FD Winners of Allure’s Best of Beauty Awards for 2019

FD Winners of Allure’s Best of Beauty Awards for 2019


How exciting? Allure magazine aka The Beauty Expert recently announced the winners of their very own Best Of Beauty Awards for 2019 and we’re proud to tell you that some of the products us and our customers swear by are now officially award-winning! And what’s better is that here at FD Beauty we’re all about value for money so just in case you spotted some products you’d like to try but don’t have the funds to invest, we have unbeatable prices that you just won’t be able to resist.

But how does it all work and how does each product gain that red stamp of Allure approval? In their official post announcing the winners, Executive Beauty Director, Jenny Bailly explained that they ‘distribute thousands of the world’s most ahhhmazing beauty products, in dozens of categories, to five-person testing teams. Carefully log their feedback over several months. Create 10-person shade-swatching panels to try umpteen lipsticks and shadows. Call cosmetic chemists and dermatologists and manicurists and makeup artists and hairstylists to find out what they love most of all, what they think about that new clinical study and what they open their wallets for.’

This year, with the help of the amazing brands we stock, some of our best products are now award-winning. So, let’s take a look!

Mugler Angel – Launched in 1992, this classic fragrance is a cult favourite. With refreshing notes of melon, coconut and bergamot coming into waves of warming oriental vanilla to finish with final notes of sweet amber and caramel.

Lancome Idole – Structured like a kaleidoscope, Idole’s fragrant accords radiate from its potent heart. This innovative arrangement of ingredients means that Idole adapts to each wearer. Harnessing her essence to become a declaration, an intention to be her best self. To become her own Idole…

Calvin Klein Women – Feminine. Sensual. Luminous. This woody floral fragrance celebrates women throughout the ages. Timeless beauty, poise and confidence. With notes of eucalyptus acorns, orange flower and Alaskan cedarwood.

Rimmel Stay Matte – The infamous setting powder perfect for achieving up to 5 hours of natural shine control. Featuring natural minerals, this powder also helps to reduce the appearance of pores. Whether you have naturally oily skin or are looking for something to set your makeup, you can’t go wrong with this baby.

Sexy Hair Healthy Surfrider Dry Texture Spray – Enriched with Mimosa Oil and moonstones, this is a lightweight, dry texturizing spray that provides texture and definition for a perfectly imperfect look. It is easy to layer so you can apply as often as you need to achieve a soft, tousled, texturized style.

St Tropez Self Tan Bronzing Mousse – A favourite of many, this is a super lightweight and easy to apply. This velvety mousse delivers an ultra-even all over tan. Infused with conditioning aloe vera and long-lasting colour, you’ll have that perfect-looking, streak-free tan that dries in an instant. All without that classic biscuit smell thanks to St. Tropez’s innovative Aromaguard technology.

Real Techniques Setting Brush – Made by the incredible professional makeup artist and beauty blogger, Samantha Chapman, this Real Techniques brush is the key to completing any look with a controlled dusting of powder or highlighter for that pixel-perfect look.

Color Wow Root Cover Up – Those dreaded greys need to stay away! But if we’re truly honest with ourselves, it’s just inevitable. Not, with this magical tool. Color Wow’s Root Cover Up is a powder that instantly camouflages grey roots without peroxide. It’ll last until your next shampoo too!

Alba Botanica Hawaiian Organic Lip Balm – Because who doesn’t love a nourished lip? This highly moisturising and deliciously fruity lip balm treats your lips to a nourishing island treat any time of the day. Let sweet coconut and jojoba seed oils take you to a tropical land far far away.

Tweezerman Slant Tweezer – Finally, we thought we’d end on a gadget you can’t live without. This 25-degree angled tip grabs every hair with precision every time. Ideal for any and every makeup bag of course!

Why Goji Berry Is The Ultimate Underdog

Why Goji Berry Is The Ultimate Underdog


Before we jump into the ‘why’, let’s start with the ‘what’. So, you may have noticed the ingredient goji berry popping up in a lot of skincare formulas and that’s because it pretty much has superpowers. This ancient Chinese berry is rumoured to not only massively improve your skin but it can even help people live longer so it’s no wonder that people are dying to smother it all over their faces, right?

Goji berries are full of antioxidants and fight free radicals meaning that they can bless you with clearer, brighter skin. This ancient berry that was once added to tea is fast becoming one of the most revolutionary ingredients in beauty products to have ever existed. In addition to this, they have anti-inflammatory, anti-ageing and protective properties too. If you’re wondering what it feels like in cosmetic formulas, you can expect a lightweight consistency where a little goes a long way as goji berry skin care is said to brighten your complexion, strengthen your skin’s elasticity and even out your skin texture. How magical?

So, now we’re pretty much fully educated on the stuff, let’s dive into some products that you can get your hands on right here, right now that all feature this legendary ingredient that just might be the answer to all of your skincare concerns!

Cougar Acai Goji Berry Hyaluronic Acid Facial Oil Gift Set – This goji berry gift set features a day cream, facial oil and eye serum. It rejuvenates, firms and tightens the skin increasing moisture and hydration to eliminate skin imperfections. It ultimately provides the skin with 100 vitamins and minerals to help eliminate wrinkles and slow down the ageing process. Whether you’ve got a skincare fanatic friend with a birthday coming up or you just fancy trying out a full collection of products for yourself, this one is a must-have!

Alumine Goji Berry Amplifying Treatment Mist – Moving on from the skin, next is a product for your soon-to-be silky locks. This one is a nourishing leave-in conditioner that detangles and hydrates your hair while adding volume. This hydrating blend of ingredients repairs and strengthens each strand of hair to help restore its vitality leaving your hair silky and smooth.

Rituals Goji Berry Fragrance Sticks – Finally, just in case you wanted to go the extra goji berry mile, why not indulge in the scent completely? These luxury fragrance sticks are a natural and stylish way to give your home a wonderful fragrance. These can last for up to an incredible five months and the uniquely sweet and fresh goji berry scent has been said to be a positive influence on your mood too!

Which goji berry products are you tempted to try out for yourself? Don’t forget you can shop all of the products mentioned above on our site right now, just click on through. Happy browsing!

The Bargain Series: Less Than £5

The Bargain Series: Less Than £5


We’re back with another bargain series post! Last week we posted about all our favourite products under £10 and you guys loved it. So, we decided to carry it on and tell you all about the best products at Fragrance Direct for under £5!

So…? Sorbet Dream Eau de Parfum Spray £2.99

It’s true you can even get perfumes and aftershaves for under £5! This Eau de Parfum spray is super fun and vibrant, packed with pastel-hued notes of sugary marshmallow and raspberry open up the fragrance and moving through to notes of mimosa, pink praline and sweet vanilla.

Adidas Dynamic Pulse Eau de Toilette Spray £3.99

This Eau de Toilette is perfect for on the go, throw it in your gym back or briefcase and you can always freshen up whenever you’re out and about. Dynamic Pulse is aromatic with notes of menthe, star anise, mandarin, grapefruit, apple and mango. For £3.99 it’s an absolute bargain and you don’t need to worry about saving it for special occasions.

L’Oreal True Match Super Blendable Foundation £4.99

The L’Oreal True Match Foundation is the first foundation that matches the colour and texture of your skin perfectly. The result is a beautiful, natural looking coverage without any streaks or caking. At £4.99 this foundation definitely rivals more expensive brands for the amazing wear and coverage it provides.

Sensationail Up To 2 Weeks Gel Colour £3.25

Don’t have the time or money to be going to gel manicures every 2 weeks then this Sensationail kit will keep your nails looking chip free for up to 2 weeks! It offers a super high gloss shine, no dry time and a professional looking finish. This kit offers up to 20 applications so for the £3.25 price tag it’s super affordable!

Garnier Active Micellar Oil Infused Cleansing Water £4.99

This micellar water is perfect for anyone with dry or sensitive skin. It’s a really easy way to remove even waterproof makeup to leave the skin feeling cleansed and nourished in one easy step. For £4.99 you’re getting a HUGE 400ml bottle that will last you 200 uses, an absolute bargain!

L’Oreal Pure Clay Purity Mask £4.99

You can get all the best skincare products on a budget; you don’t need to spend hundreds of pounds on products to get amazing skin. The L’Oreal Pure Clay mask is combined with eucalyptus extract, known for its purifying properties. The creamy texture works deep into the pores, leaving skin purified and matte-looking, without drying out the skin.

AA Skincare Lavendar & Tea Tree Cleansing Face Gel £4.95

This 100ml Face Gel is perfect for travelling and you will not want to be without it. A cleansing gel that is super gentle on the skin but also works for all skin types. This gel has particular benefits for those with congested and acne prone skin with naturally anti-inflammatory, soothing and repairing properties.

Schwarzkopf Gliss Ultimate Colour Shampoo £1.15

This Schwarzkopf shampoo is perfect for colour and highlighted hair. The repair innovation with Liquid Keratin formula that specifically targets and repairs damaged areas on the surface and deep inside the hair. It will leave your hair looking super shiny, luscious and strong!

Systeme Pro Vitamin Dark Brown Root Concealer £1.99

Root regrown can be a nightmare and it’s so expensive to keep heading to the hairdressers every few weeks. This root touch up naturally blends with your existing shade and lasts until your next shampoo. It’s the perfect for solution for in between colour appointments!

The Bargain Series: Less Than £10

The Bargain Series: Less Than £10


At Fragrance Direct, indulging in luxury for less is pretty much our mantra. We’re all about getting the most for your money and with our fantastically low prices, you can stock up on as many beauty and fragrance goodies as you like without breaking the bank! Today’s post to kick off the bargain series is a bunch of product picks all below £10. So, without further ado, we’ll introduce you both…

Elizabeth Arden Eight Hour Cream Lip Protectant Stick is one to look out for! It’s a portable version of the brand’s renowned Eight Hour Cream with a subtle hint of colour. Intensely nourishing and protective, the lip formula is infused with emollients, sunscreen and antioxidant Vitamin E to keep the lips moisturised and safe.

Max Factor Face Finity All Day Primer SPF20 is the ultimate secret to long-wear foundation. Max Factor’s Face Finity will extend the wear of your favourite foundation to keep your make-up look in place preventing it from melting away. With the added help of SPF, it will act as an extra barrier against sun damage to the skin.

Zmile 45 Piece All You Need To Go Palette is a makeup must-have with a shade perfect for any occasion. With this 45-piece palette, you’ve got everything you need from eyeshadows to blushers, contours and highlights. This one would also make a great gift for anyone looking to build their makeup collection.

Sally Hansen Salon Chrome Kit contains a Chrome powder, Special Effect Top Coat and a sponge applicator. With this handy nail kit, you can get ready to snap up pictures of your new manicure in no time. Are you a fan of rose gold, midnight blue or gunmetal? If so, you’re in for a treat because we’re stocking all of those, and more!

Tigi Bed Head Colour Goddess Shampoo helps to keep those rich caramel brown and spicy red hues as delicious as the day you put them in your hair with an ultimate aim to shield the hair from untimely colour loss. This sulphate free shampoo smoothes and shines while also helping to protect against UV damage.

Britney Spears Curious Eau de Parfum Spray represents the young woman who pushes boundaries and revels in adventure. This exhilarating white floral fragrance accented with Louisiana Magnolia is also wrapped in the sensuality of vanilla-infused musk. With notes of juicy pear and refreshing lotus, this fragrance is definitely one to try out for a unique twist on your usual fruity scent.

Beckham Homme Eau de Toilette Spray is a stylish and masculine fragrance, reflecting all the charisma and charm of a superstar. With woody and spicy elements, Beckham Homme is a distinctive fragrance which is made up of citrus, coriander and ginger top notes, heart notes of leather, cashmere wood and rosemary on top of a base of musk, patchouli and mahogany. Perfect for the modern man.

Elizabeth Arden Blue Grass Eau de Parfum Spray is a classic. It’s clean and fresh with bergamot, orange blossom, lily, spice and sandalwood notes – a stunning combination. This refreshing scent is an ideal everyday perfume that will be sure to awaken the senses and have you feeling energised in the mornings.

Shawn Mendes Signature Eau de Parfum Spray is the first scent released by the Canadian singer. With fruity notes of pineapple, red apple and lemon which melt in a sweet heart of maple sap, frangipani and rose. All of which sit on a base of dulce de leche, musk and cedar.

Yardley Elegant Iris Eau de Toilette is inspired by bountiful, beautiful and blossoming floral bouquets. With fresh and bright scents of daisy with crispy green leaves and red fruits, the elegant, contemporary woody floral fragrance bursts into a feminine heart combining iris, wild rose, freesia and jasmine resting on a warming, woody-ambery base.

We made a promise and we delivered! Which of these goodies for less than £10 will you be trying out for yourself? Make sure to tag your purchases on socials with #FDBeauty for the chance to appear on our story!

This Festival Survival Tips Checklist Will Have You Covered For Eternity

This Festival Survival Tips Checklist Will Have You Covered For Eternity


Come rain or shine, festival happenings are pretty unpredictable. Will it be the time of your life? Will it rain? Will the sun be unbearably hot and burn every last inch of skin on show? You’ve got to give it to English weather – you never know what you’re going to get. However, one thing you can do to take control of whatever situation is to be prepared. Beyond the essentials. Today we’re bringing you some of the best tips out there when it comes to surviving any music festival. Take a look.

Wipes, wipes, wipes

Baby wipes will be your saviour along with deodorant, of course. They’ll also be your shower. When you’re well into your third day of camping and there’s no bathroom in sight, a pack of refreshing wipes will keep you somewhat refreshed. You can even go as far as buying deodorant wipes too. Paired with a fresh fragrance, this combo will help to give you an extra boost of energy.
FD Recommends: Pacifica Coconut Milk & Kale Extract Deodorant Wipes

SPF, don’t forget
When it comes to SPF, so many people reserve sun creams for only the sunny days. Don’t. To fully protect your skin, you should be wearing it every day. Many clinical trials have proven that one of the biggest environmental factors that contributes to skin ageing in exposure to the sun. Knowing that, why wouldn’t you choose to protect it if that means you can increase your chances of having youthful-looking skin for longer. When you’re at a festival, outside and dancing around all day, this is a prime time to wear it!
FD Recommends: Piz Buin 1 Day Long Lotion SPF30

Keep it clean
A little bit of hand sanitiser goes a long way. There’s no way to prepare yourself for the monstrosity that is the state of the portaloo when you need it most. So just go in, get it done, come out and have a pump (or ten) of your hand sanitiser and you’ll be good to go. By killing off any nasty bacteria on your hands too, this should mean that you’ll be a lot less likely to come home feeling under the weather too.
FD Recommends: Anatomicals Hand Sanitiser

Bags and bobbles

FD Staff Tell All On Their Scentsational Memories

FD Staff Tell All On Their Scentsational Memories


Scents are something to celebrate. Not only do they feed us positive energy that inspires us to feel confident and empowered when we walk into any room, but they also help us to capture important memories even if we don’t realise their significance at the time. Fragrances keep memories alive. Something may have happened, last month, last year, or even a decade ago and just one sensory overload of a particular scent will send those experiences rushing straight back to your head and heart in an instant. Today, the FD team are indulging in nostalgia as we look back on some of our favourite memories and the magical scents behind them!

Lucy, Product Marketing Executive
Anna Sui Dreams Eau De Toilette
My Scentsational Memory:
This fragrance was my best friend’s absolute favourite perfume when she was little – a relative had bought it for her as a gift one Christmas and she just fell in love with the scent. They discontinued the fragrance from high street shops a few years ago and she was so gutted until I found out that we stocked it! I bought it as a surprise for her birthday this year and her face was priceless. When she was that little blue handbag bottle, she was over the moon!

Liv, Graphic Designer
Chloe Love Story Eau Sensuelle
My Scentsational Memory:
This fragrance reminds me of coming out of a bad relationship but feeling great for it! I’d finally found a scent that suited me and always got me loads of compliments whenever I wore it. Whenever my friends smell it now, it reminds them of me too.

Emma, Junior Graphic Designer
Davidoff Cool Water Woman
My Scentsational Memory:
Ever since I was a child, I was transported into my mother’s hectic night out routine whenever there was the right occasion to do so. The night would start off with all of the classics of the past 50 years (yep, including ABBA), drinks flowing around the kitchen and every makeup and skincare product you could imagine sprawled out on every counter. Just before they left to go out, I would be overwhelmed with the scent of Cool Water Woman – her favourite fragrance. The scent lasted so long after they left the house you could still smell it hours later; evoking a lot of emotions over the years such as sadness as a child, happiness as a teenager and nostalgia as an adult.

Lauren, Ecommerce Marketing Manager
Armani Si Eau de Parfum Spray
My Scentsational Memory:
This fragrance takes me back to one of my favourite holidays – a week in Barcelona with my boyfriend. I wore this everyday I was there so now, every time I smell it, it takes me back to the sun, the sea and the sangria! I don’t tend to wear it very often so now whenever I do, it makes me smile and instantly reminds me of the amazing time I had in Barcelona and brings back all the best memories of that week away!

Beth, Product Marketing Executive
Boss Orange Eau de Toilette
My Scentsational Memory:
Boss Orange was bought for me as a gift when I was young – my first ever perfume! I remember feeling so grown up and so excited to have my own perfume that I wore it every day until it ran out. Years later, it was bought for me as a gift again as a going-away present when I moved away from home to go to university in Leeds. At that point, I smelt it and so many childhood memories came rushing back, I fell back in love with the scent and back into the routine of wearing it every day. Every time I smell it now, I am reminded of my freshers year – my friends at uni always say the scent reminds them of me too!

Mia, Social Media Intern
Diesel Loverdose Eau De Parfum
My Scentsational Memory:
This fragrance will always be a favourite of mine as the smell of it instantly reminds me of my favourite teenage years. I think my dad had bought it for me as a Christmas present one year and I instantly fell in love with how it smelt and looked. It felt like my very own signature scent as well as reminding me of my mum’s favourite, Thierry Mugler Alien, that she used to spray on my Me To You Tatty Teddy bear that I’d take with me to sleepovers all throughout my even younger years before this. Smelling Loverdose instantly reminds me of being blissfully happy in my first ever relationship and going on hilarious road trips with my friends when we finally passed our driving tests! Whenever I finish a bottle, I give them to my Nan who collects them so I’m instantly thrown back to different memories of mine whenever I visit her and see them displayed on her vanity too.

Have any of these stories reminded you of certain fragrances you associate with your family and friends? Head on over to our socials and let us know by tagging @fragrancedirect in your posts or stories for a chance to tell your story on our page!