Black Haircare: The Products, The Techniques, The Art

Black Haircare: The Products, The Techniques, The Art


Whether you’ve got textured afro-Caribbean hair yourself and are in need of some products that have been specially made to care for your curly locks from root to tip or you’re in need of some info for looking after your children’s hair, today’s blog post has got you fully covered. We’re supplying you with everything you need to know including the best brands to use, ingredients that actually work, the importance of co-washing and so much more. Let’s dive in!

Shea Moisture Superfruit 10-in-1 Shampoo – The true genie in a bottle. This 10-in-1 multi-benefit shampoo provides sulfate-free cleansing, anti-ageing action, colour protection, hydration, nourishment, rejuvenation, anti-stress, manageability and softness without build up. Its built-in superfruit complex is a life-saver. This is a great shampoo to use to give you that freshly washed, clean feeling without stripping it of its natural oils that us curly girls can’t afford to lose. Wondering why? Well, in comparison to people with straight hair whose natural oils slip right down the hair shaft leaving them with greasy hair after a few too many days, curly hair shafts stop moisture travelling any further than a centimeter or two which is why we need so many oils and nourishing hair products to keep our hair fully hydrated.

ORS Olive Oil Replenishing Conditioner – A fabulous conditioner to follow up with is this one by ORS. It’s a deep-penetrating conditioner that contains olive oil, marine proteins and sweet orange oil – what a combo? In the beauty industry, it’s pretty much a known fact that shampoo is for the roots and conditioner is for the mid-lengths and tips… scrap that. One of the most important parts of any black haircare routine is hydration. So, with that being said, conditioning all over is actually really great for thicker, textured hair. Another great technique is co-washing; this is when you wash your hair with conditioner rather than shampoo and massage your whole scalp just like you do when shampooing. The difference is: you won’t be stripping away naturally beneficial oils, instead you’ll be coating your whole head with a dreamy layer of nourishment.

Shea Moisture Raw Shea Butter Moisture Treatment Masque – One of the best routines to get in to is having a deep condition at least once a week and this mask by Shea Moisture is a favourite of many. Featuring raw shea butter, sea kelp and argan oil, this treatment works wonders. This would also be a great product to co-wash with too!

Natural World Coconut Milk Hair Oil – After using all of your washing products that are filled with incredible oils, you can go even further and give yourself an extra dosage. This coconut water infused with certified organic coconut extract provides thirst-quenching, lightweight hydration and luscious shine to the hair. This is a great product to use straight after washing before styling or putting in plaits for the evening topped with a silk headscarf. Giving your hair that extra boost of oil will leave your strands feeling beautifully hydrated, soft and shiny.

Shea Moisture Jamaican Black Castor Oil Edge Treatment – Made with Jamaican Black Castor Oil which is rich in essential fatty acids, this organic shea butter treatment provides deep, nourishing moisturisation to dry, damaged hair while other ingredients such as peppermint, invigorate the scalp and promote hair growth. If you’re still wondering what is it and when to use it, here’s how! It’s actually a gentle styling aid. So, it’s ultimately an ‘edge gel’ to hold on to your baby hairs and keep them smoothed down with the rest of your curls. The black haircare community would be lost without a product like this because it means we can play around with super sleek looks from half-ponytails to top-knot buns and not have to worry about frizzy-ness or curly flyaways.

Which of these products are you most intrigued by? Go ahead and treat your locks to something new by shopping all of the products above on our website right now!

The Best Black Friday Offers 2020

The Best Black Friday Offers 2020

With the 27th just around the corner, prepare to experience a Black Friday like never before! Shopping online is the easiest it’s ever been here at Fragrance Direct as we’re showcasing some of the best beauty offers along with incredible deals on fragrances, pamper essentials and home scents too. Are you ready?

Gatineau SPF Daily Urban Protection Collection, £34.99

SAVE £40

Take advantage of incredible savings on this Daily Urban Protection Collection from iconic beauty brand, Gatineau, featuring their Perfection Ultime Daily Urban UV Shield SPF50, Perfection Ultime 30ml, Nourishing Lip Balm SPF15, Clear Aquamemory High Hydration Mask 15ml and Travel Cosmetic Bag.

Tigi Catwalk Your Highness Tween Duo, £13.99

SAVE £15

If you’re a haircare fanatic and a fan of this brand, the TIGI Catwalk Your Highness Tween Duo has been put together especially for people with flat hair that needs some serious lift. Working together, the shampoo and conditioner will add volume and enhance your hair’s flexibility, creating big, bouncy hair that moves freely and exudes vitality!

REN Clean Skincare Ultra Moisture Day Cream 50ml, £19.99

SAVE £14

Skincare lover? This day cream has been specially developed with a moisturising complex to leave your dry skin feeling soft, comfortable, unbeatably hydrated and looking gorgeously healthy. Bio Extracts strengthen the skin’s structure to help retain moisture. If you don’t know REN Clean Skincare, get to know!

Decleor Luxury Size Lavender Shower Gel, £17.99

SAVE £8

Would you really turn down a pamper session? Experience a calming cleanse with the DECLÉOR’s Luxury Size Lavender Shower Gel, a soothing body wash infused with Lavender Essential Oil. Tested on sensitive skin, this bath and shower gel effectively lifts away dirt and impurities while delicately scenting the skin with its relaxing Lavender aroma. It will soothe and caress the skin, softening and cleansing to leave the body feeling refreshed and comforted. Ah, a dream…

The Body Shop British Rose Fresh Plumping Mask, £12.99

SAVE £5

Grow your glow with the classic brand, The Body Shop’s British Rose Fresh Plumping Mask. Inspired by the European bathing rituals, their 100% vegan refreshing gel face mask is infused with real rose petals, rose essence, rosehip oil and organic Community Trade aloe vera. And what’s more, it’s formulated without parabens, paraffin, silicone or mineral oil. Reveal skin that’s replenished with moisture and visibly smooth with a youthful dewy appearance.

Australian Bodycare Hand Cream, £9.99

SAVE £5

Because a good hand cream is an essential! This hand cream features natural, Australian Tea Tree Oil for very dry and cracked hands. Simply, rub the cream into your hands, paying special attention to knuckles and dry areas. Apply it 1-2 times daily or as needed. For a complete refreshing experience, combine with Australian Bodycare Body Wash. What’s better is that this hand cream is dermatologically tested and 100% vegan.

Sanctuary Spa Cloudberry & Lychee Blossom Body Wash, £2.99

SAVE £4

Featuring a unique blend of super fruity cloudberry and intensely juicy lychees. Juice up your shower show each morning and get jiggy in tumbling clouds of fluffy foam, filled with cloudberry and lychee extracts to leave your skin feeling super cleansed, seriously soft and smelling good enough to eat.

Fragrance Deals

If you’re on the lookout for incredible deals on your favourite scents from brands including Viktor & Rolf, Calvin Klein, Elie Saab, Marc Jacobs and more, you can shop from the best right here!

Body Deals

In need of some new pamper products or looking to gift your loved ones some nourishing bath and body treats? Shop Australian Bodycare, NUXE, Gatineau and more!

Candles & Home

On a mission to turn your home surroundings into an entrancing Winter Wonderland? Shop great brands featuring Yankee Candle, WoodWick, Shearer Candles, Price’s and more!

Black Friday 2019: The Ultimate Guide & Best Buys

Black Friday 2019: The Ultimate Guide & Best Buys

The big BF can be a little bit overwhelming when you’re being pulled in every direction to snap up the best deals around. However, when it comes to beauty, there really is no better place to be than Fragrance Direct. Not only do we guarantee incredible prices all year round, this year we’re offering Black Friday deals like you’ve never seen before everyday in the lead up to Friday the 29th.

So, sit back, relax and get surfing our site to find all the beauty bargains you’ve been searching for this festive season!

Fragrance Gift Sets

From top designer brands to new fragrances and your favourite classics, our stunning collection of fragrance gift sets are some of the best Black Friday buys around. Featuring iconic brands including Paco Rabanne, Marc Jacobs, Jean Paul Gaultier and Hugo Boss, we can guarantee you’ll find all the gifts you’re searching for right here for phenomenal prices.

FD Beauty’s Black Friday Best Buy: BOSS THE Scent For Her Gift Set 50ml

Make Up Deals

In our Black Friday makeup category, we have a huge range of top makeup brands and high-end cosmetics at extra low prices thanks to the amazing discounts and offers available! Make sure you’re looking your best every day with a great selection of makeup products, makeup sets, and makeup brushes guaranteed to turn heads. Shop from top brands such as Rimmel, L’Oréal and Max Factor without having to leave the comfort of your own home and save money in the process.

FD Beauty’s Black Friday Best Buy: Royal Cosmetics Enhance 15pcs Cosmetic Brush Collection

Skincare Deals

Check out all our skincare products that are on offer this Black Friday week. Give your skin the attention it deserves with our huge range of products that tick every box, shop from a range of cleansers, toners, serums, moisturisers, eye creams and plenty more. Whatever your skin type, we have the product to suit! Bag a discount today and make the most of the amazing offers available!

FD Beauty’s Black Friday Best Buy: Dermalogica Your Most Radiant Skin Gift Set

Bath & Body Deals

In our Black Friday Bath & Body category you can find everything you need to pamper yourself at a great, discounted price! That way you can treat yourself or others whatever your budget! Take a look at our huge range of shower products, bath bombs, body lotions, gift sets and plenty more all on offer for Black Friday. Including bestselling brands and products that you can try now for even less!

FD Beauty’s Black Friday Best Buy: Gatineau Little Luxuries Collection

Hair Care Deals

Shop from our huge range of haircare products that are all on offer for the Black Friday period! Bringing you top products at amazing discounts you can be sure to find the products that will keep your locks looking luscious. Our huge haircare range includes premium salon brands for both men and women so we have something to suit everyone. Looking for the perfect gift for a hair fanatic? Shop our great range of haircare gift sets at great discounts too!

FD Beauty’s Black Friday Best Buy: Sexy Hair Curl Defining Shampoo & Conditioner Duo

Candles & Home Deals

What’s more inviting than a home that smells gorgeous and feels cosy? Get your hands on some of our bestselling candles, diffusers and home fragrance products all with huge discounts off the RRP for Black Friday! Bag your favourite scents from big name brands such as Yankee or Woodwick at a fraction of the usual price, make sure you snap them up before Black Friday is over!

FD Beauty’s Black Friday Best Buy: Yankee Candle 12 Votive Book 2019 Gift Set

Which sections can’t you wait to get shopping? If you’re well and truly into the Christmas shopping season, there couldn’t be a better time to get buying all your gifts!

Our Beauty Blog Editor Tries The LOC Method

Our Beauty Blog Editor Tries The LOC Method

Liquid + oil + cream = what? We have established a verdict. Our Beauty Blog Editor tried the LOC haircare method on her own curly locks and today she’ll be revealing all on if it actually works and the kind of products she used to follow this regime that is recommended for curly, textured hair.

Before, we get into the good stuff, let’s find out exactly why curly and more textured hair types are in need of so much more nourishment. Why do these hair types qualify for a triple combination out-of-the-shower haircare regime?

1. Just how many hair types are there?

If you didn’t already know, there are actually 10 hair types in total. These range from straight and wavy, to curly and kinky/coily. Lots of the latter hair types often show signs of having stunning Caribbean, African or even South American heritage. Despite, how beautiful they are, they can be quite the hassle to fully care for – I’m speaking from experience of course.

2. How does my hair shaft and oil production relate?

The reason these thicker hair types need so much more product to hydrate is because the natural oils that our scalp produce struggle to travel down a curved, curly hair shaft. If your hair type is similar to that of 1 and 2 (previous image) you’re likely to find that your hair gets greasier much quicker with oil travelling straight down whereas us curly girls are out here trying to lap up every inch of moisture we can get.

3. Introducing: The LOC Method

Liquid, Oil, Cream. The idea behind this method is that you’re meant to apply the products in this exact order. A liquid-based product, an oil and then a conditioning cream after your typical hair wash cycle once you’ve towel or part dried your hair. As you can see, my hair type is around the 3C scale as its made up of quite the curl so I was more than happy to give this method a go…

The Verdict

For the liquid: I chose to simply add water. When my hair is wet, it’s much easier for me to detangle any knots and I like the slip that this adds to the products I use.

For the oil: I used my classic tub of coconut and castor oil that my nan (Jamaican) hooked me on a few years ago. The consistency of this is super viscous and it’s like a more transparent, gloopier version of Vaseline and I’m sure other curly girls will be drooling at their screens just at the thought of it. I find that these oils help to weigh down my curls enough to prevent shrinkage whilst locking in every inch of moisture.

For the cream: I used a leave-in conditioner that has the same consistency of a regular conditioner however I focused this purely on the mid-lengths and tips rather than applying all over like I did with the oil.

Overall, I would say that my hair definitely retained a lot of moisture this way and as weird as it felt applying a super thick oil to rather wet strands, I could tell that all of the ingredients were locked in and ready to settle and mix after my typical plaiting-hair-for-bed process in the evening. I’d try this again for sure, however since then I definitely still have the urge to put my conditioner in first purely from being stuck in the same routine!

One of my favourite go-to black haircare brands is Shea Moisture and I’m obsessed with so many of their fruity, delicious-smelling ranges. If you fancy trying out this method for yourself, definitely take a look at some of my favourite products below to get selecting your cream!

Editor’s Favourites: Shea Moisture

Fruit Fusion Weightless Shampoo & Cream Rinse Conditioner

Catering specifically for fine to medium hair, this Shea Moisture Fruit Fusion Weightless Shampoo expertly cleanses and hydrates from root to tip. Infused with Organic Shea Butter and Pure Coconut Water, this luxurious formula gently refreshes and rejuvenates hair whilst the brand’s signature blend of Dragon Fruit, Lychee Berry and Green Apple Extracts energise limp, lack-lustre locks. The Cream Rinse Conditioner also works wonders with many of the same magical ingredients.

Raw Shea Butter Moisture Detangler, Conditioner and Treatment Masque

This treatment mask works amazingly with the conditioner and detangler to deeply moisturise and repair dry, damaged or over-processed hair. With Sea Kelp and Argan Oil, these organic ingredients work together to smooth dry hair enabling you to remove knots and tangles more easily while also restoring body, shine and manageability.

Manuka Honey & Mafura Oil Conditioner and Hair Masque

Shea Moisture’s luscious Manuka Honey & Mafura Oil haircare combo offer intensive hydration and detangling action along with antioxidant-rich African Rock Fig to help boost further nourishment while protecting each strand from environmental influences and pollutants leaving hair soft, shiny and easier to style than ever before. If you’re after stronger, healthier, frizz-free hair, these products are a must-have!

Thank you for reading, we hope you’ve enjoyed this post! Come and take a look at the incredible fragrance and beauty brands we stock!

Unmissable Winter Sale Fragrance & Beauty Bargains

Unmissable Winter Sale Fragrance & Beauty Bargains

How does an online hub full of beautiful bargains, outstanding offers and ravishing reductions sound? That’s right, our Winter Sale 2021 is here available to shop right now and has been hand-crafted to make sale shopping easier than ever. Featuring perfumes, aftershaves, gorgeous gift sets, sultry skincare and golden haircare goodness, you’re going to want to get your hands on these dazzling deals while you can before they’re gone!

Not sure where to start? We’ve pulled out some of our favourite picks across fragrances for him and her, makeup marvels on our wishlist along with skincare needs and more. Get scrolling and let us tempt you…

Elie Saab Le Parfum, SAVE £34

Described as a floral and woody scent, Elie Saab Le Parfum opens with top notes of orange blossom, fusing with a heart of jasmine absolute and patchouli, all of which is rounded off with a smooth base of cedar accord and honey rose. Elie Saab is one of our most popular brands of fragrances here at Fragrance Direct, and this Elie Saab Le Parfum eau de parfum spray for women is proving a firm favourite amongst our customers for its light and feminine aroma that is infused with a hint of designer glamour.

YSL Black Opium Neon, SAVE £26

Discover Black Opium Eau de Parfum Neon where Black Opium’s signature coffee note meets luminous dragon fruit. Addictive, unparalleled in provocation and deliberatively seductive this stunning fragrance is faced by YSL Beauty global make-up and fragrance ambassador Zoë Kravitz. The Black Opium legacy is a cult-favourite as YSL continues to re-invent its ever-epic perfume. Why not treat yourself to Black Opium Neon where adrenaline-rich coffee gives way to an orange blossom heart electrified by luminous dragon fruit accord, wrapped by cool vanilla and white musk for a NEW statement scent that is both couture and edgy?!

Giorgio Armani Acqua Di Gio Profondo, SAVE £12

Discover Acqua di Giò Profondo, one of the newest masculine fragrances by Giorgio Armani. This scent is a contemporary and intense interpretation of Acqua di Giò, this time blending marine notes with aromatic essences and a woody marine accord, going back to the range’s origins: the sea. The refined navy-blue colour of the bottle pays tribute to Giorgio Armani’s most iconic colour. To sum up, this is one of the trendiest fragrances for him.

YSL Y Live Men Eau Intense, SAVE £26

Inspired by a man on the brink of discovery – a man on the edge of success, Y LIVE, much like the classic eau de toilette and Eau De Parfum before it, is a Fougère fragrance that sits between fresh and intense. Y LIVE is the olfactive embodiment of a man who is not afraid to take risks and to make life-changing decisions. This is a fragrance that encapsulates the sense of thrill before the performance, the man who lives for the adrenaline. With addictive notes of grapefruit and amber woods, this one is a must-have to wear all throughout 2021!

Max Factor Lipfinity Lip Colour, SAVE £8

On our makeup wishlist is Max Factor Lip Finity Lip Colour. It provides lasting impact with a fantastic staying power of up to 12 hours. There are so many shades to choose from which is always amazing when you’ve found yourself a new formula to fall in love with. With this lip colour you can achieve vibrant and moisturised lips thanks to the conditioning top layer too. Kiss Proof, Party Proof, Life Proof and Food Proof. What more could you ask for?

LaRoc Artistry Book Palette, SAVE £10

This one is for the eyeshadow-lovers! Discover your true masterpiece with this fantastic professional make up palette. The Artistry Book showcases a colour spectrum of 48 uniquely created professional makeup shades allowing you to experiment and explore colour. With 34 buttery mattes accompanied by 14 extra dimensional pressed foils, you can unleash your talent for makeup and create to your hearts content. This is the holy grail of professional make up palettes!

Elemis Pro-Collagen Marine Cream Ultra Rich 50ml, SAVE £20

Fan of all thing anti-aging? The anti-aging power of the best-selling multi award-winning Pro Collagen Marine Cream has now been combined with a rich base of amino acids, antioxidants, vitamins and seaweeds to comfort and nourish dry or dehydrated skin. Specially formulated to provide instant and long-lasting hydration it is clinically proven to keep skin moisturised for up to 24 hours. Skin is left softer, smoother and firmer.

REN Clean Skincare Rose O12 Moisture Defence Oil, SAVE £14

This is one of our favourites for dry skin… a super-hydrating oil for dry and mature skin, designed to lock in moisture and protect from dryness. When skin is dry, it simply needs a boost, and this rich oil is just that. Targeting dull, tight skin, it helps to re-hydrate and re-energise, restoring softness and radiance!

Decleor Luxury Size Lavender Shower Gel, SAVE £8.00

Experience a calming cleanse with the DECLÉOR Luxury Size Lavender Shower Gel, a soothing body wash infused with Lavender Essential Oil. Tested on sensitive skin, the bath and shower gel effectively lifts away dirt and impurities while delicately scenting the skin with its relaxing Lavender aroma. It will soothe and caress the skin, softening and cleansing to leave the body feeling refreshed and comforted.

Baylis & Harding Jojoba, Vanilla & Almond Oil 5 Piece Set, SAVE £11

Last but not least, our Winter Sale is full of incredible gift sets. We’re love this one that provides everything you need to create the perfect pampering experience. The set includes 300ml Body Wash, 300ml Shower Crème, 150g Soap, 130ml Hand & Body Lotion and 100ml Body Butter. All of which are made with Baylis & Harding’s most indulgent fragrance: Jojoba, Vanilla & Almond – how dreamy?!

Thank you for reading, we hope you’ve enjoyed this post! Come and take a look at the incredible fragrance and beauty brands we stock!