Father’s Day Gifts

Father’s Day Gifts

Are you guilty of presenting your dad with a shirt shaped present on Father’s Day? What about that pair of socks you know he’ll LOVE because, well, who wouldn’t love a pair of socks? Ladies and gentleman, it’s time to confess your Father’s Day sins and think outside of the box for this impending Father’s Day occasion.

Aside from a trip down to the pub and bottle of his favourite fine wine, why not treat him an aftershave gift set or maybe one of our best selling men’s fragrances? Choosing a fragrance will show him how much you care and that you’ve put a lot of personal thought into this year’s Father’s Day gift. Read on to discover all our favourite Father’s Day gifts’

First up we have the legendary and iconic Hugo Boss BOSS Bottled. This masculine scent is perfect for Father’s Day as it’s simplistic, unaffected and distinctly male. Your dad is bound to love this scent and it’s everything you’d expect from a Hugo Boss scent. This must-have fragrance combines fresh and zingy notes with more musky flavours to create a beautiful aftershave. A well rounded fragrance that’s perfect for the modern man!


Dolce and Gabbana The One for Men is true classic. Since its launch in 2008 this aftershave has been a staple in every man’s fragrance collection, the type of scent that never gets old. It is a woody, oriental fragrance with top notes of grapefruit, basil and coriander leading through to a base of amber, cedar and tobacco. This scent is sure to make a lasting impression and one your dad will cherish for years to come!

Next up we have Paco Rabanne Invictus. The Invictus aftershave range is both fresh and powerful, designed for the dynamin, confident man. Make your dad feel like a champion this year with blends of marine top notes guaiac wood, pepper, grapefruit zest and violet leaves. Each product in the Invictus range plays with the same energising scents so why not go the extra mile and pick up the Invictus gift set.


Gucci Guilty is the perfect signature scent to inspire total confidence to whatever the day brings. The Gucci Guilty aftershave has masculine notes of lemon, orange blossom, cedar wood and patchouli. It is a luxurious scent that will be a real treat for your Dad this Father’s Day. Gucci Guilty Pour Homme comes housed in a sleek slate bottle which looks super stylish.


We also have Carolina Herrera 212 Men is the perfect fragrance for the modern man, brimming with masculine poise and total confidence. The modern-day classic has been a huge hit since it was released in 1999, blending unmistakeably manly fragrances with a crisp, fresh undertone for a truly dynamic, powerful aftershave. 212 Men combines zingy green apples, spices and grapefruit with heady hits of ginger, sage and violet. A gorgeous everyday scent for your dad this Father’s Day!

Paco Rabanne Invictus Eau de Toilette
Invictus is the hugely popular scent from the legendary Paco Rabanne. Championing masculinity and strength it is bound to be a winner for your Dad! It is fresh and has an invigorating mix of marine accord, grapefruit zest, bay leaf and patchouli. The trophy packaging is godly and will be sure to make your dad feel extra special.

Joop! Homme Eau de Toilette
Joop! Homme is a strong and masculine fragrance that features oriental notes that create a sensual and bold scent. The pink bottle is for the daring and confident Dad who is not afraid to be outspoken. A combination of orange blossom, bergamot and Amalfi lemon make up this intriguing scent. At £21.95 you’ll be making a massive saving!

Carolina Herrera 212 Men Eau de Toilette
212 Men from Carolina Herrera is a contemporary scent for men, it is a confident masculine scent that is perfect for the modern Dad. With top notes of green apple, spices and grapefruit and base notes of musk, cedar, incense and sandalwood this is a great scent for those who like a woody floral musk.

Jean Paul Gaultier Le Male Eau de Toilette
Le Male from Jean Paul Gaultier is a true classic. A fresh charismatic fragrance that is perfect for casual or formal wear, perfect for those Dads who like a signature scent! The packaging of the bottle and the tin make it even more perfect to give as a Father’s Day gift. This scent includes notes of wormwood, bergamot, cardamom, lavender and orange.

Hugo Boss Boss Bottled Unlimited
The new fragrance from Hugo Boss is a must have scent for men! Boss Bottled Unlimited is an energetic and masculine fragrance that will be sure to suit your Dad. It is fresh and inviting with notes of mint, iced violet leaves and grapefruit which creates a wearable fragrance for every day. Perfect for the Dad who is always on the go!

Diesel Only The Brave Extreme
Only the Brave Extreme is the perfect choice for all those Fathers who are just heroes! Only the Brave Extreme is the new launch from Diesel and we just can’t get enough of it. The packaging is unique and masculine and sure to be a hit with your Dad!
Well those are our top 6 but you can check out more of our Father’s Day picks here!

New Brand: Crabtree & Evelyn

New Brand: Crabtree & Evelyn



Here at Fragrance Direct we’ve got a great new brand on site, Crabtree and Evelyn. We wanted to give you a quick run down on what they’re all about and why we’re so excited to welcome them to the FD family.

Crabtree and Evelyn are world renowned for quality fragrances, beautifully presented gifts and indulgent bath and body collections. Inspired by nature, the brand draws on its rich heritage and knowledge of plants to offer botanically inspired products, which enliven the senses and add a touch of luxury to everyday rituals.

A bit of history; founded in 1972, Crabtree and Evelyn was started as a small family business by Cyrus Harvey. He had a passion for travel and an inherent in all things natural. His inspiration came from the life of John Evelyn, who was one of the first naturalists and conservationists.
‘ Explore everything, keep the best’ was the motto of John Evelyn and to this day continues to be the guiding inspiration for Crabtree and Evelyn.

Today, more than 40 years since the company began, they continue to draw on the rich heritage and knowledge of plants and botanicals while embracing new discoveries. This is expressed in their product range of beautifully packaged body and hand care luxuries and home spa essentials. The Crabtree apple became the icon for the brand in the 1980’s and the brand began to become recognisable for its inimitable and uniquely crafted style and the first UK store opened on Kensington High Street.


Crabtree and Evelyn have travelled the world in search of inspiring, efficacious and unusual ingredients for their fragrances and products. They are dedicated to producing products that transform everyday rituals into extraordinary, pleasurable experiences and that create a moment of self-indulgence for the user.

The current ranges include:
Hand Care Collection
Fine Fragrance Collection
Botanical Collection
Men’s Grooming Collection

So whether you want to look good or feel better or both, allow Crabtree and Evelyn to take you on a journey of discovery to ‘Explore everything. Keep the best’.


FD Presents: How To Make Your Perfume Last Longer

FD Presents: How To Make Your Perfume Last Longer

Perfume can be expensive. Sigh. The luxurious scents we love can make a huge difference to everyday mood and self-confidence, but fueling the passion can feel like a chore when replacing each bottle means such a big knock to your bank balance.

Whether you wear your signature scent each day or you’re trying to make that special occasion bottle last longer, there are plenty of ways to make your perfume last longer from the moment you apply it to your skin. Make the most of your favourite scent with our tips and tricks for longer-lasting perfume and find some more exciting ways to spend the money you save each month!

Making perfume last longer

Here are our ten expert tips for making the most of your favourite perfume:

  1. Understand perfume types
  2. Choose a stronger scent
  3. Store it well
  4. Keep your skin hydrated
  5. Moisturise before application
  6. Apply to damp skin
  7. Spray it in the right places
  8. Don’t rub!
  9. Apply scent to your clothes
  10. Use every drop!

Understand perfume types

Knowing a little about the different types of perfume can help you make the best decisions at the start of your journey. Choosing a perfume with a long-lasting formula will mean more time between replacements, so you can save money and get the most out of your favourite scent.

From eau de toilette to parfum, from cologne to body spray, there are lots of different perfume types available, which means choosing the best formula can be difficult. What’s the difference? Eau de toilette, cologne, and body sprays have a lower concentration of fragrance oils, which means a more subtle scent that wears away quickly.

If you’re looking for a formula that promises to last, choose an eau de parfum, which will be more highly concentrated and will last longer on your skin. A lot of the time, just one or two sprays will be enough to last all day! Eau de parfum can be a little more expensive, but when you consider how long it will last you might find the option is much better value for money than a lower-cost alternative.

Choose a stronger scent

Choosing a stronger scent is another sure-fire way to enjoy the effects of your perfume for longer. Powerful fragrances, like musks, tend to make more of an impact and last longer than a fresher alternative. If you can’t decide between a rich scent and a lighter option, consider how long it might last when you’re making your decision.

Store it well

The way you store your perfume can make a big difference when it comes to its quality over time. Our favourite fragrances can’t last forever, but there are a few ways you can maximise your perfume’s life.

Keep your perfume away from direct sunlight. Heat and light from sun and daylight can cause the fragrance oils to break down sooner than they might otherwise. You should also be careful not to store your perfume anywhere that gets warm, like above a radiator or in a steamy bathroom. High temperatures can affect the top notes of your scent and even turn them sour!

The best place to store your perfume is in its original box, or at least on a dressing table away from extreme high and low temperatures.

Keep your skin hydrated

Before you apply perfume to your skin, make sure you’re well hydrated. Keeping your skin hydrated is a major bonus for just about every element of beauty, from hair and nails to skin and even eye brightness. What you might not have known, however, is that having hydrated skin can help your perfume last longer!

If your skin is dehydrated, it will drink up any liquid that’s applied in an attempt to rehydrate itself. Keep yourself healthy and hydrated, and you’ll find your perfume sits better and lasts for longer.

Moisturise before application

Moisturise your pulse-points before applying perfume for a longer-lasting and more intense fragrance effect. Use a non-scented moisturising lotion on your wrists and neck to create a barrier for your perfume to sit on.

Tip: use a body lotion that matches your perfume for even longer-lasting results.

Apply to damp skin

Surprising, but a great tip! Spray on your perfume just after you get out of the shower to reap the benefits of your favourite scent. Make sure you dry off a little, so you aren’t applying perfume onto dripping wet skin, but keep your wrists and neck a little damp to help lock in the fragrance oils for longer-lasting results.

If you’re applying your perfume to shower-fresh skin, be sure to let it dry for a few minutes before you get dressed.

Spray it in the right places

Where you spray your perfume can make a pretty big difference when it comes to its effect and how long it will last. Aim for parts of your body which are naturally warmer, like your wrists and neck, for the best results.

Don’t rub!

So many perfume wearers apply a spritz onto each wrist and then rub them together, without realising that the friction created causes fragrance oils to fade faster. Rubbing perfume also impacts the natural development of the scent and can make it smell different. Instead, apply a spray and let the liquid dry naturally on top of your skin.

Apply scent to your clothes

There are lots of places you might like to spray your favourite perfume for longer-lasting results. Try a little on your clothes to intensify the scent and make it last longer than the one day between showers.

Tip: never spray perfume directly onto your clothes, as some formulas can stain.

Use every drop!

To make the most of every drop, open up your nearly empty perfume bottle and pour what’s remaining into a scent-free body lotion. Rub on a little lotion into your regular perfume spots to get more from your favourite product.

Use these simple tips and tricks to get the most out of your perfume and enjoy the sweet smell all day long. For more beauty and wellness advice, keep exploring the Fragrance Direct blog!

5 Minutes with Jean Paul Gaultier

5 Minutes with Jean Paul Gaultier



The new John Paul Gaultier Essence De Parfum has just launched, with updated scents for the ever popular Classique and Le Male. We wanted to see what the inspiration was behind the brand and what perfume means to the man himself; Jean Paul Gaultier.

1. What is Perfumery for you? What does its universe embody?
Parfumerie is a bit like Aladdin’s cave for me. There are so many elements, discoveries’ I have been experimenting with new fragrances for more than 20 years now, pushing the limits in this fascinating field. There are endless possibilities.

2. Is there a link between Haute Couture and Perfume?
Of course. Perfume is the first article of clothing it sets the pace of a look. And there is a vast savoir-faire in both fields. On both sides, there is a continual search for new shapes and new scent. And it is in this savoir-faire that both couture and perfume find their fulfilment.

3. What is most difficult when launching a perfume brand?
The most difficult thing is probably staying true to one’s own universe and to oneself. And to succeed in translating one’s values and obsessions into perfume. It is only by being in this state of mind, and thanks to savoir-faire, that one can reconcile both universes.

4. Not all fashion houses have a savoir-faire in perfumery, why did you choose to embrace this domain?
My DNA is to innovate and to be at odds with conventional ideal of beauty ‘ I always wanted to show more than one side of beauty. In my perfumes, I want to keep this irreverence and keep looking for a divergent beauty.

5. Once scent you like on other people?
The smell of freshness.

6. One scent you do not like on yourself?
A scent that would be too invasive.

7. An olfactory memory that transports you?
The smell of rice powder in theatres. It reminds me of the magical world I discovered at 6, when my grandmother took me to a show at the Theatre du Chatelet. It was like breaking through an all-new world, full of magic and poetry.

8. A childhood smell?
My grandmother’s boudoir.

9. What are the necessary qualities to appreciate a perfume?
A sense of surprise, an olfactive memory, like an image that appears in your head when you smell the perfume. I am a very visual person and scents trigger images in my head.

10. Do you think that women are more faithful to their men or to their perfume?
It is a good thing to be faithful, but it is also good to change. To each their own.

11. One word to describe JPG Perfumes?
Innovating, surprising, savoir-faire and punk attitude.

12. To whom is this beautifully designed body perfume addressed to?
Bodies evolve and so do perfumes. After more than 20 years of existence, they needed a new body and new look.

13. Your favourite quote about perfume?
‘When we talk about Belle Parfumerie, it does not always mean natural and raw materials’

You can get the new John Paul Gaultier Essence De Parfum here.


Top 10 Aftershaves for Men

Top 10 Aftershaves for Men



So last week we rounded up all our top selling perfumes for women. Now we don’t want to make all you guys out there feel left out, or if you’re looking for that perfect gift for the man in your life and don’t know which to go for’ let us give you a little help! Our top 10 choices for the Men’s Aftershave coming up!

1. Armani Diamonds. The Armani Diamonds range if a firm favourite here at FD, for both men and women. The Diamonds scent is fresh and daring, it includes notes of bergamot and guaiac wood with base notes of cacao and amber. Its masculine aroma is really long lasting and perfect for those special occasions where you really want to make an impression.

2. Next up we have Paco Rabanne Ultraviolet. Now this aftershave comes in a sleek luxurious bottle that is made of glass, metal and silicone to really give off that masculine look. The scent is intense and bold, with strong notes that will be sure to leave you irresistible! A powerful combination of notes including Amber and mint, pepper and a base of vanilla and oakmoss. This powerful scent is the definition of masculine and is perfect for the confident male.

3. Carolina Herrera 212 Man is a contemporary scent for the young, modern man. Fragrance Direct customers love the 212 range and this one for males is a firm favourite for its deep, masculine scent. The fragrance opens with fresh notes of green apple and grapefruit and finishes with base notes of musk, cedar and sandalwood. It’s the perfect aftershave if you are looking for an everyday scent that can be worn both day and night.

4. Davidoff Cool Water is a classic scent that was first introduced in 1988, the first aquatic male scent to hit the market. Ever since the Cool Water range has been really popular and it’s easy to see why. The scent is cool and sexy, a distinctive scent that will soon be your signature! It is a refreshing and interesting blend of sea water, mint, lavender and rosemary and base notes of musk, oakmoss, cedar and amber. This iconic aftershave for the striking man.

5. Burberry Touch for Men is a unique fragrance that is loved by men of all ages. This classic scent is a woody, floral aftershave that is perfect for daytime or evening wear. The notes include Artemisia and violet leaf complimented with a splash of citrus mandarin orange. With base notes of tonka bean, vetiver and white musk. A truly classic scent that is loved by many.

5 of our top 10 mens aftershaves

6. Next on the list we have Paco Rabanne Pour Homme. This aftershave is a popular choice here at FD, the aromatic and wood scent combined with spicy elements gives it a cool and modern edge. Top notes include Brazilian rosewood, clary sage and rosemary and base notes of honey, amber and musk make this the perfect casual fragrance for every day wear.

7. Armani He EDT is described as a mossy and woody fragrance. Ideal for any occasion you need to make an impression because of its deep and masculine aroma. Notes include bergamot, sage, cardamom and tonka bean.

8. Another popular brand for FD is Diesel and the Only the Brave range is a winner. The aftershave is a woody and oriental fragrance, opening with notes of leather, lemon, amber and cedar wood. The fragrance is perfectly represented by the clenched fist shape of the bottle, a rich and masculine scent!

9. Calvin Klein Obsession for Men is a timeless and classic scent for men. The aftershave always holds a place in our top sellers for men due to the masculine and powerful aroma. It has a distinctive scent that is instantly recognisable; notes include bergamot, grapefruit, lime and cinnamon and base notes of amber and sandalwood. A perfect choice for the classic gentleman.

10. Finally on the list we have Joop Homme. Joppe Homme is a sensual, masculine fragrance that is perfect for the younger guy. The aftershave includes notes of orange blossom, mandarin, bergamot and Amalfi lemon, finishing with sandalwood, tonka bean and vanilla to create a warming oriental side to the composition. This aftershave is super long lasting and perfect for casual, everyday wear.

our other 5 top 10 aftershaves for men

Let us know which fragrances make your top 10 over on twitter @fragrancedirect. If you wanna see more top designer aftershave at the best prices, have a look at our website and also keep an eye on our weekly perfume offers.

Best of Bank Holiday Splurges

Best of Bank Holiday Splurges

The Bank Holiday weekend is finally here and along with it has come some amazing new releases on Fragrance Direct. From Hugo Boss to Georgio Armani and Givenchy, April has seen them all ‘ and if a three day weekend isn’t enough for you to treat yourself, then we don’t know what is. Catch up on this week’s new releases and favourites here at Fragrance Direct HQ. (more…)