5 Game-Changing Conditioners For Dry Hair

5 Game-Changing Conditioners For Dry Hair

If you’re tired of using the same products over and over again, bored of the same scents or feel like your hair just isn’t truly benefiting from your trusty old conditioner anymore, it’s time to get a new one. It’s out with the old and in with the new. We’ve rounded up 5 game-changing conditioners for dry hair so you can inject a new lease of life into your haircare routine in no time!

Alteya Organics Quince Citrus Revitalising Conditioner, £10.95

This invigorating light conditioning treatment helps hydrate, smooth and detangle, making hair more manageable over time. It is formulated with cupacu butter to help protect hair from pollution and other environmental stressors. The quince citrus conditioning complex energises hair, providing essential nourishment and shine, without weighing it down.

Australian Bodycare Hair Care Conditioner, £8.95

Australian Bodycare’s conditioner combines the deep-cleansing properties of pure tea tree oil with panthenol, shea butter extract, and Tasmanian pepper. Tea tree oil is known for its cleansing, soothing, and antibacterial properties; it removes unwanted bacteria from the skin, which can otherwise lead to skin problems and irritation. This is why it’s been used down the years in topical medicines for damaged, broken, or infected skin, and also why it has been increasingly added to skin care products and cosmetics in recent years!

L’Oreal Paris Elvive Rapid Reviver Long Hair Conditioner, £4.50

Introducing the Rapid Reviver Power Conditioner from Elvive Dream Lengths. Need more than a regular conditioner? Discover the power of this intense conditioning formula, infused with an Amino Acid and Castor Oil. The formula leaves hair feeling intensely nourished and reinforced. Contains twice more conditioning ingredients versus a classic conditioner and it helps to reduce breakage from brushing.

Shea Moisture Manuka Honey & Mafura Oil Conditioner, £8.99

Shea Moisture Manuka Honey & Mafura Oil Intensive Hydration Conditioner instantly softens and detangles while infusing hair with intense moisture and shine-enhancing nutrients. Certified organic Shea Butter, Honey, Mafura and Baobab are blended into a rich formulation of restorative oils to nourish and condition dry, brittle hair, helping to restore manageability. Antioxidant-rich African Rock Fig helps boost hydration while protecting hair from environmental influences. Leaves hair soft, shiny and easy to style!

Tigi Catwalk Your Highness Elevating Conditioner, £14.50

Tigi Catwalk Your Highness Elevating Conditioner creates fullness and shine, leaving your hair soft and full of body. A deep moisturising conditioner that will coat each and every strand of your hair with weightless nourishment topped with the aroma of Lavender, Violet, Wisteria and Jasmine!

Thank you for reading, we hope you’ve enjoyed this post! Come and take a look at the incredible fragrance and beauty brands we stock!

Summer Hair Goals 2020: Styles, Cut & Colour

Summer Hair Goals 2020: Styles, Cut & Colour

Sunshine, warm weather, cocktails, cute shorts and dresses are just a few of our favourite things the summer brings with it each year but what’s even more fun in the beauty department is hair. Whether you’re the type to need it fully up and away from your face while you soak up some rays or you enjoy experimenting with different styles and accessories, this summer hairstyle inspiration may be just what you ordered!

Before we jump into all of this inspirational summer hairstyle goodness, the key to good hair is putting aside the time to care for it. From hair wash co-ords to luscious styling treatments we have so many incredible brands to shop from at Fragrance Direct. Don’t forget to check them out after you’ve picked your dream hairstyle!

1. Trendy Space Buns

Super trendy and original, this hairstyle is great for curly, more textured hair. Featuring cute plaits at the front finished with hair jewels as the roots and mid-lengths to frame the face with two space buns giving us major Princess Leia vibes, we’re loving this style.

2. Summer Dreads

If you’re sporting dreads this summer, hair jewellery is definitely the way to go. The little pieces of silver or gold-plated clips and accessories catch the sun perfectly and will give your hair that look as if it’s sparkling and wet. This is an uber-trendy hairstyle that would also make some great pictures for the gram.

3. Contrast Lob

Is your hair just so naturally straight that it struggles to hold a curl? A diagonal-parted lob (long bob) could be just the thing. When it comes to blonde hair today, a huge trend is having naturally blended roots drawn out to make an edgy contrast. This is also a great style that takes minimal effort.

4. Long Dutch Braids

Been dedicated to growing lovely long locks and going for the chop just isn’t an option? This simple yet stunning summer hairstyle is perfect. Middle parting, strands to frame the face and two Dutch braids finished with hair ties at the bottom of the head before wrapping more hair to cover… this one looks great!

5. The Plaited Low Bun

Now, this one is slightly more complicated but let’s roll with it. All you need to do to recreate this gorgeous summery bohemian style is plait a few pieces of hair towards the front of your face before bringing them to the back to tie in a low bun. The looser the better for an effortless look.

6. Ultimate Curly Updo

The prettiest of summer updos! A messy bun is iconic but with just that little bit of extra effort to create some curls (if you weren’t blessed with them naturally), you can take your bun to a whole other level. Framing the face is key to achieve that effortless, “I’ve just rolled out of bed” look and styled with some statement earrings and necklace, this summer hairstyle is amazing.

7. Rocker Chic Short Cut

Feeling brave enough to go for the ultimate chop, this hairstyle is amazing. It’s giving us major rock goddess vibes, and with winged eyeliner and a bold lip, you’ll have a new signature style in no time. If you’re trying not to use so much heat on your hair this summer, try letting your hair dry naturally to find your own unique wave.

8. The New Down

Up and over, it’s as simple as that. If you’re lucky enough to have super long curly hair, whether it’s natural or you have the help of extensions, a gorgeous way to wear this hair is to go for an extreme side parting and bring your hair to sit over one shoulder. To add extra texture, you could add styling products like salt sprays or curl lotions, and you’ll be looking like a model in no time!

9. Space Buns Meets Full Fringe

Space buns and a fringe, now that’s a pretty summer hairstyle. No matter your hair type, this style looks great on curly textured hair and it would look just as cute on a subtle wavy or straight type of hair too. The full fringe really does give it that extra oomph and statement jewellery is always guaranteed to take your look further too.

10. Hair Bubble Ponytail

There’s just something about this summer hairstyle that looks so funky yet it’s really not a hard one to recreate. All you’ll need is 5-8 bobbles depending on how long your hair is. Start by tying your hair back into a ponytail, level with your ears then start adding more bobbles as you make your way down. To get that puffy, bubble-like look, lightly pull out the outer sections of each in each part and there you have it!

Images: Pinterest

Thank you for reading, we hope you’ve enjoyed this post! Come and take a look at the incredible fragrance and beauty brands we stock!

5 Tips To Grow Your Hair Faster That Actually Work

5 Tips To Grow Your Hair Faster That Actually Work

Shorter or longer? That’s the ultimate question. We all get to that point at different times in the year where we’re debating whether we should brave it and go for the chop or if we should finally act on trying to achieve those long luscious locks we’ve been lusting for but are just not quite sure it’ll ever grow past that certain length. Today’s focus is on the latter, however, if you follow all of these tips, this will lead to much healthier hair in the long run so it’s a win-win!

There is just something about long hair isn’t there? A lot of us think we should make the most of it whilst we’re young before going for that slightly more mature lob but longer strands don’t grow quickly without a rather decent helping hand and miracle-working products. To confirm, Mission: Curtain-Length Locks? Let’s go.

Scalp Care, Yes, Really

When focusing on growing out your hair, don’t forget about your scalp. A good scalp treatment helps to make your hair thicker, healthier and stronger starting from the roots. These also tend to increase blood flow and metabolism in the scalp at the roots of your hair too resulting in… hair growth, of course!

FD Recommends:

Australian BodyCare Scalp Serum 500ml, £30.50

Featuring Australian Tea Tree Oil, this scalp treatment moisturises, soothes and calms irritated scalps. Massage in, leave for 30 minutes or even overnight then wash it out with a gentle shampoo. This incredible product is definitely one to try, it’s all 100% vegan too!

Tone Down The Heat

Curling irons or straighteners, which is your culprit? The likelihood is, is that you tend to have them on the full heat too to get the maximum effect. I’m sure you’re won’t be surprised when we tell you that using heat definitely isn’t helping to grow your hair faster despite all the tugging. Try using lower heat and working through your hair a bit slower, if you definitely can’t live without your trusty hair tool.

A Spoonful Of Sugar Vitamins

What’s so great about supplements, is that they focus specifically on people that may have underlying causes such as a vitamin or immune deficiencies that in turn slow your hair growth. Taking vitamins doesn’t always work for everyone but it’s definitely something you can try on your journey towards longer and stronger hair.

FD Recommends:

The Organic Pharmacy Phytonutrient 60 Capsules, £24.95

Based entirely on organic green superfoods, nutrients and antioxidants, this formula also includes Digestive Enzymes, Immune enhancing Mushrooms, Acidophilus, Linseed and MSM making this a perfect daily vitamin supplement for strong hair, skin and nails. Unlike most synthetic supplements, your body will recognise these nutrients and readily absorb them.

She Offers Me Protection…

One of the best ways to protect your hair from damage and breakage is to sleep on a silky pillowcase. If you’re not feeling boujie enough to slash out of one of these, a headscarf is always a great way to go too. In addition to this, another way is to use protective hair treatments.

FD Recommends:

Goldwell Dual Senses Rich Repair 6 Effects Serum, £16.99

This multi-purpose hair treatment greatly improves the appearance of dry, stressed and damaged hair types. It’s enriched with Pashmina Silk Proteins which provide instant shine and softness in damaged hair whilst restoring a silky suppleness for a healthier appearance. It also improves elasticity and controls frizz whilst repairing damaged ends and preventing future hair breakage.

Don’t Forget The Sun

So, you’re heading out and you’ve applied SPF from head to toe, but as far as your head goes, you’ve not yet reached the top of it. So many of us forget to apply SPF to our scalp but it’s so important. Sun damage to this area can really affect your roots and slow down growth.

FD Recommends:

Malibu Sun Dry Oil Spray SPF20, £3.99

This product is great for offering scalp protection. This non-greasy and waterproof formula provide an easy spray application. You can spray it directly onto your hair to protect your scalp!

Thank you for reading, we hope you’ve enjoyed this post! Come and take a look at the incredible fragrance and beauty brands we stock!

Our Beauty Blog Editor Tries The LOC Method

Our Beauty Blog Editor Tries The LOC Method

Liquid + oil + cream = what? We have established a verdict. Our Beauty Blog Editor tried the LOC haircare method on her own curly locks and today she’ll be revealing all on if it actually works and the kind of products she used to follow this regime that is recommended for curly, textured hair.

Before, we get into the good stuff, let’s find out exactly why curly and more textured hair types are in need of so much more nourishment. Why do these hair types qualify for a triple combination out-of-the-shower haircare regime?

1. Just how many hair types are there?

If you didn’t already know, there are actually 10 hair types in total. These range from straight and wavy, to curly and kinky/coily. Lots of the latter hair types often show signs of having stunning Caribbean, African or even South American heritage. Despite, how beautiful they are, they can be quite the hassle to fully care for – I’m speaking from experience of course.

2. How does my hair shaft and oil production relate?

The reason these thicker hair types need so much more product to hydrate is because the natural oils that our scalp produce struggle to travel down a curved, curly hair shaft. If your hair type is similar to that of 1 and 2 (previous image) you’re likely to find that your hair gets greasier much quicker with oil travelling straight down whereas us curly girls are out here trying to lap up every inch of moisture we can get.

3. Introducing: The LOC Method

Liquid, Oil, Cream. The idea behind this method is that you’re meant to apply the products in this exact order. A liquid-based product, an oil and then a conditioning cream after your typical hair wash cycle once you’ve towel or part dried your hair. As you can see, my hair type is around the 3C scale as its made up of quite the curl so I was more than happy to give this method a go…

The Verdict

For the liquid: I chose to simply add water. When my hair is wet, it’s much easier for me to detangle any knots and I like the slip that this adds to the products I use.

For the oil: I used my classic tub of coconut and castor oil that my nan (Jamaican) hooked me on a few years ago. The consistency of this is super viscous and it’s like a more transparent, gloopier version of Vaseline and I’m sure other curly girls will be drooling at their screens just at the thought of it. I find that these oils help to weigh down my curls enough to prevent shrinkage whilst locking in every inch of moisture.

For the cream: I used a leave-in conditioner that has the same consistency of a regular conditioner however I focused this purely on the mid-lengths and tips rather than applying all over like I did with the oil.

Overall, I would say that my hair definitely retained a lot of moisture this way and as weird as it felt applying a super thick oil to rather wet strands, I could tell that all of the ingredients were locked in and ready to settle and mix after my typical plaiting-hair-for-bed process in the evening. I’d try this again for sure, however since then I definitely still have the urge to put my conditioner in first purely from being stuck in the same routine!

One of my favourite go-to black haircare brands is Shea Moisture and I’m obsessed with so many of their fruity, delicious-smelling ranges. If you fancy trying out this method for yourself, definitely take a look at some of my favourite products below to get selecting your cream!

Editor’s Favourites: Shea Moisture

Fruit Fusion Weightless Shampoo & Cream Rinse Conditioner

Catering specifically for fine to medium hair, this Shea Moisture Fruit Fusion Weightless Shampoo expertly cleanses and hydrates from root to tip. Infused with Organic Shea Butter and Pure Coconut Water, this luxurious formula gently refreshes and rejuvenates hair whilst the brand’s signature blend of Dragon Fruit, Lychee Berry and Green Apple Extracts energise limp, lack-lustre locks. The Cream Rinse Conditioner also works wonders with many of the same magical ingredients.

Raw Shea Butter Moisture Detangler, Conditioner and Treatment Masque

This treatment mask works amazingly with the conditioner and detangler to deeply moisturise and repair dry, damaged or over-processed hair. With Sea Kelp and Argan Oil, these organic ingredients work together to smooth dry hair enabling you to remove knots and tangles more easily while also restoring body, shine and manageability.

Manuka Honey & Mafura Oil Conditioner and Hair Masque

Shea Moisture’s luscious Manuka Honey & Mafura Oil haircare combo offer intensive hydration and detangling action along with antioxidant-rich African Rock Fig to help boost further nourishment while protecting each strand from environmental influences and pollutants leaving hair soft, shiny and easier to style than ever before. If you’re after stronger, healthier, frizz-free hair, these products are a must-have!

Thank you for reading, we hope you’ve enjoyed this post! Come and take a look at the incredible fragrance and beauty brands we stock!

Beauty Detox – How to Detox Your Skin and Hair

Beauty Detox – How to Detox Your Skin and Hair

Detox makes us think of extreme regimes, juices cleanses and fasting but it doesn’t have to be that way for your skin and hair.

Living in the world right now where we’re encouraged to stay away from our friends and families and be at home as much as possible, it’s the perfect time to give your skin and hair a break. Constant application of makeup, walking round in polluted atmospheres and heat application has negative effects on our skin and hair. So, take this opportunity to have a break and reset!


Detoxing your skin allows you to remove all the impurities, toxins and pollutions from the surface and reveal fresh and revitalised skin cells. Dead skin cells leave your complexion looking dull, textured and just a little bit sad. Exfoliating regularly removes these cells from the surface to reveal brighter, more youthful skin.

Start with an at-home facial

Give yourself a pamper from the comfort of your own home! Dig out that cleansing brush you’ve had for ages but rarely use and give your skin a really good cleansing. Make sure you include a facial massage at the end to get the blood circulating effectively!

Cleanse twice a day

A skin detox requires cleansing morning and night, but you don’t necessarily have to use the same product for both. If you have dryer skin try using an oil based cleanser in the morning like Gatineau Transforming Cleansing Cream and then a mousse cleanser in the evening like Decleor Neroli Bigarade Cleansing Mousse. If you have oily skin try using a foaming cleanser to remove any surface sebum like the Clarins Gentle Foaming Cleanser.  

Multi masking!

Staying at home all day is the perfect excuse to pop a face mask on and get on with any jobs on your to do list. Regularly using face masks allows your skin to truly absorb the potent skincare ingredients and helps them penetrate deep into the layers of the skin. We often think we don’t have enough time to sit down and put a face mask on for 20 minutes so now is the perfect opportunity! Make sure you choose one that tackles your skincare concerns whether that be ageing, acne or pigmentation.

Take makeup breaks

I’m sure this is something a lot of us will be doing when spending more time at home. No point wasting expensive makeup is there! Your skin is definitely going to thank you for a few weeks’ makeup free. It allows the skin to breathe, reset back to its natural rhythm and stay fresh. Makeup often clogs up the pores when it isn’t properly removed so just giving yourself a couple of weeks makeup free will really help the skin to detox.


Staying hydrated is always number one for keeping your skin in the best condition possible. Drinking lots of water eliminates toxins from the body and very few people drink as much water as they’re supposed to. With spending more time at home, try to focus on giving yourself targets e.g. two glass by 10am. Then you’re just setting your skin up to function as well as it can do and glow!


So, your hair could benefit hugely from a little detoxing! We put our hair through a lot on a regular basis with our normal routines of washing, drying and styling which can leave hair dry and damage.

Wash Less

If you’ve always thought about trying to wash your hair less but never got around to it with too many social occasions in the calendar, well now’s the time to give it a go! Washing your hair less allows the oils and minerals to stimulate the hair follicles properly and get into its own self-cleaning routine. We’re not saying to stop washing your hair completely but try cutting it down to twice a week to start with and see how you get on.

Have a break from heat styling

Heat is the number one thing that causes your hair damage. Constantly blow drying, straightening, curling and styling hair put stress on your locks and causes them to dry out, which then leads to weak and brittle hair. Staying at home means you don’t need to constantly be washing and styling your hair so just leave it to do its thing! It will thank you massively for it after a few weeks…

Give it some love

Apply a hair mask once a week to give your hair a boost of nutrients and minerals. A deeply nourishing mask will help restore moisture and deeply penetrate the hair follicles. We love the Macadamia Ultra Rich Moisture Mask

Thank you for reading, we hope you’ve enjoyed this post! Come and take a look at the incredible fragrance and beauty brands we stock!

Underrated Hair Care Brands You Need to Know About

Underrated Hair Care Brands You Need to Know About

When you’re sat at home watching the TV in the evening, you’ll often see haircare and beauty ads for all of the same brands – boring. Today, we’re shouting out some of the most underrated haircare brands that have rave reviews in the world of social media that you definitely need to try out. Let’s take a look.

Shea Moisture

Shea Moisture is a natural haircare brand founded by the principals that their products must be made with organic, sustainably produced and cruelty-free ingredients. They’re free from all common chemical nasties too such as parabens, mineral oils and petroleum that are often found in higher-end products. Shea Moisture is a great haircare brand because they cater for all. They specialise in creating dreamy formulas for curly and afro hair types along with offering lightweight, nourishing products for less textured hair. All of their products also smell incredible with ingredients such as shea butter, coconut oil, superfruit, hibiscus and so many more!

Natural World

Natural World is a haircare brand that focuses on totally natural and organic products. They use natural active ingredients from around the world to create affordable luxury haircare. You’ll find amazing ingredients such as Moroccan argan oil, Brazilian keratin, chia seed oil, coconut water, quinoa, charcoal and mint. You may not have heard about this brand before but as you can see they’re quite the lovers of oils which are so hydrating and nourishing for your hair.

Love Beauty & Planet

Sustainability-led hair (and skincare) brand, Love Beauty and Planet, create products that are packaged in 100% recycled plastic bottles and jars, helping you to give a little bit of love back to our planet without compromising on beauty-boosting results. They also believe in the power of small acts of love to make you and the planet a little more beautiful every day with ethically sourced ingredients and PETA-accredited, cruelty-free and vegan formulas.


“There’s more to life than hair… but it’s a good place to start” – the Aussie philosophy. Aussie actually did start in the land down under, with a bunch of plants. Fast forward to today and Aussie are stocked globally and are hair superheroes here in the UK. You may have seen them on the shelves when making your way through the beauty departments in town but at Fragrance Direct you can make extra savings by shopping their incredible products online.


From their humble roots of a brother creating a brush to help his sister style her hair to the tool used by superstar hairdressers to create endless iconic hairstyles, Denman creates hair tools that help to completely transform your look. In the world of haircare, the brush you use to detangle and tame your strands is just as important as the products you put in it and this brand’s products are definitely worth investing in.

Which of these underrated haircare brands do you think you’ll be taking a second look at now? Whether you’re after the perfect delicate brush to minimise detangling damage or silky-smooth conditioning formulas, these brands have got you covered root to tip.