Carolina Herrera creates a new fragrance, capturing the bold femininity and sensual duality of the modern woman.
Good Girl is the ultra feminine fragrance that embraces the modern women of today. Good Girl revels in her unapologetic duality – her femininity and sensuality, her timeless elegance and casual irreverence, her hopeless romance and fearless independence. The House of Herrera has created a fragrance that captures and celebrates her glorious, high spirited duality.
With Good Girl, Carolina Herrera makes its boldest, most provocative statement to date. For more than 30 years, the House of Herrera has created fashion and fragrances defined by the effortless elegance and sophistication that epitomises New York style. Always relevant, Carolina Herrera’s new fragrance reflects the multidimensional attitudes of the modern woman, further expressed through the campaign hashtag “#It’sGoodToBeBad”.
To create Good Girl, Carolina Herrera de Baez turned to master perfumer Louise Turner. Known for her adventurous, innovative approach, Turner was the perfect perfumer to capture in scent the excitement and exhilarating complexity of today’s sophisticated woman.
Black and white, dark and light, good girl bad girl. It is both freshly light and moodily dark. The sweet, alluring qualities of jasmine give Good Girl it’s brightness and femininity. The darker side of Good Girl is created with richly fragrant cocoa and intoxicating Tonka. Almond and coffee bring Good Girl its immediate vibrancy. Tuberose, extracted in a new way that creates a rich delicacy, is what Louise calls the fragrance’s “wild card”, bringing fluidity and femininity.
The Good Girl bottle makes a powerful, emotional statement. A glass bottle of a very high-heeled shoe, it speaks as eloquently of the power of modern femininity and a woman’s dual nature as the fragrance itself. Made of sleek, smoky midnight blue glass, the Good Girl stiletto bottle stands on the tallest, thinnest gold heel.
An unexpected, highly innovative fragrance in a bottle as memorable and emotionally engaging as the fragrance itself, Good Girl captures the spirit and imagination of a modern powerful woman.
Good Girl is brought to life through a series of images tat capture the essence of the fragrance. Super model Karlie Kloss weaves a spell that exposes a woman’s sensuality and mystery and at the same time speaks to her bold intelligence and playfulness – the delight Good Girl takes in being absolutely unapologetically herself.
Karlie Kloss embodies the perfect Good Girl. She incarnates the feminine power, she is strong and sensual. Kloss is not only a model but also an entrepreneur in a male dominated world of tech enthusiasts. She is fearless. She had the strength to give up her Victoria’s Secret wings to focus on her studies. Kloss is a modern supermodel. She has run the Carolina Herrera Runway now for many years and now she is Good Girl by Carolina Herrera New York.