New Brand: Crabtree & Evelyn

New Brand: Crabtree & Evelyn



Here at Fragrance Direct we’ve got a great new brand on site, Crabtree and Evelyn. We wanted to give you a quick run down on what they’re all about and why we’re so excited to welcome them to the FD family.

Crabtree and Evelyn are world renowned for quality fragrances, beautifully presented gifts and indulgent bath and body collections. Inspired by nature, the brand draws on its rich heritage and knowledge of plants to offer botanically inspired products, which enliven the senses and add a touch of luxury to everyday rituals.

A bit of history; founded in 1972, Crabtree and Evelyn was started as a small family business by Cyrus Harvey. He had a passion for travel and an inherent in all things natural. His inspiration came from the life of John Evelyn, who was one of the first naturalists and conservationists.
‘ Explore everything, keep the best’ was the motto of John Evelyn and to this day continues to be the guiding inspiration for Crabtree and Evelyn.

Today, more than 40 years since the company began, they continue to draw on the rich heritage and knowledge of plants and botanicals while embracing new discoveries. This is expressed in their product range of beautifully packaged body and hand care luxuries and home spa essentials. The Crabtree apple became the icon for the brand in the 1980’s and the brand began to become recognisable for its inimitable and uniquely crafted style and the first UK store opened on Kensington High Street.


Crabtree and Evelyn have travelled the world in search of inspiring, efficacious and unusual ingredients for their fragrances and products. They are dedicated to producing products that transform everyday rituals into extraordinary, pleasurable experiences and that create a moment of self-indulgence for the user.

The current ranges include:
Hand Care Collection
Fine Fragrance Collection
Botanical Collection
Men’s Grooming Collection

So whether you want to look good or feel better or both, allow Crabtree and Evelyn to take you on a journey of discovery to ‘Explore everything. Keep the best’.


FD Presents: How To Make Your Perfume Last Longer

FD Presents: How To Make Your Perfume Last Longer



Now we all know perfume isn’t the cheapest beauty purchase, it’s a luxury us women like to indulge in or a much treasured gift. You want to feel like you’re making the most out of your perfume and that it’s lasting the length of time on the skin. Particularly in the summer months you step outside and your makeup slides off and perfume has completely disappeared. So we’ve put together some tips on how to make the most of your perfume and how to make the scent last longer on the skin.

1. Moisturise the pulse spots. If you use a non-scented moisturiser on the pulse areas, so the wrists and neck you will create a barrier which ensure the fragrances holds longer and doesn’t soak into the skin as much. It gives the oils in the perfume something to cling onto, ensuring maximum staying power. Tip: using a body lotion that matches the perfume you’re using is ideal for layering on the scent.

2. Where to spray the scent. Now where you actually spray your perfume is very important for how long it will last, you need to spray onto the areas that are naturally warmer. The wrists, the neck, even behind the knees!

3. Don’t rub your wrists together! Now this is a habit for most perfume wearers, spritz on the wrists and then rub them together. This is a big NO NO if you want your perfume to last as long as possible. The friction causes the top notes of the perfume to fade faster and therefore not last as long on the skin. It also breaks down the natural development of the perfume and effect scent as a whole.

4. Keep your skin hydrated. Keeping your skin hydrated is a major bonus for just about every beauty tip ever but it really does help your perfume last longer. Dehydrated skin tries to drink in everything that you layer on so healthy and hydrated is the way forward to make sure your perfume is soaked straight up.

5. Don’t just spray it onto your body. You can spray your perfume in lots of other places, not just on the body. Spray it on your clothes, hair, car anywhere you like! It will intensify the scent and make it last longer throughout the day. Make sure you don’t spray directly onto your clothes though as some perfumes can stain.

6. Spray your perfume just after you’ve got out of the shower. Damp skin locks in the scent and therefore it lasts much longer, but make sure you give it a few minutes before you get dressed so that it doesn’t rub off straight away.

7. Opt for a stronger scent. Stronger perfumes are obviously going to make more of an impact and last longer overall. Musks are traditionally a more resilient note and chances are you’ll be smelling it all day long.

8. Know what the different types of perfume are. Do you know your eau de toilette from your parfum or cologne from your body spray? The different types of scent mean different things for how long it’s going to last but also the strength of scent. Body sprays, cologne and eau de toilette’s have a lower concentration of fragrance oils and they have a more subtle scent. Eau de parfum tend to last longer and have a stronger scent. So it might just be worth forking out that little bit extra for parfum over the toilette.

9. Storing your perfume. The way your store your perfume will definitely affect how long it is going to last, perfume doesn’t last forever! It needs to be stored away from daylight, because heat and light can ultimate break down oil in the fragrance. Also not a good idea to store your scent somewhere that gets pretty warm, high temperature affect the top notes of the fragrance and can turn it sour! The best place to store perfume is in its original box, most probably on your dressing table away from extreme highs and lows in temperature.

10. Add the last few drops into a body lotion. Can’t get to the last millilitres at the bottom of the bottle? Pour it into an unscented body lotion to really make the most of that bottle! It avoids waste and makes your favourite scent last even longer.

These simple tweaks will keep you smelling sweet all day long and we bet you’re going to be telling everyone to stop rubbing their wrists together!

5 Minutes with Jean Paul Gaultier

5 Minutes with Jean Paul Gaultier



The new John Paul Gaultier Essence De Parfum has just launched, with updated scents for the ever popular Classique and Le Male. We wanted to see what the inspiration was behind the brand and what perfume means to the man himself; Jean Paul Gaultier.

1. What is Perfumery for you? What does its universe embody?
Parfumerie is a bit like Aladdin’s cave for me. There are so many elements, discoveries’ I have been experimenting with new fragrances for more than 20 years now, pushing the limits in this fascinating field. There are endless possibilities.

2. Is there a link between Haute Couture and Perfume?
Of course. Perfume is the first article of clothing it sets the pace of a look. And there is a vast savoir-faire in both fields. On both sides, there is a continual search for new shapes and new scent. And it is in this savoir-faire that both couture and perfume find their fulfilment.

3. What is most difficult when launching a perfume brand?
The most difficult thing is probably staying true to one’s own universe and to oneself. And to succeed in translating one’s values and obsessions into perfume. It is only by being in this state of mind, and thanks to savoir-faire, that one can reconcile both universes.

4. Not all fashion houses have a savoir-faire in perfumery, why did you choose to embrace this domain?
My DNA is to innovate and to be at odds with conventional ideal of beauty ‘ I always wanted to show more than one side of beauty. In my perfumes, I want to keep this irreverence and keep looking for a divergent beauty.

5. Once scent you like on other people?
The smell of freshness.

6. One scent you do not like on yourself?
A scent that would be too invasive.

7. An olfactory memory that transports you?
The smell of rice powder in theatres. It reminds me of the magical world I discovered at 6, when my grandmother took me to a show at the Theatre du Chatelet. It was like breaking through an all-new world, full of magic and poetry.

8. A childhood smell?
My grandmother’s boudoir.

9. What are the necessary qualities to appreciate a perfume?
A sense of surprise, an olfactive memory, like an image that appears in your head when you smell the perfume. I am a very visual person and scents trigger images in my head.

10. Do you think that women are more faithful to their men or to their perfume?
It is a good thing to be faithful, but it is also good to change. To each their own.

11. One word to describe JPG Perfumes?
Innovating, surprising, savoir-faire and punk attitude.

12. To whom is this beautifully designed body perfume addressed to?
Bodies evolve and so do perfumes. After more than 20 years of existence, they needed a new body and new look.

13. Your favourite quote about perfume?
‘When we talk about Belle Parfumerie, it does not always mean natural and raw materials’

You can get the new John Paul Gaultier Essence De Parfum here.


Top 10 Aftershaves for Men

Top 10 Aftershaves for Men



So last week we rounded up all our top selling perfumes for women. Now we don’t want to make all you guys out there feel left out, or if you’re looking for that perfect gift for the man in your life and don’t know which to go for’ let us give you a little help! Our top 10 choices for the Men’s Aftershave coming up!

1. Armani Diamonds. The Armani Diamonds range if a firm favourite here at FD, for both men and women. The Diamonds scent is fresh and daring, it includes notes of bergamot and guaiac wood with base notes of cacao and amber. Its masculine aroma is really long lasting and perfect for those special occasions where you really want to make an impression.

2. Next up we have Paco Rabanne Ultraviolet. Now this aftershave comes in a sleek luxurious bottle that is made of glass, metal and silicone to really give off that masculine look. The scent is intense and bold, with strong notes that will be sure to leave you irresistible! A powerful combination of notes including Amber and mint, pepper and a base of vanilla and oakmoss. This powerful scent is the definition of masculine and is perfect for the confident male.

3. Carolina Herrera 212 Man is a contemporary scent for the young, modern man. Fragrance Direct customers love the 212 range and this one for males is a firm favourite for its deep, masculine scent. The fragrance opens with fresh notes of green apple and grapefruit and finishes with base notes of musk, cedar and sandalwood. It’s the perfect aftershave if you are looking for an everyday scent that can be worn both day and night.

4. Davidoff Cool Water is a classic scent that was first introduced in 1988, the first aquatic male scent to hit the market. Ever since the Cool Water range has been really popular and it’s easy to see why. The scent is cool and sexy, a distinctive scent that will soon be your signature! It is a refreshing and interesting blend of sea water, mint, lavender and rosemary and base notes of musk, oakmoss, cedar and amber. This iconic aftershave for the striking man.

5. Burberry Touch for Men is a unique fragrance that is loved by men of all ages. This classic scent is a woody, floral aftershave that is perfect for daytime or evening wear. The notes include Artemisia and violet leaf complimented with a splash of citrus mandarin orange. With base notes of tonka bean, vetiver and white musk. A truly classic scent that is loved by many.

5 of our top 10 mens aftershaves

6. Next on the list we have Paco Rabanne Pour Homme. This aftershave is a popular choice here at FD, the aromatic and wood scent combined with spicy elements gives it a cool and modern edge. Top notes include Brazilian rosewood, clary sage and rosemary and base notes of honey, amber and musk make this the perfect casual fragrance for every day wear.

7. Armani He EDT is described as a mossy and woody fragrance. Ideal for any occasion you need to make an impression because of its deep and masculine aroma. Notes include bergamot, sage, cardamom and tonka bean.

8. Another popular brand for FD is Diesel and the Only the Brave range is a winner. The aftershave is a woody and oriental fragrance, opening with notes of leather, lemon, amber and cedar wood. The fragrance is perfectly represented by the clenched fist shape of the bottle, a rich and masculine scent!

9. Calvin Klein Obsession for Men is a timeless and classic scent for men. The aftershave always holds a place in our top sellers for men due to the masculine and powerful aroma. It has a distinctive scent that is instantly recognisable; notes include bergamot, grapefruit, lime and cinnamon and base notes of amber and sandalwood. A perfect choice for the classic gentleman.

10. Finally on the list we have Joop Homme. Joppe Homme is a sensual, masculine fragrance that is perfect for the younger guy. The aftershave includes notes of orange blossom, mandarin, bergamot and Amalfi lemon, finishing with sandalwood, tonka bean and vanilla to create a warming oriental side to the composition. This aftershave is super long lasting and perfect for casual, everyday wear.

our other 5 top 10 aftershaves for men

Let us know which fragrances make your top 10 over on twitter @fragrancedirect. If you wanna see more top designer aftershave at the best prices, have a look at our website and also keep an eye on our weekly perfume offers.

Best of Bank Holiday Splurges

Best of Bank Holiday Splurges

The Bank Holiday weekend is finally here and along with it has come some amazing new releases on Fragrance Direct. From Hugo Boss to Georgio Armani and Givenchy, April has seen them all ‘ and if a three day weekend isn’t enough for you to treat yourself, then we don’t know what is. Catch up on this week’s new releases and favourites here at Fragrance Direct HQ. (more…)