Bootylicious Beyoncé joins forces with Coty
Superstar songstress Beyonce Knowles is teaming up with Coty to launch a brand new fragrance.
This won’t be Beyonce’s first journey into the fragrance market- she previously joined forces with Tommy Hilfiger for their popular ‘True Star’ scent- although this will be her first signature scent.
The fragrance- which doesn’t appear to have been named yet- is due to be launched in 2010 and is expected to be subject to a huge marketing campaign featuring the singer.
Fans have been assured that the fragrance will “embody the soul of Beyonce’s persona”.
Coty’s CEO, Bernd Beetz, said:
“We welcome Beyoncé as a well-respected and esteemed partner of the Coty family. She is a star who brings a combination of power and femininity that will only further inspire the creative process as she works with Coty.”
“Modern and highly influential, Beyoncé has truly touched the lives of her fans and will continue to reach new heights in her career with the launch of her own signature fragrance. We are thrilled she has partnered with Coty to embark on this new adventure, one of vast potential.”
Beyonce added:
“For me, fragrance reflects a woman’s attitude and unique sense of style. While I love various perfumes, I haven’t found a scent that truly personifies me as a woman. Working with Coty, I was able to turn my ideal fragrance into a reality by creating an alluring and sophisticated fragrance; one that’s reflective of my inner power. It’s a true privilege to be working with Coty and I can’t wait to share this personal side of me with fans all across the world.”
There’s little doubt that independent women across the world will be vying for this fragrance the moment it hits the shelves.
