BOSS Parfums introduces Eau de Parfum to the BOSS Bottle fragrance family, and reveals a bold new direction for the Man of Today campaign: Be Your Own Man. What makes you, you? In a world where the path to self-fulfilment is more diverse than ever before, every man is free to be the person he wants to be. The opportunities and challenges on his journey, and the choices he makes, add to the richness of his personal story.

With the launch of new BOSS Bottled Eau de Parfum, BOSS is inviting every Man of Today to share what inspires him, his passions and values, and how he pursues his goals and dreams.

BOSS Bottled global fragrance ambassador Chris Hemsworth embodies this modern and multi-faceted vision of the Man of Today.

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BOSS Bottled’s Man Of Today

Professional success, family values, and social engagement are brought into balance by the Australian actor, who combines his big-screen career with dedication to his wife and children, a passion for fitness, and active personal support for wildlife charities and health initiatives.

“I’ve always identified with the BOSS Man of Today campaign values, that we are all masters of our own story and you’ve got to stay true to who you are and not allow others to define what success looks like for you.” – Chris Hemsworth

Chris’ drive to make the most of every moment and follow his own path forward is not only inspiring, it is also a reminder that every man is a Man of Today in his own way.

The Fragrance

An intense and refined masculinity is captured in BOSS Bottled Eau de Parfum, composed by master perfumer Honorine Blanc. This spicy-woody fragrance of contrasting forces is created for every driven, ambitious man who is following his own path forward, determined to be a Man of Today in his own way. 

Dynamic masculinity

A unique bergamot fraction, offering a bright burst of citrus accompanied by light floral notes, joins the vibrant apple accord of the original BOSS Bottled fragrance in this noble composition. Clary sage extract widens the spectrum of soft floral facets, while essence of black pepper from Madagascar provides a spicy and masculine contrast. The dynamic nature of the scent awakens the senses, reminding the Man of Today to make the most of every opportunity that comes his way each day.

Confident and addictive

The spicy heart of the Eau de Parfum unfolds with the enveloping scent of cinnamon, a BOSS Bottled signature, combined with the warmth and intensity of green cardamom extract, chestnut, and nutmeg oil. Richly aromatic sage adds sophistication and elegance, resulting in an addictive fragrance that invigorates the wearer, and emboldens him to move further towards his goals.  

A bold and powerful signature

Evolving on the skin to deliver a leathery and smoky finish, base notes of powerful musks and dark vetiver further intensify this deeply masculine new scent. The layering of woody notes whose tonalities mingle and develop over time is a reminder of the diversity of modern masculinity, and of the many routes forward that lead to personal fulfillment.  

Inspired by a modern and multi-faceted vision of the Man of Today, BOSS Bottled Eau de Parfum celebrates a new definition of masculinity, one where every man is free to be the person he wants to be. The opportunities and challenges on his journey, and the choices he makes, add to the richness of his personal story – a richness echoed in this singular composition, which brings strength and sophistication into perfect balance.

Shop the new BOSS Bottled Eau de Parfum today at Fragrance Direct!

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