Best In Class Fragrances!

Best In Class Fragrances!


We often take a lot of time to talk about new launches but let’s take a moment to review some our absolute favourites, some of the classics that will forever lead the way. This is an opportunity for you to see what we really thought and if you have any important birthdays coming up these are the perfect present ideas.

Firstly, let’s talk Marc Jacobs, as we all know a leader within the perfume world and a revolutionary within the women’s fragrance category. If we think Marc Jacobs, we think Daisy, whether you are a Daisy Love kind of girl or more a Daisy Sunshine today we are appreciating the original. This charmingly simple scent with a signature quality embodies a young at heart kind of girl. With top notes of wild berries, heart notes of Jasmine and base notes of sandalwood this warm vintage inspired launch was an easy favourite.

Hugo Boss The Scent Intense is our next must talk about topic. The Hugo Boss The Scent range has been a favourite amongst the men’s category with its masculine bottle and seductive scent this easily took one of the top positions. It opens on a fresh and spicy top note of ginger, strengthened by green cardamom which gives the perfume a stimulating energy and with the addition of a vanilla at the base it gives this richness of burnished leather. If you haven’t already tried this one, we highly recommend it.

Gucci Guilty Absolute for her last year was the perfect feminine addition to ladies dressing tables, with its elegant bottle and mysterious notes this became a firm favourite. This pour femme is a non-traditional women’s fragrance which was created for the modern-day contemporary woman with top notes of blackberry, heart notes of Bulgarian rose and base notes of golden wood this was the perfect scent for many.

Lacoste L’Homme with its woody spicy scent which has been designed rich in brand heritage for their modern man. With a mix of masculine and elegant notes of mandarin, sweet orange, ginger and black pepper this is created for their male audience who live by their philosophy that winning is nothing without style.

It’s that time of year where we talk about CK One, the summer holiday go-to spray with its light and relaxed unisex fragrance. This fragrance launched in 1994 has been a long-standing favourite with top notes of pineapple and papaya it instantly gives this aromatic subtly sexy aroma. Housed in a simple yet classic bottle this is one you can wear for any occasion through those hot months.

Lastly, we have Chloe Signature, with a unique floral composition this scent has a femininity and freshness to it. Rose Absolute is central within this scent combined with accords of magnolia, gardenia and an understand hint of lemon giving the musk a perfect softness. In its classic Chloe bottle this fragrance is the picture of pretty!

Round Up of April – New Fragrances

Round Up of April – New Fragrances


This April we celebrated a huge amount of incredible launches from the brands we have at Fragrance Direct. With the sun shining and bank holiday this weekend we can all celebrate pay day properly by treating ourselves to something new for summer. Here’s a run through of every launch this April:

On the 1st of the month we kicked it off with Givenchy Gentleman Cologne. This iris-infused electrifying citrus tonic is a new twist on the original. This classic gent’s scent is now bursting with bergamot, lemon and rosemary leaving you with a smooth, masculine cologne.

The very exciting Issey Miyake Shades of Paradise then launched. Shade of Sunshine is the feminine, light blend of frangipani flower and jasmine which gives way to the coconut milk addiction. This scent is a reminder of sun kissed skin! Shade of Lagoon is the vibrant and fresh scent for men, with zests of grapefruit and lime that melt into the spicy ginger and cardamom this makes it a great pick for a hot weather wear.
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The launch of the Giorgio Armani Si Perfumed Powder became the new go to for women and is something a little different. This revolutionary, sophisticated soft perfumed powder is limited edition making it the perfect gift whether you are treating yourself or someone close to you. This is the perfect time of year for the scented powder as it tackles hot weather troubles for girls.

The Eros Flame EDP by Versace with vivacious top notes of fresh lemon tangerine and bitter orange combined with warm notes of black pepperwood, geranium and rose facets makes this a favourite. With the iconic redesigned bottle in red this launch by Versace is a strong one stepping into the market.

Salvatore Ferragamo launched the very feminine Amo Ferragamo in its bright and glitzy bottle. This is a sensual, floral scent with top notes of blackcurrant and rosemary, heart notes of jasmine sambac and rhubarb and base notes of creamy sandalwood. Leaving you with a daring, bold scent!

The new Bulgari Omnia Candy Editions brought us four gorgeous launches, pink sapphire, crystalline candy, coral candy and amethyste candy. These fruity, floral scents are perfect for any lady who takes pride in their appearance with their uniquely designed bottles and gorgeous packaging these are true presentative’ of the iconic brand.

The new launch of Paco Rabanne Invictus and Olympea was highly anticipated as the originals are classics within the fragrance world, but the Invictus Legend has an intense spicy-wood scent with a red amber and addictive note of honey making this once again a must have. The Olympea Legend is the ultimate oriental fragrance with a salty vanilla-plum heart leaving you with a smooth, desirable scent for women.

The new launch by Dolce and Gabanna Light Blue Sun for his and her adds a solar twist to its predecessors. With its cocktail of Italian bergamot and grapefruit infused with coconut water it gives off the brands signature contrast of coolness and sensuality.

Jimmy Choo Floral would make the perfect gift for any summer birthdays with it pastel colour scheme and fruity, floral juice this is a gorgeous launch. With top notes of Bergamot oil and nectarine, heart notes of sweet pea and apricot flower and base notes of ambroxan and musk this is another strong member of the Jimmy Choo family.

Boss Bottle Infinite is one that can’t be forgotten. In true Boss style this is a masculine, intense scent of aromatic, woody notes combined with a freshness of citrus notes making it the perfect candidate for every occasion.

The lovely Coach Floral Blush inspired by the iconic leather tea roses represent a carefree energy of summer. With floral notes of berry heart, peony and white woods this pink bottle with its accessories would look lovely on anyone’s dressing table.

Armani Code Absolu is a highly desired edition to the range with notes of green mandarin, rum accord and Tonka bean in a sleek bottle design. This spicy oriental scent is a combination of rich, warm notes making it a masculine but elegant launch.

The YSL Black Opium Exotic Illusion is one that is being talked about as a perfect scent for summer. With its new palm tree patterned bottle and blend of addictive ingredients such as black coffee, cedar and patchouli makes this attractive scent for summer.

Lastly, we must talk about the Mont Blanc Explorer which was inspired by adventure. With its iconic star at the centre of the black chunky bottle, this blend of vetiver, leather and sandalwood is a key player within the men’s fragrance world right now.

Best Of The Spring Sale

Best Of The Spring Sale


If you haven’t already had a look at our spring sale, then our question would be why?! This spring some of your favourite brands have huge savings! Whether you are looking for a lighter alternative for summer or just a change for the season there is something for everyone. Here we have pulled out some exciting products that you need to get your hands on!

Let’s start with fragrances, the women’s category has some great scents such as Vera Wang Eau de Parfum. Originally launched in 2002, this classic opens with a mandarin and blossom note giving it a fruity blend which would be perfect for day or night.

Lastly for our women’s fragrance category it would be one from the iconic YSL Black Opium family; Intense. This scent has top notes of anise, jasmine sambac absolute for heart notes and a coffee accord for base notes giving it a seductive fullness perfect for your evening events.

If you have had a look at the sale you will have seen the great variety of giftsets; one favourite especially for this time of year is the CK one set. It comes as a great package including, body lotion, hair wash, with the 200ml and a mini EDT. The CK One scent is a fresh, fruity fragrance with essences of orange, lemon and jasmine and can be the perfect choice for both men or women.

Another recommendation if you have any birthdays coming up would be the new Gucci Guilty EDP Gift Set in its reinvented iconic packaging. This launch has been massively popular with top notes of Mandora, heart notes of Lilac and base notes of Patchouli giving the scent a floral richness so this is defiantly a gift set we had to talk about.

Moving on to Men’s if we were to name a few of the best buys we would start by talking about Calvin Klein Euphoria. This spray is an addictive, fresh, oriental scent with a ginger pepper cocktail and cedar leaf. This is a popular scent for aftershave or brand enthusiasts.

Next, we have the classic Dolce & Gabbana Pour Homme EDT. This light, fruity scent is perfect for spring with notes of Sage, citruses and bergamot.
If you are buying for yourself or someone else the Boss Bottle Man of Today is a great one for every day or evening. The edition is part of BOSS bottled collection meaning it is a masculine scent, made from notes of apple, geranium and sensual, woody notes.

If you were thinking you needed to restock some of your skincare essentials this would be the perfect opportunity to do so. The sale includes some great products such as the Clinique Clarifying Lotion. This cleanser is perfect for dry skin removing any dead skin cells leaving your skin looking smoother and feeling cool and refreshed, great for before bed or prior makeup.

Ren Clean Skincare Rose O12 Moisture Defence oil is another great product, as you know oil’s work more effectively that moisturisers to throughout the changing seasons this is perfect for keeping your skin its most radiant condition.

If you know about American Crew already, we know you will be happy to know that their products are currently discounted on our website. Their men’s products are full of natural cleansing wheat protein which is added for strength and shine and meaning they are great for everyday use.

Lastly, we delved into make up to have a look at some of the best recommendations for you, one to look at would be the Technic summertime summer glow pressed pigment palette. This is a lovely palette which includes shimmery neutral tones of orange and pinks. The product itself applies evenly to the selected area’s making it super easy to use and would pair perfectly with a neutral lip, so you could pick up the W7 kiss lipstick in naughty nude to complete your summer look.

There’s tons of discounts to get your hands on so make sure you check out the sale category!

Round Up Of March – Our Favourite Fragrances!

Round Up Of March – Our Favourite Fragrances!


2019 really is flying by! How is it that we are in April already? Here at Fragrance Direct it is safe to say are ecstatic the clocks have gone forward, let summer commence! But before we do that, we wanted to make sure you knew about all the fabulous new launches that we saw this March.

The first launch we must talk about is the Narciso Rodriguez Pure Musc For Her which is the purest version yet with an addictive and sensual scent. This perfume has been an extremely popular launch with its sleek black and white design and notes of cashmeran, amber and patchouli.

The next launch for March is from Rochas Mademoiselle, Rochas Couture. This feminine EDT spray is a combination of spicy notes of pink pepper, bergamot and Tonka Bean which gives off an incredibly couture signature scent. This perfume feels like a real treat every time you spray!

The next is the exciting Armani Si Fiori which comes from the Italian word for flowers. This spring scent has top notes of mandarin, heart notes of Chypre Neroli Accord and base notes of vanilla in the classic Si bottle with a touch of pink. This perfume would make a lovely gift for any birthdays coming up!

The YSL Mon Paris Floral is the latest addition to the family of Mon Paris. This sensuous scent is a floral and feminine juice which builds on the signature iconic datura flower bouquet. The iconic bottle would be the perfect addition to anyone’s dressing table and is a great scent for any occasion.

The Lancome La Nuit Tresor Musc Diamant which we saw launch this month has a floriental composition with top notes of freesia, heart notes of Vanilla and base notes of Musk. This juice in its iconic bottle with its design reflecting the new name would definitely be one to try.

Another great launch we must talk about is the Unisex CK One Summer which we saw this March is an aromatic fragrance for both men and women. It features a top note combination of citrus and kiwi with a botanical heart of blueberry lead and cactus drying down to sultry musk base notes leaving you with an earthy finish. This fruity blend is great for a spritz day or night this summer.

Lastly, we have the very exciting launch of the men’s and women’s DSquared2 Wood which at Fragrance Direct we love! The women’s one has notes of Sicilian mandarin, heart notes of jasmine and base notes of Ambrox which gives you a really floral- woody, sophisticated scent. The men’s scent is a distinctive and masculine fragrance with top notes of Sicilian lemon, Cardamom and base notes of vetiver which leaves you with a great juice. Both launches have a current design with magnet lids as a nice feature.

As you can see lots of great launches for March 2019. We hope this helped if you are in need of any perfume inspiration when you are buying for you or someone else!

Mother’s Day Gifts For All Budgets

Mother’s Day Gifts For All Budgets


Whether you’re celebrating your own mum this Mother’s Day, or preparing to show your partner or a friend how much they mean to their younger kids, choosing the right gift – however small – can make all the difference.

When it comes to finding a Mother’s Day present for the special lady in your life, don’t let your budget stop you from choosing something they’ll love. There’s no need to worry about buying an expensive gift if you don’t have the money to spare – chances are, your mum will adore anything you give her just because it’s from you!

To make things a little easier, we’ve put together some of our favourite Mother’s Day gift choices to suit all budgets:

1. Mother’s Day Gifts Under £10
If you have a low budget for Mother’s Day this year, that doesn’t mean you can’t still choose a great gift to make her smile. Try one of these Mother’s Day gifts under £10 for an easy win. If you have little more time, choose a couple of Mother’s Day gifts for less than £5 and put them together in a hamper for your mum – nothing says ‘I love you’ like than a touch of thoughtfulness.

Taylor of London Tweed Eau de Toilette Gift Set
With a perfume, hand cream, soap, scented candle and two bath bombs, all for less than £10, this eau de toilette gift set is an excellent low-budget gift for Mother’s Day. It comes beautifully packed in a patterned box, so it’s also a pleasure to unwrap.

Muelhens 4711 Eau de Cologne Gift Set
This simple gift set by Muelhens contains a 50ml eau de cologne and a delicate cream soap bar. The fragrance is refreshing and citrus – the perfect pick-me-up for a hard-working mum this Mother’s Day.

Mother’s Day Gifts for Under £5
If you want to go down a different route with your Mother’s Day offering this year, why not pick up a selection of smaller bits and put together a hamper or goodie-bag? Our 3-for-£5 makeup is perfect for this! Throw in a card, a bottle of wine, or some of your mum’s favourite chocolate, and you have yourself a Mother’s Day gift she’s guaranteed to love.

Here are some of our favourite skincare gifts for less than £5, perfect for filling up your Mother’s Day hamper:
Bio Glow Apricot and Rosemary Face Scrub
Astor Soft Sensation Lipcolour Butter
Derma V10 Clay Mask Purifying
Balance Active Formula Dragons Blood Eye Serum
Balance Gold Collagen Serum

Now you know – the perfect Mother’s Day gift doesn’t need to cost the earth!

2. Mother’s Day Gifts Under £30

If you feel like spending a little more on your special lady this Mother’s Day, we have a fantastic selection of fragrance and skincare gifts to suit a £20-£30 budget. Here are some of our favourites:

Anna Sui Miniature Fragrance Gift Set
This Anna Sui minis set is an excellent Mother’s Day gift if your mum is difficult to buy for. With five fragrances included, your chances of introducing them to a new favourite are high!

Nina Ricci L’Air Du Temps Gift Set
Nina Ricci’s feminine fragrances are iconic, and L’Air Du Temps is the designer’s best-known scent. Timeless, sophisticated, and favoured by women around the world, this fresh fragrance makes the perfect Mother’s Day gift.

Elizabeth Arden Eight Hour Oil Set
A beauty must-have, Elizabeth Arden’s Eight Hour Cream leaves skin feeling soft, fresh, and replenished. This gift set includes a bottle of Eight Hour Miracle Oil, an Eight Hour Cream Intensive Moisture Hand Treatment, and an Eight Hour Skin Protectant – it’s the gift of beautiful skin!

3. Mother’s Day Gifts Under £50

Splash the cash this Mother’s Day with a luxury gift – you won’t believe what you can get your hands on for under £50! If you’re struggling, start by checking out some of our favourite Mother’s Day gifts for under £50.

Dermalogica AGE Smart Skin Kit
With a Skin Resurfacing Cleanser, Antioxidant Hydramist, Multivitamin Power Recovery Masque, Dynamic Skin Recovery, and Multivitamin Power Firm, the AGE Smart Starter Kit by Dermalogica contains a full month’s regimen that your mum can use every day for firmer, smoother, healthier skin. Trust us – she’ll love it.

Marc Jacobs Daisy Dream Gift Set
Daisy Dream is a variant of Marc Jacobs original and hugely popular Daisy fragrance. This gift set includes an eau de toilette spray, a shower gel and a body lotion. It comes beautifully packaged in a sweet blue box, so the only thing left for you to do is write out the card.

Gucci Bamboo Gift Set
Strong yet graceful, Gucci Bamboo has been designed to represent diversity in women. The Gucci Bamboo gift set, which includes an eau de toilette spray and a body lotion, is perfect for Mother’s Day, no matter who you’re buying for.

Perfecting That Shelfie!

Perfecting That Shelfie!


We are all aware of the classic selfie but here at Fragrance Direct we have been working on our shelfie’s. For those that don’t know it is a trend on social media and it stands for a picture of your shelf. Displaying those gorgeous perfume bottles, positioned next to a candle, with some stunning make up products and a cactus in the background is something many of us are trying to create that ideal home image. So, here at Fragrance Direct we have been assessing what we would want in our shelfie and here’s what we came up with:

If you fall into a younger age bracket these products would be a great selection for you. Firstly, for a perfume the new Emporio Armani In Love with You Eau de Parfum is a favourite. This fruity fragrance has addictive notes of jasmine absolute and patchouli essence and represents a modern personality of fragrance. In this classic and stylish bottle, it definitely qualifies for our selection.

Now looking into skincare these products are some industry favourites; the Gatineau Tan Accelerator Lotion is a unique triple action that helps to prepare, boost and prolong tanning. If you like you get a natural glow through summer, this prepares your skin in the best way as it encourages your skins natural self-protection through advanced performance melanin productions activators.

Now to feed your face the Dermalogica Special Cleansing Gel is a soap free gel that removes impurities without disturbing the skins natural moisture balance. The calming balm includes mint and lavender extracts that soothes the skin while removing toxins and debris leaving you with a super fresh face. Dermalogica products are always gentle and perfect for skin types that suffer with blemishes or dry skin. To finish off your face care you need a reliable moisturiser the Lancaster Aquamilk Day Cream 24 Hour Deep Moisture is perfect for skins that suffer with dryness, leaves your skin in the perfect condition for the day.

Now your shelf is full of some of the best brands one thing to add would be some hair care; the Toni&Guy Intense Softness shampoo and conditioners are known for helping with everyday vitality, keeping its natural softness and healthy-looking shine for you all the time, not just when you leave the hairdressers.

At Fragrance Direct we know when you get older what you want out of products changes so for our second shelfie these are the products we pulled out for an older age group; for fragrance the new Lancome La Vie Est Belle En Rose Eau de Toilette is the reinvented version from the original which was widely loved. It has notes of red fruits, peony accord and sandalwood oil and is in the bottle known as the crystal smile.

Looking at skincare if your aims are to tackle signs of aging then a recommended cleanser would be the Elemis Pro-Radiance Cream Cleanser which is the new generation of anti-aging products that will reveal a youthful complexion. This cleanser will defend you against daily pollutants with skin protecting moringa seed peptide and great burdock which will help balance out the skin.

For a moisturizer the Gatineau Age Benefit Integral Regenerating Cream would be a great investment. It contains 2 avant-garde active ingredients; Gen-control blocks the expression of visible signs of aging and the fibro-repair helps promote skin elasticity which will get your skin feeling smoother, firmer and more radiant.

What we really love about this one is the one-click makeover feature. These makeup looks are created using perfectly matched seasonal colours and products. Users can try on timeless or modern makeup looks and discover what suits them best, without having to splash out on all the products before-hand.

For a body lotion the bestselling Ahava Mineral Body Lotion Sea Kissed is a shelf worthy product, its light, luxurious and includes ingredients such as Aloe Vera and Witch Hazel. This allows it to absorb quickly without leaving any stickiness or grease.

Now for your hair the Goldwell range is one to try, they are professional hair care brand known for their colour care or smoothing treatments. If you suffer with frizzy hair the Goldwell Dual Senses Just Smooth gentle-as-water shampoo has ingredients such as Kukui Nut Oil which nourishes and rinses away any impurities smoothing your frizz-prone hair.

Two fabulous shelfie’s if we don’t say so our self! We know you want to make sure the products on your shelf the best in class, so you see the best results and they don’t just sit in your cupboard. We hope this helps!