What Is Skinimalism And How Do I Achieve It?

What Is Skinimalism And How Do I Achieve It?

Set to be the next new major trend this year, Skinimalism is on our lists of one to watch in 2021. But what is Skinimalism you might ask? Skinamlism is the perfect combination of makeup and skincare that leaves your skin feeling fresh and looking gorgeously glowing throughout the day. So, if you’re not really a huge fan of the high coverage look, then this might be one for you!

This natural new trend strives to showcase every bit of beauty your complexion has to offer, including texture, pores, blemishes and discolouration. Essentially we want to move away from those unrealistic beauty standards and look forward to a new movement of minimal makeup, and with the post Covid life we’re living, there’s no time like now to get on board. 

If this sounds like something for you then read on to discover our top tips –

Strip back your skincare

After years of those long and tedious skincare routines, it’s finally time to strip back your routine and use as little products as possible. It’s so important to be kind to your skin and skincare shouldn’t be complicated. For cleansing, use the Lancôme Eau Micellaire Confort Hydrating Micelar Water morning and night, you may think you should only be cleansing for removal of makeup, but we recommend that you cleanse with or without products on your face. 

After cleansing, be sure to use a Vitamin C cream, right now we’re currently obsessing over the Ren Clean Skincare Glow Daily Vitamin C Gel Cream. Not only is this cream bursting with Vitamin C, the light gel formula activates instantly on the skin too! So give this one a go to radiate that effortless glow.

Finally finish off your new routine with an SPF. Using sun protection is essential for brightening dull skin. Sun or no sun, it’s still an important ingredient to use to protect your complexion from those harmful rays. This Elizabeth Arden Eight Hour Intensive Daily Moisturiser has an SPF of 15  which is perfect for a light and protective feel. 

Go light on your skin

It’s so important to be light on your skin with your makeup products. Ideally you should be able to see your skin texture through the makeup, so using a lower coverage product is a must for Skinamlism. 

This BareMinerals Complexion Rescue Tinted Moisturiser is easy to use and looks great on the skin too. Combining a moisturiser, foundation and SPF in one is a dreamy combination for great skin. So, give your skin a breather and try out this new addition to FD and don’t worry, you can thank us later!

If you love having a little colour on your lip then Burt’s Bees Tinted Lip Oil is perfect! With a selection of 4 different shades you can change up your look from day to night all whilst hopping on the Skinamilism trend too. This ultra-moisutrising formula glides effortlessly to soften, condition and deliver a subtle glossy finish. Infused with nourishing coconut and meadowfoam seed oils, the click and twist pen features a soft brush applicator and leaves lips feeling comfortable and kissable with a hint of non-sticky colour!

Thank you for reading, we hope you’ve enjoyed this post! Come and take a look at the incredible fragrance and beauty brands we stock!

New Year, New In Brands We’re Loving

New Year, New In Brands We’re Loving

It’s officially 2021, and after a long year filled with ups and downs, it’s time you looked ahead and found your new forever favourite. Whether you’re a skincare obsessive or an all time fragrance fanatic, we have the ultimate guide to new in brands we’re loving here at FD! 

Alya Skin

Alya Skin, founded in 2018 by best friends, Manny Barbas & James Hachem, is a vegan and cruelty-free skincare brand revolutionising the world of beauty. With an aim to create the world’s must-have beauty mask, the Australian duo set out with the goal to produce the highest quality skincare at the most affordable price. Insta-famous and an internet sensation, Alya Skin’s Pink Clay Mask has fast become a cult-favourite. From masks and cleansers to scrubs and moisturisers, the vegan and cruelty free brand is one to watch!


Grüum is a young British brand that was founded by four friends from Manchester. They create clean skincare, haircare, suncare and shaving products that are kind to skin, and our planet. Inspired by Scandinavian ideals, they’ve pledged to only create products that serve a real purpose. Using only quality ingredients, they cut out the gimmicks and lose the labels. At grüum, they don’t make things “for him” or “for her”, they make them for everyone, with one fair price for all. All of the brand’s products are free from chemical nasties and are packed full of natural ingredients making them kinder to your skin and use recyclable materials wherever they can. So, if you’re on the lookout for a super scandi-inspired brand then Grüum is the brand for you!

Mad Beauty

Mad Beauty, the leader in design led cosmetics, are serious about putting the fun into cosmetics. Featuring a wide range of gifts for everyone, their products are all things novel, fun and incredibly unique! One of our personal favourites here at FD is the Mad Beauty Friends Lobster Bath Fizzers, it combines our two favourite things – friends and bath bombs! So, From Bags to Beauty Tools, Mad Beauty is filled with must-have products for all!

Lancôme Skincare 

Beautifully sophisticated and effortlessly evocative, Lancôme has been a firm favourite for years. More recently, Lancôme Skincare has dropped at Fragrance direct, featuring sumptuous moisturisers, eye creams, serums and more, Lancôme Skincare will enable you to unlock true expertise to regenerate, correct, hydrate and brighten your skin with advanced skincare rituals. Indulge with a luxurious routine and unlock the key to more nourished, glowing skin. Shop Lancôme’s iconic Genifique, Rénergie and Absolue ranges today, you won’t regret it!

Mui Mui 

The all new Miu Miu is here and we are obsessed! A brand that reflects their love for contradictory women: intelligently frivolous, fearlessly fun, seriously lighthearted, feminine feminists. Miu Miu is something of a chimera: you can’t quite categorize it because it refuses to be categorized. The scent is elusive – the Miu Miu character naturally rejects the expected, the proper, the reserved, or the clichéd – because the qualities it evokes are elusive: youth, femininity, freedom, and confidence that comes from knowing exactly what you want. If you’re a lover of all things fun and fruity then Mui Mui might just be your next new forever favourite!  

Thank you for reading, we hope you’ve enjoyed this post! Come and take a look at the incredible fragrance and beauty brands we stock!

Scents To See You Through The New Year

Scents To See You Through The New Year

May the year 2021 bring you lots of joy, happiness and… signature scents! Our favourite designer brands never disappoint us in the fragrance department and for that we’re truly grateful because there’s nothing like a spritz of a stunning new fragrance to uplift the mood. We’ve picked out some of our favourites for him and her that we’ll be loving all throughout the year ahead that we think may enjoy just as much too!

For Him

Paco Rabanne 1 Million For Men Eau de Parfum

How to become 1 Million among Millions? Here’s how. Be excessive with your style. By exaggerating, just enough. Always be bold. Again. And again. To dare to be too much. Make 1 Million Parfum your own. A unique fragrance. Among Millions. The audacity of leather! Intense, deliberately excessive, 1 Million Parfum harnesses the power of the sun. This floral leather dares to use contradicting forces. The duality between the salty pulsation of a flower, and the opulence of leather-solar harmony. An addictive scent of tuberose with accents of iodine. Leather scents patinated with resin and pine notes. Soaring sun rays. Amber heat. Excentuated sensuality. A minimal ingot, carved in glass and gold. Opulence with style. Gold wrapped in sunlight. New emblem carved in metal. Super-radiant. Obviously.

BOSS BOTTLED. Eau de Parfum

An intense and refined masculinity is revealed in BOSS Bottled Eau de Parfum. Created for driven, ambitious men ready to take on every challenge that comes their way, this noble composition brings a new intensity to the warmth and vibrancy of the timeless BOSS Bottled signature. Senses are awakened with a burst of apple and bergamot, contrasted with essence of black pepper. The spicy heart unfolds with warm and addictive cardamom and cinnamon oils. Exuding a powerful balance of strength and sophistication, base notes of dark vetiver and musk evolve through time, delivering a leathery and smoky signature. Composed by master perfumer Honorine Blanc, BOSS Bottled Eau de Parfum aftershave for him brings together exclusively sourced natural ingredients and innovative new extraction methods to create a scent with a luxurious singularity, and surprising contemporary facets.

Lacoste Match Point Eau de Toilette

Match Point fragrance: when emotion propels you to action. Breathe in the thrilling freshness of this new masculine Eau de Toilette by Lacoste, an explosive fusion of two contrasting accords. The green energy of basil and gentian bitterness combine in a breathtaking freshness. The thrilling black vibration of woody vetiver brings strength and intensity. Match Point Eau de Toilette aftershave for men is presented in an elegant bottle inspired by tennis codes. The unique concave base marks the impact of the decisive ball, while the green cap evokes the racquet of tennis legend René Lacoste. Bisected by a taut black line, the white label nods to the tennis court where the tension builds — for the final Match Point.

For Her

Valentino Voce Viva

Celebrating every woman’s voice, VOCE VIVA is the new feminine fragrance by Valentino. VALENTINO VOCE VIVA draws a parallel between the sound of your voice and the scent of your fragrance. Like a voice, a fragrance is personal, intimate, and leaves a trace. The harmony of a radiant floral bouquet, made addictive and powerful through an unexpected crystal moss accord, embodies the strength and intimacy of your voice. Roman at heart, Valentino Beauty is a Colour Cool Couture brand. COLOURFUL TOP NOTES: Colourful and sparkling top notes which open with fresh Italian bergamot, softened by sweet and juicy mandarin. COUTURE HEART NOTES: An opulent bouquet of floral heart notes, blending orange blossom absolute with golden gardenia. COOL BASE NOTES: An unexpected crystal moss brings a modern intensity to the base, with enveloping vanilla leaving an addictive impression.

Giorgio Armani My Way

Giorgio Armani, designer of timeless fragrances, unveils its new fragrance; MY WAY. Through new experiences and meaningful connections to others, one finds the path to the truest version of oneself. I AM WHAT I LIVE MY WAY is inspired by the genuine search for meaning and authenticity that lies outside oneself, ultimately creating a more profound way of being. Through the influence of serendipitous encounters and new experiences, one discovers one’s own multifaceted depths. Intimate yet universal, “I am what I live” encapsulates this ethos.

YSL Libre Intense

The structure of the original LIBRE composition celebrates the signature tension present in all YSL fragrances: tension between aromatic lavender from France and sensual orange blossom absolute from Morocco.

The Eau de Parfum Intense is emboldened by a melting floral heart where a flamboyant orchid accord blazes with sensuality. The fragrance reveals creamy and smoky facets before unveiling a woody-ambery base which fuses smooth vanilla and vetiver for depth and intensity.

Thank you for reading, we hope you’ve enjoyed this post! Come and take a look at the incredible fragrance and beauty brands we stock!

Beauty Trends To Look Out For In 2021

Beauty Trends To Look Out For In 2021

For many of us, 2020 has been spent fresh faced and in our favourite loungewear set, but it’s now time to look ahead and discover your new year, new you persona. We think there’s just no better way to do so than to become a skintellectual and read up on the beauty trends to look out for in 2021!

Maskne Products

After a turbulent year full of ups and downs, Maskne is just one of the not-so-fun things to come out of 2020, and with masks still in full force throughout the U.K, they’re definitely here to stay! But what is Maskne, might you ask? It’s the term associated with the words mask and acne – so if you’ve noticed your skin breaking out on your face, particularly around the chin, nose and mouth areas then you’re probably suffering from a case of maskne! If you’re wanting to prevent Maskne in the new year then be sure to use a hydrating moisturiser, we recommend Lancôme’s Hydra Zen Anti Stress Moisturising Cream.


Chances are you’re already on this train, with lots of us now working from home and meetings done over the phone rather than face to face, our makeup routines are increasingly getting smaller and smaller, that’s why skinimalism is going to be huge in 2021! With claims that it’s officially the end of the ‘caked on’ makeup look, minimalism is certainly following the less is more trend. If you’re wanting to try this new look out in 2021, use L’Oreal Paris’s Skin Paradise Tinted Moisturiser for the ultimate no makeup, makeup look!

Plant Based Skincare

Vegan products have been on the constant rise for many years now, but something that is predicted to be huge in 2021 is skincare and beauty that is completely plant based. Vegan skincare has become popular due to its ingredients that nourish and enhance your skin with no harsh chemicals, but that’s not the only reason we’re totally obsessed. Vegan skincare has benefits on the environment as they tend to be free of any hidden nasty ingredients and pesticides that affect our wonderful planet. If you want to be a part of the growing trend then try out Alya Skin, its whole range is completely vegan and cruelty free. 

The Modern Mullet

Following in her fathers foot footsteps, Miley Cyrus has recently debuted her fresh new mullet, much to our surprise, we’re all loving it right now! It really is the perfect style to rock if you’re wanting to embrace your natural hair in the new year. So why not swap out your basic cut and go all out with a shaggy new mullet. Before styling your incredible new do, spray a small amount of Tigi’s Bed Head Queen Beach Salt Infused Texture Spray to achieve a tousled look.

Blue Light Protection Skin Care

Nearly all of us can admit that they spend more than enough time in front of their screen, whether that be their phone, tv or laptop. But what many of us don’t know is the damage it could be having on our skin, with science indicating that it potentially contributes to premature skin aging, it’s time to fight back in 2021! Be sure that your daily moisturiser contains SPF, try out the Elizabeth Arden Eight Hour Intensive Daily Moisturiser now! 

Thank you for reading, we hope you’ve enjoyed this post! Come and take a look at the incredible fragrance and beauty brands we stock!

New Years Eve Makeup Inspo To Make You Sparkle

New Years Eve Makeup Inspo To Make You Sparkle

Party season is looking a little different this year – your dazzling dress has taken a backseat and you’ve swapped out your high heels for silky-soft slippers. But with more free time than ever, there’s no better way to experiment with your makeup than now! 

We’ve gathered the most impressive looks we could find, just for you. So read on to recreate and earn all the compliments during your virtual New Years Eve party this year!

Go Bold Or Go Home

You might be under the impression that you can’t rock a bright and bold eye at the same time as a bold lip, but you’re wrong. Take it from Rihanna, nothing says NYE glam more than a sparkling OTT eye and a bright red lip. We recommend picking out colours that compliment each other and pack on the shadow using a fluffy blending brush. If you’re looking for the perfect palette then use La Roc’s Artistry Book Palette which includes every single shade you could ever need!  

Bushy Brows

Our feeds are flooded with them and they’re so on trend right now, I think it’s safe to say we’re all a fan of those big and bold bushy brows, but some of us just weren’t blessed by the brow gods and they need a little extra help. That’s why the Maybelline Tattoo Brow Pomade Pot should be first on your list for those beautifully bold brows. Use this product first to fill in the gaps where the hair isn’t so thick. After that, use the Maybelline Brow Drama Sculpting Brow Mascara, this foolproof formula coats brows in rich colour, helping you achieve a sleek and structured look.

Gloss And Repeat

The 90s are officially back and glossy lips are in full force. Say goodbye to matte lipstick and hello to lip gloss! Here at FD we’re obsessing over Sosu’s Lip Gloss that comes in seven different shades, so if you’re feeling fun, you could even switch up your colours throughout the night. If you’re looking for more of a defined lip, then line your lips with a nude liner of your choice!

Colourful Liner

Colourful and outrageous eye liners having been trending all year now, so what better way to try it out than New Years Eve! This look by dmv.makeupartistry on Instagram pairs a neon green eyeliner with a toned down, natural look to really make the eyes stand out. If you’re someone that struggles with liner then position a piece of tape by your eye as a stencil, then carefully place the product along the tape, this trick will help you nail your look every single time! Rimmels Wonderswipe Liner in the shade My Bae is perfect for this look!

Warm Golds

There really is no better time to rock all things gold than NYE. Here Gigi Hadid teams a sleek black liner with a glowing blend of warm golden tones. Pair your lids with a shimmering highlighter to really make your skin pop. Here at FD we’re obsessed with Maybelline x Gigi Hadid’s West Coast Strobing Liquid, finish your look off by adding a small amount to your cheekbones and nose.

Finally, you can shop our full range of makeup products here and thank you for reading, we hope you’ve enjoyed this post! Come and take a look at the incredible fragrance and beauty brands we stock!

Unmissable Winter Sale Fragrance & Beauty Bargains

Unmissable Winter Sale Fragrance & Beauty Bargains

How does an online hub full of beautiful bargains, outstanding offers and ravishing reductions sound? That’s right, our Winter Sale 2021 is here available to shop right now and has been hand-crafted to make sale shopping easier than ever. Featuring perfumes, aftershaves, gorgeous gift sets, sultry skincare and golden haircare goodness, you’re going to want to get your hands on these dazzling deals while you can before they’re gone!

Not sure where to start? We’ve pulled out some of our favourite picks across fragrances for him and her, makeup marvels on our wishlist along with skincare needs and more. Get scrolling and let us tempt you…

Elie Saab Le Parfum, SAVE £34

Described as a floral and woody scent, Elie Saab Le Parfum opens with top notes of orange blossom, fusing with a heart of jasmine absolute and patchouli, all of which is rounded off with a smooth base of cedar accord and honey rose. Elie Saab is one of our most popular brands of fragrances here at Fragrance Direct, and this Elie Saab Le Parfum eau de parfum spray for women is proving a firm favourite amongst our customers for its light and feminine aroma that is infused with a hint of designer glamour.

YSL Black Opium Neon, SAVE £26

Discover Black Opium Eau de Parfum Neon where Black Opium’s signature coffee note meets luminous dragon fruit. Addictive, unparalleled in provocation and deliberatively seductive this stunning fragrance is faced by YSL Beauty global make-up and fragrance ambassador Zoë Kravitz. The Black Opium legacy is a cult-favourite as YSL continues to re-invent its ever-epic perfume. Why not treat yourself to Black Opium Neon where adrenaline-rich coffee gives way to an orange blossom heart electrified by luminous dragon fruit accord, wrapped by cool vanilla and white musk for a NEW statement scent that is both couture and edgy?!

Giorgio Armani Acqua Di Gio Profondo, SAVE £12

Discover Acqua di Giò Profondo, one of the newest masculine fragrances by Giorgio Armani. This scent is a contemporary and intense interpretation of Acqua di Giò, this time blending marine notes with aromatic essences and a woody marine accord, going back to the range’s origins: the sea. The refined navy-blue colour of the bottle pays tribute to Giorgio Armani’s most iconic colour. To sum up, this is one of the trendiest fragrances for him.

YSL Y Live Men Eau Intense, SAVE £26

Inspired by a man on the brink of discovery – a man on the edge of success, Y LIVE, much like the classic eau de toilette and Eau De Parfum before it, is a Fougère fragrance that sits between fresh and intense. Y LIVE is the olfactive embodiment of a man who is not afraid to take risks and to make life-changing decisions. This is a fragrance that encapsulates the sense of thrill before the performance, the man who lives for the adrenaline. With addictive notes of grapefruit and amber woods, this one is a must-have to wear all throughout 2021!

Max Factor Lipfinity Lip Colour, SAVE £8

On our makeup wishlist is Max Factor Lip Finity Lip Colour. It provides lasting impact with a fantastic staying power of up to 12 hours. There are so many shades to choose from which is always amazing when you’ve found yourself a new formula to fall in love with. With this lip colour you can achieve vibrant and moisturised lips thanks to the conditioning top layer too. Kiss Proof, Party Proof, Life Proof and Food Proof. What more could you ask for?

LaRoc Artistry Book Palette, SAVE £10

This one is for the eyeshadow-lovers! Discover your true masterpiece with this fantastic professional make up palette. The Artistry Book showcases a colour spectrum of 48 uniquely created professional makeup shades allowing you to experiment and explore colour. With 34 buttery mattes accompanied by 14 extra dimensional pressed foils, you can unleash your talent for makeup and create to your hearts content. This is the holy grail of professional make up palettes!

Elemis Pro-Collagen Marine Cream Ultra Rich 50ml, SAVE £20

Fan of all thing anti-aging? The anti-aging power of the best-selling multi award-winning Pro Collagen Marine Cream has now been combined with a rich base of amino acids, antioxidants, vitamins and seaweeds to comfort and nourish dry or dehydrated skin. Specially formulated to provide instant and long-lasting hydration it is clinically proven to keep skin moisturised for up to 24 hours. Skin is left softer, smoother and firmer.

REN Clean Skincare Rose O12 Moisture Defence Oil, SAVE £14

This is one of our favourites for dry skin… a super-hydrating oil for dry and mature skin, designed to lock in moisture and protect from dryness. When skin is dry, it simply needs a boost, and this rich oil is just that. Targeting dull, tight skin, it helps to re-hydrate and re-energise, restoring softness and radiance!

Decleor Luxury Size Lavender Shower Gel, SAVE £8.00

Experience a calming cleanse with the DECLÉOR Luxury Size Lavender Shower Gel, a soothing body wash infused with Lavender Essential Oil. Tested on sensitive skin, the bath and shower gel effectively lifts away dirt and impurities while delicately scenting the skin with its relaxing Lavender aroma. It will soothe and caress the skin, softening and cleansing to leave the body feeling refreshed and comforted.

Baylis & Harding Jojoba, Vanilla & Almond Oil 5 Piece Set, SAVE £11

Last but not least, our Winter Sale is full of incredible gift sets. We’re love this one that provides everything you need to create the perfect pampering experience. The set includes 300ml Body Wash, 300ml Shower Crème, 150g Soap, 130ml Hand & Body Lotion and 100ml Body Butter. All of which are made with Baylis & Harding’s most indulgent fragrance: Jojoba, Vanilla & Almond – how dreamy?!

Thank you for reading, we hope you’ve enjoyed this post! Come and take a look at the incredible fragrance and beauty brands we stock!