women – your hair will change during pregnancy, and it’s important to have a hairdresser who will take this into consideration
● Advise your hairdresser that you’re pregnant before your appointment so they can let you know your options
● Ensure sure the salon you go to has good hygiene reviews and is well ventilated
● Get a patch test 24-hours before
● Consider getting highlights, ombre or balayage instead of dying all your hair – this way, the dye will only be painted onto your hair instead of applied to your scalp

Is it safe to dye your hair while breastfeeding?

Again, the NHS advises that it is safe to dye your hair while breastfeeding, as very few chemicals used in hair dye enter your bloodstream, so they won’t be passed on to your baby. However, if you still feel concerned, you can instead opt for highlights or lowlights to change your look, instead of going for a full head of hair dye, as no colour will actually come into contact with your skin.

Hair Changes and Hair Care During Pregnancy

During pregnancy, the texture of your hair can change completely. It can go from curly and bouncy to lifeless and limp, or from poker straight to a frizz of curls. Although this doesn’t happen to every woman, it’s worth taking note of the changes in your hair so you can adapt your haircare routine.

If you notice your hair getting frizzy, make sure you use an intensive hair mask like Osmo Colour Save Radiance Mask. If you notice your hair becoming limp, try Tigi Bed Head Fully Loaded Massive Volume Duo to get back your full, luscious locks.

Often, your hair can become much thicker in your second trimester but then can fall out in clumps after your little one is born. If this happens to you, don’t panic! This is an entirely normal consequence of hormonal changes. Your hair will return back to normal soon, and in the meantime you can invest in hair repair products to speed up the process.

If you look after your hair during pregnancy, you’ll have nothing to worry about, and with a bit of TLC, it will revert back to its normal condition after about six to eight months.

For more info on hair care, check out the best oils you can use to help get your hair back to tip-top condition or take a look at the best heat-free hairstyles you can use to create a fuss-free, stylish look quickly.