Black Haircare: The Products, The Techniques, The Art

Black Haircare: The Products, The Techniques, The Art


Whether you’ve got textured afro-Caribbean hair yourself and are in need of some products that have been specially made to care for your curly locks from root to tip or you’re in need of some info for looking after your children’s hair, today’s blog post has got you fully covered. We’re supplying you with everything you need to know including the best brands to use, ingredients that actually work, the importance of co-washing and so much more. Let’s dive in!

Shea Moisture Superfruit 10-in-1 Shampoo – The true genie in a bottle. This 10-in-1 multi-benefit shampoo provides sulfate-free cleansing, anti-ageing action, colour protection, hydration, nourishment, rejuvenation, anti-stress, manageability and softness without build up. Its built-in superfruit complex is a life-saver. This is a great shampoo to use to give you that freshly washed, clean feeling without stripping it of its natural oils that us curly girls can’t afford to lose. Wondering why? Well, in comparison to people with straight hair whose natural oils slip right down the hair shaft leaving them with greasy hair after a few too many days, curly hair shafts stop moisture travelling any further than a centimeter or two which is why we need so many oils and nourishing hair products to keep our hair fully hydrated.

ORS Olive Oil Replenishing Conditioner – A fabulous conditioner to follow up with is this one by ORS. It’s a deep-penetrating conditioner that contains olive oil, marine proteins and sweet orange oil – what a combo? In the beauty industry, it’s pretty much a known fact that shampoo is for the roots and conditioner is for the mid-lengths and tips… scrap that. One of the most important parts of any black haircare routine is hydration. So, with that being said, conditioning all over is actually really great for thicker, textured hair. Another great technique is co-washing; this is when you wash your hair with conditioner rather than shampoo and massage your whole scalp just like you do when shampooing. The difference is: you won’t be stripping away naturally beneficial oils, instead you’ll be coating your whole head with a dreamy layer of nourishment.

Shea Moisture Raw Shea Butter Moisture Treatment Masque – One of the best routines to get in to is having a deep condition at least once a week and this mask by Shea Moisture is a favourite of many. Featuring raw shea butter, sea kelp and argan oil, this treatment works wonders. This would also be a great product to co-wash with too!

Natural World Coconut Milk Hair Oil – After using all of your washing products that are filled with incredible oils, you can go even further and give yourself an extra dosage. This coconut water infused with certified organic coconut extract provides thirst-quenching, lightweight hydration and luscious shine to the hair. This is a great product to use straight after washing before styling or putting in plaits for the evening topped with a silk headscarf. Giving your hair that extra boost of oil will leave your strands feeling beautifully hydrated, soft and shiny.

Shea Moisture Jamaican Black Castor Oil Edge Treatment – Made with Jamaican Black Castor Oil which is rich in essential fatty acids, this organic shea butter treatment provides deep, nourishing moisturisation to dry, damaged hair while other ingredients such as peppermint, invigorate the scalp and promote hair growth. If you’re still wondering what is it and when to use it, here’s how! It’s actually a gentle styling aid. So, it’s ultimately an ‘edge gel’ to hold on to your baby hairs and keep them smoothed down with the rest of your curls. The black haircare community would be lost without a product like this because it means we can play around with super sleek looks from half-ponytails to top-knot buns and not have to worry about frizzy-ness or curly flyaways.

Which of these products are you most intrigued by? Go ahead and treat your locks to something new by shopping all of the products above on our website right now!

Black Friday 2019: The Ultimate Guide & Best Buys

Black Friday 2019: The Ultimate Guide & Best Buys

The big BF can be a little bit overwhelming when you’re being pulled in every direction to snap up the best deals around. However, when it comes to beauty, there really is no better place to be than Fragrance Direct. Not only do we guarantee incredible prices all year round, this year we’re offering Black Friday deals like you’ve never seen before everyday in the lead up to Friday the 29th.

So, sit back, relax and get surfing our site to find all the beauty bargains you’ve been searching for this festive season!

Fragrance Gift Sets

From top designer brands to new fragrances and your favourite classics, our stunning collection of fragrance gift sets are some of the best Black Friday buys around. Featuring iconic brands including Paco Rabanne, Marc Jacobs, Jean Paul Gaultier and Hugo Boss, we can guarantee you’ll find all the gifts you’re searching for right here for phenomenal prices.

FD Beauty’s Black Friday Best Buy: BOSS THE Scent For Her Gift Set 50ml

Make Up Deals

In our Black Friday makeup category, we have a huge range of top makeup brands and high-end cosmetics at extra low prices thanks to the amazing discounts and offers available! Make sure you’re looking your best every day with a great selection of makeup products, makeup sets, and makeup brushes guaranteed to turn heads. Shop from top brands such as Rimmel, L’Oréal and Max Factor without having to leave the comfort of your own home and save money in the process.

FD Beauty’s Black Friday Best Buy: Royal Cosmetics Enhance 15pcs Cosmetic Brush Collection

Skincare Deals

Check out all our skincare products that are on offer this Black Friday week. Give your skin the attention it deserves with our huge range of products that tick every box, shop from a range of cleansers, toners, serums, moisturisers, eye creams and plenty more. Whatever your skin type, we have the product to suit! Bag a discount today and make the most of the amazing offers available!

FD Beauty’s Black Friday Best Buy: Dermalogica Your Most Radiant Skin Gift Set

Bath & Body Deals

In our Black Friday Bath & Body category you can find everything you need to pamper yourself at a great, discounted price! That way you can treat yourself or others whatever your budget! Take a look at our huge range of shower products, bath bombs, body lotions, gift sets and plenty more all on offer for Black Friday. Including bestselling brands and products that you can try now for even less!

FD Beauty’s Black Friday Best Buy: Gatineau Little Luxuries Collection

Hair Care Deals

Shop from our huge range of haircare products that are all on offer for the Black Friday period! Bringing you top products at amazing discounts you can be sure to find the products that will keep your locks looking luscious. Our huge haircare range includes premium salon brands for both men and women so we have something to suit everyone. Looking for the perfect gift for a hair fanatic? Shop our great range of haircare gift sets at great discounts too!

FD Beauty’s Black Friday Best Buy: Sexy Hair Curl Defining Shampoo & Conditioner Duo

Candles & Home Deals

What’s more inviting than a home that smells gorgeous and feels cosy? Get your hands on some of our bestselling candles, diffusers and home fragrance products all with huge discounts off the RRP for Black Friday! Bag your favourite scents from big name brands such as Yankee or Woodwick at a fraction of the usual price, make sure you snap them up before Black Friday is over!

FD Beauty’s Black Friday Best Buy: Yankee Candle 12 Votive Book 2019 Gift Set

Which sections can’t you wait to get shopping? If you’re well and truly into the Christmas shopping season, there couldn’t be a better time to get buying all your gifts!

Our Beauty Blog Editor Tries The LOC Method

Our Beauty Blog Editor Tries The LOC Method

Liquid + oil + cream = what? We have established a verdict. Our Beauty Blog Editor tried the LOC haircare method on her own curly locks and today she’ll be revealing all on if it actually works and the kind of products she used to follow this regime that is recommended for curly, textured hair.

Before, we get into the good stuff, let’s find out exactly why curly and more textured hair types are in need of so much more nourishment. Why do these hair types qualify for a triple combination out-of-the-shower haircare regime?

1. Just how many hair types are there?

If you didn’t already know, there are actually 10 hair types in total. These range from straight and wavy, to curly and kinky/coily. Lots of the latter hair types often show signs of having stunning Caribbean, African or even South American heritage. Despite, how beautiful they are, they can be quite the hassle to fully care for – I’m speaking from experience of course.

2. How does my hair shaft and oil production relate?

The reason these thicker hair types need so much more product to hydrate is because the natural oils that our scalp produce struggle to travel down a curved, curly hair shaft. If your hair type is similar to that of 1 and 2 (previous image) you’re likely to find that your hair gets greasier much quicker with oil travelling straight down whereas us curly girls are out here trying to lap up every inch of moisture we can get.

3. Introducing: The LOC Method

Liquid, Oil, Cream. The idea behind this method is that you’re meant to apply the products in this exact order. A liquid-based product, an oil and then a conditioning cream after your typical hair wash cycle once you’ve towel or part dried your hair. As you can see, my hair type is around the 3C scale as its made up of quite the curl so I was more than happy to give this method a go…

The Verdict

For the liquid: I chose to simply add water. When my hair is wet, it’s much easier for me to detangle any knots and I like the slip that this adds to the products I use.

For the oil: I used my classic tub of coconut and castor oil that my nan (Jamaican) hooked me on a few years ago. The consistency of this is super viscous and it’s like a more transparent, gloopier version of Vaseline and I’m sure other curly girls will be drooling at their screens just at the thought of it. I find that these oils help to weigh down my curls enough to prevent shrinkage whilst locking in every inch of moisture.

For the cream: I used a leave-in conditioner that has the same consistency of a regular conditioner however I focused this purely on the mid-lengths and tips rather than applying all over like I did with the oil.

Overall, I would say that my hair definitely retained a lot of moisture this way and as weird as it felt applying a super thick oil to rather wet strands, I could tell that all of the ingredients were locked in and ready to settle and mix after my typical plaiting-hair-for-bed process in the evening. I’d try this again for sure, however since then I definitely still have the urge to put my conditioner in first purely from being stuck in the same routine!

One of my favourite go-to black haircare brands is Shea Moisture and I’m obsessed with so many of their fruity, delicious-smelling ranges. If you fancy trying out this method for yourself, definitely take a look at some of my favourite products below to get selecting your cream!

Editor’s Favourites: Shea Moisture

Fruit Fusion Weightless Shampoo & Cream Rinse Conditioner

Catering specifically for fine to medium hair, this Shea Moisture Fruit Fusion Weightless Shampoo expertly cleanses and hydrates from root to tip. Infused with Organic Shea Butter and Pure Coconut Water, this luxurious formula gently refreshes and rejuvenates hair whilst the brand’s signature blend of Dragon Fruit, Lychee Berry and Green Apple Extracts energise limp, lack-lustre locks. The Cream Rinse Conditioner also works wonders with many of the same magical ingredients.

Raw Shea Butter Moisture Detangler, Conditioner and Treatment Masque

This treatment mask works amazingly with the conditioner and detangler to deeply moisturise and repair dry, damaged or over-processed hair. With Sea Kelp and Argan Oil, these organic ingredients work together to smooth dry hair enabling you to remove knots and tangles more easily while also restoring body, shine and manageability.

Manuka Honey & Mafura Oil Conditioner and Hair Masque

Shea Moisture’s luscious Manuka Honey & Mafura Oil haircare combo offer intensive hydration and detangling action along with antioxidant-rich African Rock Fig to help boost further nourishment while protecting each strand from environmental influences and pollutants leaving hair soft, shiny and easier to style than ever before. If you’re after stronger, healthier, frizz-free hair, these products are a must-have!

Thank you for reading, we hope you’ve enjoyed this post! Come and take a look at the incredible fragrance and beauty brands we stock!

How To Get Rid Of Whiteheads

How To Get Rid Of Whiteheads

Everyone gets a whitehead from time to time. Whether you suffer from frequent breakouts or you’re lucky enough just get the odd pimple, we’re sure you’ll want them gone as soon as possible. Since these spots are one of the most common types of acne, it’s a good idea to understand them so you can treat them properly when they do pop up. No pun intended.

Let’s take a look at the pesky whitehead, so you can manage your breakouts without making the situation worse. We’ll explore whitehead causes and treatment options, so you can get back to feeling your best in no time.

What is a whitehead?

The clue’s in the name when it comes to this very typical type of spot. Whiteheads, or ‘comedones’, are blocked pores or hair follicles with a white point in the middle. One of the mildest forms of acne, these spots are covered by a thin layer of skin, which traps oil and dead skin cells beneath the surface.

What causes whiteheads?

Whiteheads are caused in the same way as many other types of acne. When your skin overproduces oils, these mix with dead skin cells and can clog pores, creating a whitehead or blackhead to form.

You’re more likely to overproduce oils when your body goes through a hormonal change. This can mean puberty, pregnancy, menopause, or your monthly period.

What is the difference between a whitehead and a blackhead?

These common types of acne are mostly the same. The difference between a whitehead and a blackhead is that whiteheads have a thin layer of skin over the clogged pore, so what’s inside isn’t exposed to air. When there’s no layer of skin over a clogged pore, the skin cells and oils inside react with oxygen and turn black, or ‘oxidise’.

How to get rid of whiteheads

This is why you’re really here. Fortunately, whiteheads can be pretty easy to manage with a good skincare routine, although sometimes breakouts can be more stubborn. Here are some of the most effective ways to get rid of whiteheads.

  • Wash your face twice a day using a cleanser with acne-fighting ingredients
  • Avoid scrubbing and over-exfoliating, as this can irritate and make whiteheads worse
  • Don’t squeeze or pick! This will irritate the skin and can lead to infection or scarring
  • Treat yourself to a facial
  • Be patient. Understanding your breakouts will take time

Choosing the right skincare to get rid of whiteheads

The most common skincare ingredient used to treat whiteheads is salicylic acid, which helps open up your pores. Look for a cleanser which contains this ingredient for your best chance of fighting whiteheads.

You’ll find salicylic acid in lots of cleansers and spot treatments. Some options include Dermalogica’s Breakout Clearing Booster or Clearing Skin Wash, or Garnier’s Pure Active 3 in 1 Clay.

Popping whiteheads

You’ve probably been hearing this your whole life, but it’s never a good idea to pop your whiteheads!

We know, a red, sore-to-the-touch whitehead is just begging for a squeeze. While popping acne can get rid of trapped oils and skin cells immediately, removing the ‘white’ from your whitehead, you’ll irritate your skin. You also risk pushing the clogs further down into your pores, which can result in a dreaded under-the-skin spot later.

Other types of acne are often mistaken for whiteheads, which can mean more problems if you’re a popper. If you squeeze or pick a spot that isn’t a whitehead, you risk inflammation and even bleeding. These symptoms of picking often take longer to heal than the original blemish would have. If you break the skin, the area can take a few weeks to heal completely.

It’s always best to leave a whitehead to go away by itself or use skincare and other gentle methods, like a hot compress, to hurry along the process.

Eating a good diet

Your regular diet plays a significant role in your skin’s overall health and condition. Be sure to drink plenty of water to stay hydrated and eat lots of colourful vegetables and fruit to help keep skin clear. If you’re worried about your skin, you might also like to reduce your intake of dairy, sugar, and simple carbohydrates to reduce acne.

For more skincare tips and lots of advice on fragrance, makeup, and haircare, keep exploring the Fragrance Direct blog!

Thank you for reading, we hope you’ve enjoyed this post! Come and take a look at the incredible fragrance and beauty brands we stock!

The Mystery Of Scalp Care Explained

The Mystery Of Scalp Care Explained

It’s just as important as skincare but why don’t we hear about it? Maybe it’s because it doesn’t have that luxurious ring to it, ‘scalp care’ – it sounds a little bit raw, right? We put so much effort into looking after our skin and investing in the best products around to get the gorgeous healthy locks that we desire but what’s missing is the thing that connects the two, quite literally.

So, you’re thinking: “why do I need to know about it, my scalp feels pretty fine to me?”. Well, even though it might not be at the top of your hierarchy of beauty needs, you’d be surprised just how much dirt and grime finds its way to the top of our heads from being exposed to polluted environments. Or maybe, you do suffer from issues relating to it such as dandruff or itchiness, either way, we’re here to give you a little bit more info on the topic.

Why is it so important?

Treating your scalp with extra TLC will only benefit you as your strands will soon be thanking you in no time for the added silk and hydration. Signs of an unhealthy scalp include excessive oiliness, hair loss, dryness, itching and peeling. However, if you choose your hair products well, you can easily begin to combat these issues.

What do I avoid?

Don’t take super-hot showers. The high heat of the water will only dry out your skin even more by irritating it. When brushing through your hair, comb it gently while being extra careful near the roots. Something you probably didn’t know is that excessive brushing with some force to detangle can actually bruise your scalp – that’ll probably ring some bells for those of you who were lucky enough to have your dad scrape your back into a ponytail when you were younger.

Ingredient Don’ts: sulphates, parabens, silicones, chlorides, mineral oils, petroleum

Where do I start?

Depending on how dry you feel your skin and scalp get, this will determine the amount of product you can use and how oily you can go with the formula. For example, thicker more textured curly hair can handle heaps of oil because it almost soaks it up in an instant. This is due to curly hair shafts that don’t allow natural oils our heads already produce to get very far. However, straighter, finer hair will need much lighter formulations and finer shampoos and conditioners so that the hair isn’t left feeling weighed down or too oily.

Ingredient Do’s: coconut oil, jojoba, aloe vera, shea butter, castor seed oil, honey

Brands To Try

Shea Moisture

Naturally sourced and sustainably produced goodness. Made with love, Shea Moisture strives to create incredible formulas that are free of harmful ingredients – and they smell amazing!

Love Beauty And Planet

Featuring ingredients such as Amazonian Muru Muru butter, ylang ylang, sandalwood oil and many more, this vegan and cruelty-free brand are at the top of their game.